Category Archives: Social + Cmty + Etc

so many speaking gigs – so i’ve bundled a batch about social media, community building, renegade entrepreneurship, changing the world and stirring up / documenting revolutions

Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria

keynote on a boat

On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.

A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.

Come Aboard for: Keynote Aboard a Boat with Dave Olson and Greg Gunn  (.mp3, 51:42, 75MB)

Note: Audio extracted from iPhone video shot by Jose Albis – thanks!

Continue reading Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria

Keynote on a Boat: Experience Tectoria Spiel with Orcas and Beers – Roundup

Social Media in Disasters and Revolutions ~ NXNE 2012 Spiel Artifacts

Overview: At NXNE 2012, Dave Olson discussed the democratization of communication and how civic/cultural changes are amplified despite attempts to thwart dissent. Practical examples of people spontaneously using these tools in emergency and disaster relief situations were highlighted, as well as the historical forebears of these methods.

Blurb: 

NXNE Disasters and Revolutions

From rallying citizens in Egypt and advocating for civil rights in Saudi Arabia and Libya, to natural disaster management in Japan and the USA, social media tools and tactics are used for critical endeavours beyond business marketing and personal expression. However, tools like Twitter and Facebook are often brushed off as non-essential or entertaining playthings by media and society despite the proven ability to spread critical messages rapidly.

We’ll discuss the democratization of communication and how civic/cultural changes are sparked and amplified despite attempts to thwart dissent. Plus, share practical situations where the tools were used spontaneously by citizens in disaster zones, as well as in emergency management and relief agencies in crisis mitigation strategies. Finally, by delving into historical examples, we’ll seek social media’s true fore-bearers for democratized, civic messaging.

Slides

Remarks

From Canada.com: HootSuite’s house of 100 owls

As a social media platform, Hootsuite has a front row-seat to the news of the world. When a natural disaster or social revolution takes place, users flood the service…other times, political unrest has presented Hootsuite with a sort of business Sophie’s Choice…“We need to be able to play both sides,” Olson says. “We have Occupy Wall Street using us on one side and major banks and organizations using us on the other.

Devlin’s Blog » Blog Archive » NXNE Interactive 2012

Devlin’s Blog » Blog Archive » NXNE Interactive 2012

CDN PR Society Speaker Series Spiel – Roundup

Social Media Challenge, Fall Kick-Off – Roundup

CMTY Building: Dave and Connor Talk Tourism and Social Media

Dave, VP of Community at HootSuite and colleague Connor chat from the coffee shop on topics including: Tourism conference in El Paso, my first trip to Europe in 1993 and the role of the Internet in travel.

Social Media Marketing Unplugged via Linnea Anderson

Yesterday, I attended Social Media Marketing Unplugged, a truly inspirational seminar about social media and the tactics used to go about handling this phenomenon. The speakers that stood out the most for me were the ones who told their story, shared their knowledge (and humour) and related it to all businesses in general.

New connections are made everyday, and these connections are facilitated so easily with all of the tools provided on the internet. In my eyes, the most useful tool to organize all of these valuable connections is Hootsuite, which was praised about by the beloved speaker, Dave Olson. (Gotta love the owl!)

Source: Social Media Marketing Unplugged |

Dave Talks Social Media for Small Business in a Bank Webinar

Under the auspices of my day-job, i shared some handy tips in webinar – promoted by a bank – designed to help small businesses learn to quickly adapt social media tools and web best practices into their marketing, operations and business development plans. It’s devoid of wild stories from foreign lands but my hair is perfect ;-) and i do some Q&A.

Please share with your pals who are trying to prioritize their marketing activities and keep their biz rolling.

NOTE: Video Removed by the Bank, leaving here for notes etc.

Dave Spiels Social Business

And, at the risk of being a sell-out, here are my notes from the gig. Here’s a resource guide too.

Tutorial with Dave Olson, Community Director, HootSuite

In 15 minutes, learn how to:

  • Build an effective social media marketing campaign
  • Respond to what is being said about your brand and business
  • Set up an online page and maintain your online presence
  • Use social media to drive traffic to your website and engage prospects
  • Distribute your targeted messages using multiple online channels
  • Advertise online on a small budget – get the top result spot on search engines

10 Tips to Tune your Online Social Strategy 

Aim: Provide practical, tactical tips they can use right away to grow business using social media/web tools.

Slides:

  1. Social  listening – set up persistent real-time search for brand mentions in Twitter – even geo-locate your searches  i.e. mentions of “accountant” or “tax” or “bookkeeping” ONLY in Halifax)
  1. Twitter conversations – be prepared to reply appropriately (draft messages, set policy, know tone and limits, build a team)
  1. Twitter community – become an expert by building lists of industry influencers, your teams, your brands etc.
  1. Facebook precense – set up a page to provide: resources; unique calls to action; and conversation – stay active, don’t feed the trolls
  1. Tracking results – see which channels deliver traffic to web site and which convert into customers with social stats and integrated Google Analytics
  1. News Alerts – get updates emailed when you brand is mentioned via Google news alerts and social mention – mitigate misinformation, outreach to prospects/media/partners
  1. Search Engine Optimization – you need: quality inbound links; tuned copywriting; clean code + sitemap
  1. Google Ads and Search – Organic (free but unpredictable) vs Adwords (paid and semi-unpredictable) – budget and balance is key
  1. Defining Strategy – decide where you needs are: do you need customers? do you need to provide more customer service channels? do you need to build brand awareness? build a toolkit for your needs looking 6 months out
  1. Understanding Social media ROI – the pay off is across channels including customer support, lead generation and mitigating PR conundrums

Talking SXSW 2011 with Vancouver Sun

At SXSW 2011, i enjoyed a quick talk with Dean Broughton of the Vancouver Sun about the Big in Japan panel, our other events and the craziness on the streets of Austin.