Tag Archives: community manager

Live Q&A With Dave Olson! #CMStory – Video Hangout with Community Wranglers

Jenn Peddie interviewed me alongside a batch of other community-minded organizers and wranglers as part of a series. This interview was live-streamed and happened directly after i did a panel for an opera convention.

Enjoy!

Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

Back in January, my fellow community managers at HootSuite and I came together with mycmgr.com to produce a series of info videos called ‘Community Nuggets.’

Below is the one I appeared in using Tom Sawyer as an example of how to effectively crowdsource from your community.

Enjoy: Crowdsource from your Community the Tom Sawyer Way – Community Nuggets Vol.1

Sharing Social Marketing Stories for Communities – Community Roundtable, 2010

I share stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.

Post: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.

Audio: Download Community Roundtable Podcast with Dave Olson (17:27, 14MB, .mp3) or listen onboard:

Podcast topics include:

  • How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
  • Turning metrics into meaning by realizing the personalities behind the community members
  • Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
  • Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at http://www.uncleweed.com/)
  • An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
  • Adding value, context and storytelling vs simply “attracting a crowd”

Blurb

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.

Same bus, different stop – Trading Kits for Railtown

“The key to a perfect ending is knowing when to roll the credits” Drive By Truckers #

geared for traveling
Keep it light enough to travel

My ukulele-playing pal in Guam would always begin his humourous anecdotes on the boat with “so there i was … ” In this case, my story begins thusly, “so there i was, recording a podcast along the banks of Rice Lake, reflecting on the past year and figuring out my next move – i walked home and then the craziest thing happened in the form of an email from Mexico.”  (here’s the podcast: Festive Greetings to Ice Fishermen – Choogle On #82).

Of all the things i mentioned in the podcast, the note of “staying at one job for the year” struck me as funny. Yup, here we were a year ago New Year, New Gig ~ Moving closer to Self-Actualization in Kitsilano with the media chiming in and high-fives around. And, like a diligent dude, I gave er a full-on effort and left with a list of checked off accomplishment longer than i woulda predicted.

But, in short, i knew i was under-utilizing my passions and wanted to be a little part of something a little more in tune with my love of helping artists and entrepreneurs learn how to grow audience and share their work. In many ways, i’ve moved around dot-coms seeking something as mighty and fun as my first big internety success in Olympia WA ~ Yup, best is working hard with respected friends while providing a service which help all sorts of people fulfil the ambitions – like selling tools to the miners rather than ice to Inuit.

Changing Movies

smart cut bench

Without unneeded details, the ensuing weeks were a whirlwind of giving notice to my gig in Kits, finishing up several big projects, hopping the train to the secret village, paying respects to departed brewer Dick Young and Pe Ell ringleader Lee Roy, interviewing rock n roll younglings Numbskulz and surviving a bus ride back up.

Then i added a maraschino cherry to my professional sundae by publishing the Social Promotion for Movies guide (go ahead and download) and presented to a group of producers (slides) before turning in my laptop and walking out onto the Granville St. evening ~ aflutter with festive bunting.

The next morning, I hopped on the same bus as usual but hopped off a different stop to begin spreading the gospel of the owl as Community Wrangler for HootSuite – a social media dashboard + professional twitter tool which I’ve used since early release and evangelized far and wide to interns, friends and clients.

Kitsilano Flashbacks

I will miss lunchtime walks in Kits and taking a seat in the community gardens along the track – i also worked with a sterling cast of characters at various times in a transitory environment. But I won’t miss trying to change an industry which is resistant (and even hostile) to the web as a communication, distribution and promotion medium.

vancouver skyline

A few highlights for your perusal:

Showing up

I introduced myself to the world at the new gig and laid out my big ideas with: HootSuite adds Owls – I’m DaveO, Community Wrangler and the kind accolades via Twitter, FB, comments and every other channel was truly mighty and a real treat to be honest. {thanks to each of you}

I’d kept the news quiet and tipped off Rob Lewis at TechVibes broke the “news” {thanks} in Dave Olson joins HootSuite as Community Director:

One week after announcing that they raised $1.9 Million from VCs and Angels, HootSuite is putting that money to work and have hired Dave Olson as their new Community Director.

Olson will be responsible for overseeing marketing, outreach, and support for HootSute and already has a number of educational and aspirational campaigns planned to evangelize the social media dashboard to content makers.

Olson was an early user of the initial Bright Kit tool and has actively used HootSuite for promoting his own projects – so this appears to be a perfect fit on both sides.

Up in until very recently, Olson was with Vancouver startup MovieSet – he wrapped up his duties there just last night after presenting a white paper called Social Promotion for Movies to the Canadian Film and TV Producers BC branch.

Olson made some noteworthy improvements at MovieSet during his time there and will no doubt continue overachieving in 2010 with HootSuite.