The dance involves art and money, but not at the same time. In the first stage, it is paramount that the artist “reserves a protected gift-sphere in which the art is created.” He keeps money out of it. But in the next two phases, they can dance. The way I see it, Hyde’s dance steps go a little something like this:
Make art make money.
Make money make art.
It is the last step that turns this dance into a waltz — something cyclical so that the money is not the real end. Truly, for Jim Henson, money was a fuel that fed art.
When things get tough, this is what you should do: Make good art. I’m serious. Husband runs off with a politician — make good art. Leg crushed and then eaten by a mutated boa constrictor — make good art. IRS on your trail — make good art. Cat exploded — make good art. Someone on the Internet thinks what you’re doing is stupid or evil or it’s all been done before — make good art. Probably things will work out somehow, eventually time will take the sting away, and that doesn’t even matter. Do what only you can do best: Make good art. Make it on the bad days, make it on the good days, too.
I’m speaking at noted, long-time personal expression/blogging conference: Northern Voice, this time held at Museum of Vancouver. I’m bringing an old-timey suitcase and possible costume changes.
Details and tickets are at northernvoice.ca but basics are: June 14-15 (my gig is last on Saturday, 15th 3:30-4:30) at Museum of Vancouver (same building as the Planetarium with the crazy metal crab out front).
Blurb: Vancouver, The Untold Stories
The core of personal expression is in the stories we create. Indeed, we humans are defined by the stories we tell and the people we tell them to. No matter what form your stories take – digital or analog – they come alive when shared with an audience.
By exploring an oft-forgotten and eclectic variety of Vancouver stories, Northern Voice veteran (this is his 10th talk) Dave Olson @uncleweed, will send you on personal quests to discover new heroes, sort out conundrums, and collaborate with other storymakers to and remix artifacts from our local life. Along the way, you’ll explore forms your mixed media stories might take, and ways to share with audiences you’ve yet to meet.
Start your journey by finding inspiration and interestingness in the history of our own Vancouver, perhaps: forgotten breweries and legendary blues venues, wealthy recluse at the Bayshore, intrepid punk rock photographer, bohemian group of seven painters, storytellers past and future, true heavyweight champ in an unmarked grave, a dead Hollywood star and his grisly autopsy, stoner comedians’ first meeting, Jimi/Janis/Jerry, summer of love shakedown #nofun, Sammy Sr. at the Cave, Jello at the York, everyone at the Buddha, and a host of our distant forebears and peers.
Your speaker Dave grew up in Guildford > Whalley > Newton and now lives in Lynn Valley and works in Mt. Pleasant – while he’s spent time in 29+ other countries – he takes distinct interest in getting lost in neighbourhoods seeking craft ales, chill gardens and curious tales. You may have caught him sharing at Pecha Kucha, SXSW, TedX or local community clubs.
For the record, my previous talks were:
Blogging your Passion (with Rachel Ashe, Andre Charland and …)
Three Ps of Podcasting (intro’ed by Roland Tanglao)
Crazy Canucks panel (with John and Rebecca Bollwitt, JJ Guerrero, Alanah McGinley)
Fuck Stats, Make Art (dedicated to Derek K Miller)
Story of a Story (Letters from Russia)
Rock n Roll Photo (with Kris Krug and Bev Davies)
Citizen Journalism and Vancouver 2010 Olympics (with Robert Scales, Andy Miah, Kris Krug, Debbie Lander)
Japan photo project (with John Biehler’s photo camp)
Finding your Voice with Storymaking (delivered via video due to hospitalization)
I shared a spiel called “Art and Tech are Old Pals” at Wordcamp Vancouver in a full version but shared a spontaneous and shorter version while at Social Media Clubhouse at SXSW 2011.
In this spiel, i discuss a “people’s history” of media creation and my tactics and thoughts about how to foster creativity by viewing the past and participating in the creation of the future.
During SXSW Interactive Festival, Dave shares stories of analog arts and crafts, sparking creativity, using technology to tell stories and remaining interesting using examples from historical artists and his own experience.
You’ll see lots of interesting props pulled from an old-timey suitcase and a few laughs along the way plus practical tips you can implement to enhance your own creative process.
Note: Thanks to Social Media Clubhouse for filming. Available also on Vimeo.com, posted here for posterity.
You can catch a longer version of the similar deal in Art and Tech are Old Pals at Wordcamp Vancouver and you might also enjoy Greeks to Geeks at Wordcamp Whistler.
That last topic, as always, is a common question for marketers and organizations utilizing social media, and the answers often vary, even at this conference. Mattsson admits, “Measuring ROI for social media is a tricky one. We use engagement within the channel as our biggest benchmark—such as virality and talking about this on Facebook—and we track links back to our other digital assets.” Lots of presentations, such as Vanderplaetse’s, included similar measurements of engagement or reach, although few included hard conversion numbers—something that was part of a presentation at SoMeT11.
Dave Olson, vice president of community at HootSuite, ended his presentation about building an impassioned and actively supportive community around a brand or destination by asking the question, “How do you measure happiness?” On the surface, it seems a flip remark for a serious business to consider, but most businesses know that a happy customer is a returning customer. Just as most meeting planners know that a happy conference community keeps attendees coming back.
