Tag Archives: creativity

Sharing “Oft-Forgotten Vancouver Stories” at Northern Voice 2013

Dave at Northern Voice 2009 by Megan Mallen
Dave at Northern Voice 2009 by Megan Mallen

I’m speaking at noted, long-time personal expression/blogging conference: Northern Voice, this time held at Museum of Vancouver. I’m bringing an old-timey suitcase and possible costume changes.

Details and tickets are at northernvoice.ca but basics are: June 14-15 (my gig is last on Saturday, 15th 3:30-4:30) at Museum of Vancouver (same building as the Planetarium with the crazy metal crab out front).

Blurb: Vancouver, The Untold Stories 

The core of personal expression is in the stories we create. Indeed, we humans are defined by the stories we tell and the people we tell them to. No matter what form your stories take – digital or analog – they come alive when shared with an audience.

By exploring an oft-forgotten and eclectic variety of Vancouver stories, Northern Voice veteran (this is his 10th talk) Dave Olson @uncleweed, will send you on personal quests to discover new heroes, sort out conundrums, and collaborate with other storymakers to and remix artifacts from our local life. Along the way, you’ll explore forms your mixed media stories might take, and ways to share with audiences you’ve yet to meet.

Start your journey by finding inspiration and interestingness in the  history of our own Vancouver, perhaps: forgotten breweries and legendary blues venues, wealthy recluse at the Bayshore, intrepid punk rock photographer, bohemian group of seven painters, storytellers past and future, true heavyweight champ in an unmarked grave, a dead Hollywood star and his grisly autopsy, stoner comedians’ first meeting, Jimi/Janis/Jerry, summer of love shakedown #nofun, Sammy Sr. at the Cave, Jello at the York, everyone at the Buddha,  and a host of our distant forebears and peers.

Your speaker Dave grew up in Guildford > Whalley > Newton and now lives in Lynn Valley and works in Mt. Pleasant – while he’s spent time in 29+ other countries – he takes distinct interest in getting lost in neighbourhoods seeking craft ales, chill gardens and curious tales. You may have caught him sharing at Pecha Kucha, SXSW, TedX or local community clubs.

History:

For the record, my previous talks were:

  1. Blogging your Passion (with Rachel Ashe, Andre Charland and …)
  2. Three Ps of Podcasting (intro’ed by Roland Tanglao)
  3. Crazy Canucks panel (with John and Rebecca Bollwitt, JJ Guerrero, Alanah McGinley)
  4. Fuck Stats, Make Art (dedicated to Derek K Miller)
  5. Story of a Story (Letters from Russia)
  6. Rock n Roll Photo (with Kris Krug and Bev Davies)
  7. Citizen Journalism and Vancouver 2010 Olympics (with Robert Scales, Andy Miah, Kris Krug, Debbie Lander)
  8. Japan photo project (with John Biehler’s photo camp)
  9. Finding your Voice with Storymaking (delivered via video due to hospitalization)
  10. Vancouver: The Untold Stories (with you, i hope)

My blurb follows, perhaps we’ll see ya there? Oh, a load of my pals are spieling too.

 

“Find Your Journey” Spiel at Capilano Changemakers – Roundup

“Art and Tech are Old Pals” at Social Media House SXSW 2011

I shared a spiel called “Art and Tech are Old Pals” at Wordcamp Vancouver in a full version but shared a spontaneous and shorter version while at Social Media Clubhouse at SXSW 2011.

In this spiel, i discuss a “people’s history” of media creation and my tactics and thoughts about how to foster creativity by viewing the past and participating in the creation of the future.


During SXSW Interactive Festival, Dave shares stories of analog arts and crafts, sparking creativity, using technology to tell stories and remaining interesting using examples from historical artists and his own experience.

You’ll see lots of interesting props pulled from an old-timey suitcase and a few laughs along the way plus practical tips you can implement to enhance your own creative process.

Note: Thanks to Social Media Clubhouse for filming. Available also on Vimeo.com, posted here for posterity.

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You can catch a longer version of the similar deal in Art and Tech are Old Pals at Wordcamp Vancouver and you might also enjoy Greeks to Geeks at Wordcamp Whistler.

Navigating New Territory | Connect Your Meetings (Dave Olson at SoMeT)

Navigating New Territory | Connect Your Meetings (Dave Olson at SoMeT)

Devlin’s Blog » Blog Archive » NXNE Interactive 2012

Devlin’s Blog » Blog Archive » NXNE Interactive 2012

Dave Talks Social Media for Small Business in a Bank Webinar

Under the auspices of my day-job, i shared some handy tips in webinar – promoted by a bank – designed to help small businesses learn to quickly adapt social media tools and web best practices into their marketing, operations and business development plans. It’s devoid of wild stories from foreign lands but my hair is perfect ;-) and i do some Q&A.

Please share with your pals who are trying to prioritize their marketing activities and keep their biz rolling.

NOTE: Video Removed by the Bank, leaving here for notes etc.

Dave Spiels Social Business

And, at the risk of being a sell-out, here are my notes from the gig. Here’s a resource guide too.

Tutorial with Dave Olson, Community Director, HootSuite

In 15 minutes, learn how to:

  • Build an effective social media marketing campaign
  • Respond to what is being said about your brand and business
  • Set up an online page and maintain your online presence
  • Use social media to drive traffic to your website and engage prospects
  • Distribute your targeted messages using multiple online channels
  • Advertise online on a small budget – get the top result spot on search engines

10 Tips to Tune your Online Social Strategy 

Aim: Provide practical, tactical tips they can use right away to grow business using social media/web tools.

