Anecdotes about Breakfast and #HootKits at SXSW – Journal snippet

Day two or three, depending on how you count ‘em, of my 3rd quest to South by Southwest in Austin Texas… And I gotta say, it’s shaping up just fine man. You know, I’m keeping up a solid effort and fully professional about spreading the love of my job, and that’s going really well. Also very important to maximize the party and good times, and that, too, is progressing suitably well.

John Biehler Rocks a Custom Hootsuite short at SxSW
Me and John Biehler sit on a sunny day in Austin making the first batch of the (now legendary) HootKits featuring stickers, tattoos and pins in a Japanese rice paper, side-loading envelope. Photo by Jason Sanders (hire him).
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The origin of the legendary Hootkits started with Japanese rice paper envelopes, 2 Owly stickers, a tattoo and a pin

Despite shaking off some nasty flu and general haggardness from excess travel and in general just haven’t taking very good care of myself, and then coupled with some disorganization and long stories about things that didn’t get printed and didn’t get delivered and stuff, yeah it’s rolling along just fine.

Recap: Last night down at the Gingerman, one of my favourite beer drinking places (which has moved around the corner to a location that might even be finer than its previous, though I’m really surprised that’s even possible because that old location was just fine).

Yesterday I rallied up after my slumber and scarfed down some nasty coffee and went down to the Hideout Coffee Shop. I met up with this nice Canadian lady that I met every time that I’m down here and as soon as I walked in the door she said, “You’re here from Canada” and I’m like, “Yes I am!”

It was packed and hectic. Just like last year, I was late for these migas breakfast burritos laden with a bunch of leftover odds n ends shit: egg, cornflakes, etc. Tasty. I really needed a good proper breakfast! Where should I go? She told me some directions to this place and I thought I was going off track but then it all came together and I got some wicked blueberry pancakes at the Counter Cafe with poached eggs just the way i like em.

If you’re not careful you end up living on appetizers, which is why today I’m on a quest for a proper breakfast, so again, I am in some dire need of sustenance – need to nourish the body to nourish the soul. At the Hideout I got a big giant smoothie. It was quite charming.

Then, at the convention centre, I stood in line and got my badge! You gotta have a badge. If you don’t have a lanyard, man, you don’t belong.

Then I rallied with some buddies and we sat on the lawn drinking Sobe green tea. I had some Japanese envelopes from my papery stash — back from 1983! I was fortunate to be able to augment my stash with some more packets from a Japanese dollar store in Tinseltown. So I sat with some buddies (John and Jason) and I filled these wee dossiers with stickers, tattoos, pins and sealed my card in. It was like a bundle of diplomatic goodness. Good time doing arts and crafts in the sunshine.

Me and John Biehler sit on a sunny day in Austin making the first batch of the (now legendary) HootKits featuring stickers, tattoos and pins in a Japanese rice paper, side-loading envelope. Photo by Jason Sanders (hire him).

Then I found a little table to setup. I was curious about a press release I had put out so checked on that while thinking about issues about privacy, elitism, notions about early adoption, etc.

Then I headed off to Mellow Johnnies — it’s a bike shop, a complete beauty. It wasn’t super fancy but it felt really comfortable. They had smoothies and maps for local riding routes. I could see how you might like living here with all the distances to ride. There’s not really mountains — not by the B.C. definition but long roads to ramble.

Anyhow, this particular meetup event at Mellow Johnny’s had to do with my professional capacity. The people/hosts knew what I was doing with day-job and knew what  we were up to and we had some intelligent discourse about this particular topic.

But, my highlight was sharing these envelopes with all these people. And explaining the love and care that went into those things and they opened them up with excitement and questions. Cheap and Cheerful marketing success.