CMTY Building: Encouraging Passionate Users to Host HootUps

In a spontaneous spiel to colleagues, Dave shares the motivations and practical logistics for organizing Hootups – including sending swag packages and promotional support – and articulates the benefits for the organizer (notoriety and being part of something interesting) as well as resultant perks for the company including signups and culture artifacts like photos, tweets and happy users.

Whatcha think?