Slides:

  1. Social  listening – set up persistent real-time search for brand mentions in Twitter – even geo-locate your searches  i.e. mentions of “accountant” or “tax” or “bookkeeping” ONLY in Halifax)
  1. Twitter conversations – be prepared to reply appropriately (draft messages, set policy, know tone and limits, build a team)
  1. Twitter community – become an expert by building lists of industry influencers, your teams, your brands etc.
  1. Facebook precense – set up a page to provide: resources; unique calls to action; and conversation – stay active, don’t feed the trolls
  1. Tracking results – see which channels deliver traffic to web site and which convert into customers with social stats and integrated Google Analytics
  1. News Alerts – get updates emailed when you brand is mentioned via Google news alerts and social mention – mitigate misinformation, outreach to prospects/media/partners
  1. Search Engine Optimization – you need: quality inbound links; tuned copywriting; clean code + sitemap
  1. Google Ads and Search – Organic (free but unpredictable) vs Adwords (paid and semi-unpredictable) – budget and balance is key
  1. Defining Strategy – decide where you needs are: do you need customers? do you need to provide more customer service channels? do you need to build brand awareness? build a toolkit for your needs looking 6 months out
  1. Understanding Social media ROI – the pay off is across channels including customer support, lead generation and mitigating PR conundrums

Building a Posse: Social Media Kung Fu Green Belt – SMKF

Building A Posse:

Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. In this seminar, Dave will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. Tips and tactics will include: understanding motivations, providing rewards, and organizing disappearing task teams while avoiding “cat herding” and conflicts.

Crowd Sourcing Notes

Who ya got

Types of vols

Different motivations

Different talents

Different Incentives: links, accolades, swag, perks, bevvies, Title, recos, freebies

  • Rockstars (brand)
  • Gardeners (detail)
  • Interns (career)

Providing Constraints (media, support, comments)

Demand through scarcity 

Keepin the Course

Objective is the objective

Disappearing task forces (send on a quest)

Specific goal (do this many is this time)

Specific ask (your role is…)

Trackable / Leaderboard

Get the interns to supervise the vols (Reports for accountability)

“Inspiration is key to participation – they *want* to feel part of your culture”

Amplifying Success to make more

Keep it public (flickr, not FB)

gather assets (photo, comments) 

log and listen (yellow belt)

have a “badge” or “kit” or … membership 

Taking what you get (and making it great)

Quizzes

find strengths

finding superusers (listen and learn)

make feel part of something bigger and important 

finding interns – sources (motivations) how to treat (title, real jobs, promise, high standard) 

take them along for the ride (events, roadies) 

Recommendations and taking their trust/time seriously

Other crowdsourcing-minded stuff:

Interview with Dave Olson, Community Director of HootSuite Media, Inc

Hootsuite and Crowdsourcing in Japan

Crowdsourced Translation Fuels HootSuite’s International Expansion

Documenting your Olympic Documentation ~ Contribute your thoughts

People’s History of Vancouver 2010Hello Vanoc – IOC says Tweet On

Bootup Entrepreneurial Society » Social Marketing Kung Fu, Purple Belt with Dave Olson

Bootup Entrepreneurial Society » Social Marketing Kung Fu, Purple Belt with Dave Olson

Release Day – Social Media Kung-Fu Purple Belt

What to release

Substantial and ready to rock
Iterate rapidly, bundle around features and themes
Code names (useful)

Know your Coverers

Make Lists (Twitter and Email) – divvy it up, invite personally
Kindness, not condescension
Understand their beat
Respect time (make it easy)

Craft Stories

Same (3) talking points > into different forms
Quote from customers (CEO sparingly)
Lead with “why this matters”
Tune your vocab and tense (active not passive)
Images to support theme (illustrative)

Line up Dominoes &/or House of Cards

Constant – Media kit tune up blog.hootsuite.com/media

Thursday – Internal memo: master plan to share with squad

Monday 1PM PW Local Press release with assets
Monday 1PM Media preview email: short with embargo deets, interview, assets (infographic!)
Monday 4PM Key client preview email (optional)

Tuesday 5AM Blog post (canonical ~ everything points here)
5:15AM Twitter
5:15AM Facebook
5:20AM General email
5:30AM Wire release
9AM Linkedin groups
9:15 AM Forums, Q &As
11AM Webinar
+ Interviews

then….
Listen
Reply
Thank
Share
Repeat

Prepare for pushback (haters & carpetbaggers) with comment copy

Remember Yellow Belt? Log it all with tags
Thursday – News Round-up with “mini-release” push (trackbacks too)

Listen Everywhere – Social Media Kung-fu yellow belt

Why listen

Mitigate pr conundrums

Understand market position

Find relationships

Build vocabulary

How to listen

Aggregate with robots & dashboards

Live rss & know power

Booleans master

Misspellings & synonyms

Also sentiment (another time)

Socialmention Google YouTube, vimeo, blip etc

Feed into netvibes

Track terms, tags & lists in hootsuite

Geo (next time)

What do with it

Log it Share it Feed it

Tweet it Fb maybe

Create funnels of access News roundups

Recipe Log > feed > tweet > backup

Make for future

Know the Makers

Media list invite

Dossier of interests

Reward with affection

Tell their story

Reflect on yourself