And me in a Callahans general store trucker hat from Austin Texas.
Day two or three, depending on how you count ‘em, of my 3rd quest to South by Southwest in Austin Texas… And I gotta say, it’s shaping up just fine man. You know, I’m keeping up a solid effort and fully professional about spreading the love of my job, and that’s going really well. Also very important to maximize the party and good times, and that, too, is progressing suitably well.
Despite shaking off some nasty flu and general haggardness from excess travel and in general just haven’t taking very good care of myself, and then coupled with some disorganization and long stories about things that didn’t get printed and didn’t get delivered and stuff, yeah it’s rolling along just fine.
Recap: Last night down at the Gingerman, one of my favourite beer drinking places (which has moved around the corner to a location that might even be finer than its previous, though I’m really surprised that’s even possible because that old location was just fine).
Yesterday I rallied up after my slumber and scarfed down some nasty coffee and went down to the Hideout Coffee Shop. I met up with this nice Canadian lady that I met every time that I’m down here and as soon as I walked in the door she said, “You’re here from Canada” and I’m like, “Yes I am!”
It was packed and hectic. Just like last year, I was late for these migas breakfast burritos laden with a bunch of leftover odds n ends shit: egg, cornflakes, etc. Tasty. I really needed a good proper breakfast! Where should I go? She told me some directions to this place and I thought I was going off track but then it all came together and I got some wicked blueberry pancakes at the Counter Cafe with poached eggs just the way i like em.
If you’re not careful you end up living on appetizers, which is why today I’m on a quest for a proper breakfast, so again, I am in some dire need of sustenance – need to nourish the body to nourish the soul. At the Hideout I got a big giant smoothie. It was quite charming.
Then, at the convention centre, I stood in line and got my badge! You gotta have a badge. If you don’t have a lanyard, man, you don’t belong.
Then I rallied with some buddies and we sat on the lawn drinking Sobe green tea. I had some Japanese envelopes from my papery stash — back from 1983! I was fortunate to be able to augment my stash with some more packets from a Japanese dollar store in Tinseltown. So I sat with some buddies (John and Jason) and I filled these wee dossiers with stickers, tattoos, pins and sealed my card in. It was like a bundle of diplomatic goodness. Good time doing arts and crafts in the sunshine.
Then I found a little table to setup. I was curious about a press release I had put out so checked on that while thinking about issues about privacy, elitism, notions about early adoption, etc.
Then I headed off to Mellow Johnnies — it’s a bike shop, a complete beauty. It wasn’t super fancy but it felt really comfortable. They had smoothies and maps for local riding routes. I could see how you might like living here with all the distances to ride. There’s not really mountains — not by the B.C. definition but long roads to ramble.
Anyhow, this particular meetup event at Mellow Johnny’s had to do with my professional capacity. The people/hosts knew what I was doing with day-job and knew what we were up to and we had some intelligent discourse about this particular topic.
But, my highlight was sharing these envelopes with all these people. And explaining the love and care that went into those things and they opened them up with excitement and questions. Cheap and Cheerful marketing success.
“How to Win the Networking Game at SXSW”
Mar 5, 2014, The Accelerators, Wall Street Journal
After eight SXSW conferences, I’ve learned that the hard way. When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets. We transformed a Ford E-450 shuttle bus into possibly the world’s biggest owl, in honor of our mascot – mounting a pair of giant eyes above the windshield and affixing enormous plastic wings on the sides.
Cheesy? Yes. Effective, absolutely. By the end of the conference, our logo had been splashed across the pages of USA Today, Mashable and Inc. The conference’s highest profile attendees were clamoring to get on board and party with us. And investors whom I didn’t even know were inquiring about thecompany. In the end, it cost us around $30,000 to buy and outfit the vehicle. Considering that hosting just a single party at SXSW can cost as much, if not more, that’s an absolute steal. This year, in fact, we’re bringing HootBus back for its third ride.
While in Austin for SXSW 2013, I came across a parade — maybe an anti-war message, i’m not sure — either way, they were drumming, music making and dancing. Maybe just for fun.
With another action-packed #SXSW come and gone, I’m now back in Vancouver, enjoying a plate of pancakes and an overflowing inbox staring me straight in the eyes.
Upon my arrival, I found myself quoted in the Wall Street Journal, and felt pretty cool.
Here’s an excerpt and one of my top tips year-after-year for SX goers:
One way you may be able to tell apart investors and other bigwigs from the masses at South By Southwest is by zeroing on people’s feet, suggests Dave Olson, vice president of community for HootSuite, a social-media-management platform. While almost everyone wears hoodies, jeans and other casual attire, high fliers tend be the only ones sporting “rare vintage Puma sneakers” or other fancy footwear, he says.
For more tips checkout WSJ Reporter, Sarah E. Needleman’s full article, “Don’t Judge an Investor by His Track Suit.”
A panel at last year’s South By Southwest festival in Austin, Texas.
Dave checks in while preparing swag and other gear piled high on a lawn in Austin, Texas awaiting the HootBus while SXSW 2013 gets underway.
I’ve just rambled back from New Orleans with a head full of ideas borrowed from working examples to re-fit our city experiment into something truly more livable for the normal folks.
Hazy with a sore throat, Uncle Weed documents journies to the legendary Salt Lick bar-b-q for a slice of rural Texas, plus breakfast oysters, trip to riverside green belt, and rocking out to Black Joe Lewis and the Honey Bears at the Twitter party at The Parish. Plus riffs about drought, reasons for free beer, Big Muff guitar pedals, and forgetfulness, and plans a scant agenda of conferencing and recording.
Get a fork for Fleeting Memories of Bar-B-Q and Soul – Choogle On #90
+ snippet by The Sure Things at The Dakota in Toronto, ON
Uncleweed.net for more writings, podcasts, paintings and photos