In the afternoon I checked out Dave Olson’s session on HootSuite. Dave (@daveohoots) is the VP Community at the social media monitoring company and is a really funny guy. His presentation was fascinating, as he discussed HootSuite’s role in giving a voice where one was being suppressed (i.e. riots in Egypt in January) as Twitter was shut down while HootSuite was alive and thriving, so much so that the CIA was asking HootSuite for information!
Dave also touched on his role of being a community manager, and compared it to driving a bus. As the driver you need to lead the way and be a resource, but your community can overthrow you if they want, which once again epitomizes the power of people’s voices combined with technology, to unify instead of silence.
Under the auspices of my day-job, i shared some handy tips in webinar – promoted by a bank – designed to help small businesses learn to quickly adapt social media tools and web best practices into their marketing, operations and business development plans. It’s devoid of wild stories from foreign lands but my hair is perfect ;-) and i do some Q&A.
Please share with your pals who are trying to prioritize their marketing activities and keep their biz rolling.
NOTE: Video Removed by the Bank, leaving here for notes etc.
Google Ads and Search – Organic (free but unpredictable) vs Adwords (paid and semi-unpredictable) – budget and balance is key
Defining Strategy – decide where you needs are: do you need customers? do you need to provide more customer service channels? do you need to build brand awareness? build a toolkit for your needs looking 6 months out
Understanding Social media ROI – the pay off is across channels including customer support, lead generation and mitigating PR conundrums
Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. In this seminar, Dave will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. Tips and tactics will include: understanding motivations, providing rewards, and organizing disappearing task teams while avoiding “cat herding” and conflicts.
Crowd Sourcing Notes
Who ya got
Types of vols
Different Incentives: links, accolades, swag, perks, bevvies, Title, recos, freebies
Providing Constraints (media, support, comments)
Demand through scarcity
Keepin the Course
Objective is the objective
Disappearing task forces (send on a quest)
Specific goal (do this many is this time)
Specific ask (your role is…)
Trackable / Leaderboard
Get the interns to supervise the vols (Reports for accountability)
“Inspiration is key to participation – they *want* to feel part of your culture”
Amplifying Success to make more
Keep it public (flickr, not FB)
gather assets (photo, comments)
log and listen (yellow belt)
have a “badge” or “kit” or … membership
Taking what you get (and making it great)
finding superusers (listen and learn)
make feel part of something bigger and important
finding interns – sources (motivations) how to treat (title, real jobs, promise, high standard)
take them along for the ride (events, roadies)
Recommendations and taking their trust/time seriously
On Wednesday, April 27th, I sat in on my first startup talk at the Bootup Garage. Dave Olson, Director of Marketing at Hootsuite, came in to do his third talk in a series aptly named Social Marketing Kung Fu (#smkf).
Dave is always a joy to listen to – I’ve seen him speak at a few different conferences – so I was eager to hear what he had to say in session number three: Social Marketing Kung Fu, Purple Belt – Release Day. His talks are always full of interesting tidbits and useful information, and this one was definitely no different.
I jotted down a few notes to share with you, but you can also find Dave’s notes on getting your Purple Belt here.
What to Release
Should be something substantial, or a few things bundled together and released around the same time.
Code names for product releases are always smart, as they’re memorable.
Know Your Coverers
Reach out to the media that you want to cover your story: RT them, comment on their stories, add them to twitter lists, etc.
Get to know them, and what they write about.
Personally invite them to join your media e-mail list.
When you send them info, make their life easy. Respect their time.
Spoon feed them the story, but never be condescending.
Take 3 important talking points, and craft them into different forms.
Tell them why your story matters!
Get quotes from your customers, not your CEO (unless it’s a special circumstance, where a quote from the CEO is appropriate).
Putting a boiler plate “About” section at the bottom of a press release is unnecessary and a waste of space. Link to your website/blog instead.
Tune your vocab. Make it active, not passive. Lose the buzz words, and keep your vocab as consistent as possible.
Include image(s) to support your story, so they use your image and not their own.
Line up Dominoes &/or House of Cards
Constantly keep your media kit up to date. If you have one page on your website, this should be it.
Thursday before the release: Send an internal memo to your team to share the master plan. Include your 3 main talking points, who you’re telling, and why it matters.
Monday 1PM: Local press release, & media preview e-mail. Include assets, like an infographic, if possible. Make them feel like they are getting the story first.
You can also send a preview e-mail to your key clients, to keep them in the loop, and ultimately, make them feel special.
Tuesday 5AM: Scheduled blog post. Make everything point here, so it answers any questions people may have. This way you are controlling the conversation.
Next comes Twitter & Facebook updates, a general e-mail to clients, and a wire release (with links, tags, etc.) Keep the Facebook update light and airy. You don’t want it to become your main feedback channel.
Tuesday 9AM: Make sure your dominoes have fallen into place! You can also update any LinkedIn groups, Forums, Q & A sites like Quora, Formspring, etc.
Tuesday 11AM: Optionally, you can host a webinar, an hour at most, to go over any details that go along with the release.
Schedule any interviews requested by the media.
Prepare for the haters
If you comment on articles right away and thank the author for sharing your story, you may prevent a good portion of negative comments, because they know you’re there listening.
Prepare some stock comment copy for the trolls, so that you don’t take their criticism personally.
Thursday: Send a News Round-up. Share your favourite coverage from the release. If someone has created a video tutorial on your product, make sure to include that. Don’t forget to trackback to those articles.