Tag Archives: adarsh

Can’t Buy Me Love: A Renegade Marketing Pro’s Tips via Trippeo

My Hootsuite alum comrade pal Adarsh Pallian has yet another start-up biz — this one is a travel-expense related company called Trippeo. He published this article (with assistance from the charming Katie Fritz) in which explores some of my marketing-fu. Shared below for the record with gratitude and appreciation.

Introduced thusly via Twitter:

@pallian pays homage to @uncleweed, master of marketing and good vibes. Get some tips from his recent @Medium post! bit.ly/1URc2VU

Dave O at SXSW 09 – photo by KK

Can’t buy me love: A renegade marketing pro’s tips for making an impression

One of Vancouver’s tech-scene’s radicals used to tout the “cheap and cheerful” effect. Instead of relying on the filet mignon to impart success and influence, renegade marketer Dave Olson preferred to take his clients to underground shows and then chat business over a bowl of ramen. The man knows what he’s doing: after coming on as Director of Marketing for Hootsuite in 2010, he helped grow the user-base to 8 million, and was integral to the development of the quirky, lovable brand.

Of course, in those early days, Hootsuite wasn’t exactly rolling in the cash. Dave and his team needed to find ways to make an impression… while pinching those expensable pennies. These are a few of my favorite cheap-n-cheerful moments from the Master:

Host a dinner party

Personal AND cost-effective. One of the most memorable moments of Hootsuite’s inaugural SXSW trip was the barbeque that they hosted. Austin, of course, is pretty intense about their barbeque, so the conversation was built in. The event was inexpensive, easy to coordinate, and most importantly, an authentic place to chat with potential clients and investors.

Mobilize volunteers

Dave loved to bring enthusiastic people together around a cause, be it a Hootsuite “Hoot-Up,” a day of renegade marketing school, or a community of podcasters. Volunteers have been indispensable to Hootsuite’s success: they have translated websites, thrown parties, shared tips and tactics, and pointed out bugs. In return, Dave and his team acted as references and champions for these volunteers, helping them gain experience and land professional roles.

Say thank you, in person

One thing Dave liked to encourage was “going analogue”. He knew that facetime was the ultimate impression – no number of Mentions, Likes, or Upvotes can replicate a genuine “thanks.” Can’t be there in person? Dave was a big proponent of the quick video that included his team waving and saying thank you! A little goes a long way.

Want more stories from DaveO? He’s logged a great many of his talks on Youtube. You can find his channel right here.

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Can’t buy me love: A renegade marketing pro’s tips for making an impression — Medium.