Building a Posse: Social Media Kung Fu Green Belt – SMKF

Building A Posse:

Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. In this seminar, Dave will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. Tips and tactics will include: understanding motivations, providing rewards, and organizing disappearing task teams while avoiding “cat herding” and conflicts.

Crowd Sourcing Notes

Who ya got

Types of vols

Different motivations

Different talents

Different Incentives: links, accolades, swag, perks, bevvies, Title, recos, freebies

  • Rockstars (brand)
  • Gardeners (detail)
  • Interns (career)

Providing Constraints (media, support, comments)

Demand through scarcity 

Keepin the Course

Objective is the objective

Disappearing task forces (send on a quest)

Specific goal (do this many is this time)

Specific ask (your role is…)

Trackable / Leaderboard

Get the interns to supervise the vols (Reports for accountability)

“Inspiration is key to participation – they *want* to feel part of your culture”

Amplifying Success to make more

Keep it public (flickr, not FB)

gather assets (photo, comments) 

log and listen (yellow belt)

have a “badge” or “kit” or … membership 

Taking what you get (and making it great)

Quizzes

find strengths

finding superusers (listen and learn)

make feel part of something bigger and important 

finding interns – sources (motivations) how to treat (title, real jobs, promise, high standard) 

take them along for the ride (events, roadies) 

Recommendations and taking their trust/time seriously

Other crowdsourcing-minded stuff:

Interview with Dave Olson, Community Director of HootSuite Media, Inc

Hootsuite and Crowdsourcing in Japan

Crowdsourced Translation Fuels HootSuite’s International Expansion

Documenting your Olympic Documentation ~ Contribute your thoughts

People’s History of Vancouver 2010Hello Vanoc – IOC says Tweet On