Dave Olsen (www.UncleWeed.com) – I attended this unconference session by accident sort of. I was chatting with some of the attendees after the conclusion of Chris Heuer’s “Death of Advertising” talk [ed. note: meh… ], and then in walked this odd looking chap: floral shirt, a tickle trunk, smokey-grey fedora, and a smile that said that he knew the next 30 minutes was going to be fun. I asked those next to me what this session was about. They said, “wait and see”, and I am glad I did. Dave gave one of the more enjoyable presentations (“Letters from Russia”) that I have seen in a long time. Summarize it? I don’t think I can, and even if I tried, it wouldn’t do it justice.