Category Archives: True North Media + Olympics

during Vancouver Winter Olympics in 2010, wrangled a social media accreditation program and citizen media clearinghouse for indie/alt media to of all backgrounds, to IOC and RCMP’s great interest

Olympic Social Media Guidelines Muzzle Athletes

Olympic Social Media Guidelines Muzzle Athletes

“Was London 2012 or Vancouver 2010 the First Social Media Olympics?” from Vancouver Sun

Former VANOC communications chief Graeme Menzies compiled opinions after he asked, “Vancouver vs. London: who hosted first social media Olympics?” as part of an article in Vancouver Sun on July 24, 2012 called “Vancouver was home to the first social media Olympics, not London

Why Social Media Will Reshape the 2012 Olympics – Mashable

Why Social Media Will Reshape the 2012 Olympics – Mashable

One Year After Olympics on News 1130 – Olympic Outsider #30

TNMHLeading up to the 1 year anniversary of the Vancouver 2010 Olympics, I appeared in a short segment on a Vancouver radio station News 1130 for  an Olympic flashback series to examine the legacies + discussed social media as a whole and covering the Games.

Listen: One Year After Olympics on News 1130 – Olympic Outsider #30 (.mp3, 3:13, 3MB)

Subscribe: Olympic Outsider podcast feed

News 1130 for  an Olympic flashback series to examine the legacies of the Games.

Blurb: I discussed social media as a whole and covering the Games through the True North Media House project – plus  the impending With Glowing Hearts movie premiere. In the short clip, I included brief anecdotes about reliving the fun, documenting and storytelling, and how social media can provide depth and breadth to provide more attention to more stories beyond the “official” IOC/VANOC story.

See An Olympic anniversary on the News1130 Midday Show for the article and audio clips, ergo:

  • VP of Tourism Vancouver Paul Vallee speaks live with News1130 anchors Rob Freeman and Erin Loxam
  • 24 Hours’ Bob Mackin speaks live with News1130 anchors Rob Freeman and Erin Loxam
  • John Mills with the Richmond Oval speaking live on News1130 with anchors Rob Freeman and Erin Loxam
  • Vancouver blogger Dave Olson speaks with News1130 about the role of social media during the 2010 Games
  • Keith Bennett, the president and CEO of Whistler Sports Legacies, talks to News1130 about the Sliding Centre
  • The CEO of “Own the Podium” Alex Bauman speaks with News1130’s Erin Loxam and Rob Freeman

Blurb: VANCOUVER (NEWS1130) – This week, we’re marking the one year anniversary of the day the OlympicCauldron was lit.

After years and years of planning and excitement, the massive two-week sporting event didn’t disappoint.  But what kind of legacy did it leave behind?

This week on the News1130 Midday Show we’re looking at the Olympic legacy.  Did the Games bring in the much-talked-about the economic boost?

This afternoon, we’ll talk to Own the Podium CEO Alex Baumann. Listen to the live interview at 1 p.m.

Via James Wallace’s thisisacollective.com Newsletter

my2010adventure.com – Aleks revels in Olympic Fever!

Aleks was armed with his digital camera, a flip video camera, and his TNMH self accreditation. His is aim was to visit everything and anything that was free.

In the end he built an online / offline pool of memories that will last him and his family a lifetime. Aleks’ understanding of technology and media is astounding and the experience made him an incredibly confident young guy.

The experience has left a lasting impression on him and he is planning his next online project.

Visit my2010adventure.com >
View Aleks’ Flickr photos >
See his YouTube Videos >

Media Accreditation Denied from London 2012 Olympics

For the record.

————- Forwarded message —————
From: Riley D. <redacted address>
Date: 2010/12/17
Subject: London 2012 press accreditation
To: “dave@truenorthmediahouse.com” <dave@truenorthmediahouse.com>

Dear Dave,

On behalf of the Canadian Olympic Committee (COC), we regret to inform
you that we are unable to fulfill your request for media accreditation
for the 2012 Olympic Games at this time, due to the high number of
requests received and the limited number of accreditations available.

Should you have any questions regarding the press accreditation
process for the 2012 Olympic Games please feel free to contact myself
or Caroline Sharp at (613) 244-2020, csharp@olympic.ca.

Thank you for your submission and for your interest in covering the
Canadian Olympic Team at the London 2012 Olympic Games.

Sincerely,

Riley Denver

Communications Coordinator │Coordinateur, Communications

Canadian Olympic Committee │Comité olympique canadien

21 St. Clair Ave. E., Suite 900, Toronto, ON, Canada M4T 1L9

Tel / Tél:  (416) 324-4143 │ Fax / Télé: (416) 967-4902

You can find the Canadian Olympic Team on both Facebook (Canadian
Olympic Team) and Twitter (CDNOlympicTeam)

For the fire within

animés par le feu sacré

Les médias sociaux en 2010 – Blog du modérateur

Les médias sociaux en 2010 – Blog du modérateur

[Infographic] How Small Businesses Really Used Social Media in 2010 « Bottom Line

[Infographic] How Small Businesses Really Used Social Media in 2010 « Bottom Line

IOC: Revealed: The Olympic cash-in | The Spectator

IOC: Revealed: The Olympic cash-in | The Spectator

Olympics and Social Media – Dave + TNMH Backgrounder

After covering SLC02 as a fan, I realized that what you see on the ground is very different from the TV coverage ~ from hospitality houses to international relationships to the athletes who finish towards the back – the rights-holding media miss a lot.

I connected with some pals (@kk @scales) with similar thoughts and we covered Torino06 and Beijing08 using new media tools to creating and tactics for distribution.

In prep for Vancouver2010, we reached out to VANOC to offer assistance in our hometown to generate social coverage. After no love coming back, we launched the True North Media House campaign to inspire, educate and amplify social coverage throughout the games – no matter whether social reporters wanted to celebrate, protest or observe.

With the hoopla done, we can step back and examine the massive body of work produced and the unique ways people grab ahold of the campaign and made it something organic, successful and loads of fun.

A few tactics:

* Self accreditation badgers – sign up, add feed and handles and print a (cool) badge to declare yourself a social reporter ready to create and share
* Aggregation – pulled feeds into Yahoo pipes, fed into HootSuite for firehose Twitter feed
* Outreached to PR agencies – once they realized our ability to amplify, we were invited to many media events
* Friendly to IOC – though initially they were incommunicado, by the end, they outreached and evolved policies for photos and fan coverage
* Ad hoc events – anyone could organize an events from dog sled demos to street hockey games to photo walks
* Educate and workshop – we spoke at universities, to community groups, conferences and workshops to explain the power of tagging, creative commons and sharing
* Reach out to academics – Groups of students (including PhD candidates) chronicled our community
* Media worthy – non rights-holding media picked up on what we were doing and provided coverage in PBS, CBC, Harvard Business, LA Times among others and many MSM joined up for fun and knowledge

To learn more follow the #tnmh tag on twitter or visit truenorthmediahouse.com or the TNMH photo group on Flickr or twitter.com/tnmh – happy to talk more about how and why we did this.

Backgrounder re: TNMH etc. for un-remembered blog post