Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement.
We are defined by what we share and who we know and in the world of business, media, and education, the architecture of a social network is already transforming social graphs into interest graphs. This isn’t about connecting with anyone and everyone; this is about connecting with the right people, at the right time, and in the right place. They are our social catalysts who will not only engage but more importantly, help us scale. As a result, our social network becomes a connected series of social nicheworks where each community around us is cultivated individually based on interests, motivations, and expectations. This is bigger than interpersonal relationships however.