Dave Olson, marketing director for Vancouver’s HootSuite, was the first curator in Vancouver, where he writes under the name of his personal blog, uncleweed. Mr. Olson is “incredibly busy” with the fast-growing HootSuite, creator of the popular social-media dashboard, said Ms. Rodgers, but like others involved in the project, he made time to share his passion for a subject dear to his heart — or his tastebuds — craft beer.
“He is a good friend of mine and I know he’s constantly logging the beers he tries on a site called Untappd,” Ms. Rodgers said. “We wanted it to be content from subject-matter experts. When you open up the app and Dave Olson tells you to go to Six Acres and try the Raven Cream Ale, you know that you can trust Dave is going to guide you to the right place.”