Tag Archives: daveo

Social Promotion for Movies guidebook – White paper for filmmakers

My final act for my MovieSet.com was writing and presenting a white-paper-like guide, laden with tips, tricks and best practices for filmmakers to build audience for their movie during production – especially tuned for those filmmakers working outside of the studio system producing movies in the 1-10 million budget range. I suppose the learning began when making documentary film HempenRoad on shoestring budget back in 1996-7 and continued helping films like The Irishman, Daydream Nation and many others spread the word while working as Director of Fan Communities.

This report lives on the Dailies blog but is designed to be shared and passed along. With this in mind, here is the Social Promotion for Movies guidebook (you can download the .pdf on Slideshare) plus the slides from the presentation (pardons for a few formatting anomalies – as such, not downloadable).

While some of the content is specific MovieSet’s production tools and movies marketing in general, most of the knowledge contained within can be applied to other products or projects you are promoting using social media and search marketing – plus all tools mentioned are free or cheap. So excuse the marketing sales stuff and you should gather a few juicy bits outta this guide. Happy to hear your comments however this is likely a final iteration as my time at the company is finished.

After the jump … Continue reading Social Promotion for Movies guidebook – White paper for filmmakers

F@ck Stats, Make Art at IslandTech Victoria 2009 Roundup

Untitled

Dave Olson at Island Tech in Victoria I loaded up my old-timey suitcase and made my way (by aeroplane no less) to Victoria to share my musings with the folks at a tech exhibit/tradeshow/conference called Island Tech 2009.

I was invited by Clayton Stark and he brought in an A-list of speakers who flew from many locations to rock the crowd with fresh-fish thinking.

Add these renegades to your roster: @kk , @claytonstark, @willharbin, @mikevardy, @mediathtmatters, @jmckenty, @kurt_cagle + bonus appearance by @LloydBudd

Dave Olson and the old timey suitcase by KKThe video is apparently gonna make it to the web soon but alas the event photographer didn’t get any snaps of me but my cohort (and co-presenter) Kris Krug grabbed some snaps from the trip.

Bit o’ Bloggage

Mandell Degerness – Tech Thoughts

The final presentation of the day was truly “Out of the Box”.  Dave Olson challenged us to embrace the “translucency” of the web and express ourselves to the best of our ability.  It’s not the sort of talk I would have attended based on the synopsis, but Clayton was raving about this guy.  I’m glad I went.  Dave was, by far, the most entertaining and engaging speaker of the day.  I learned a little history and took on a new appreciation for some of the artists of the past and the present.  Most importantly, I feel challenged to not let my creative side slip away under the pressures of work and family.  Thanks, Dave.

Selected Micro Updates

karenrivers8:23 AM Nov 14th Great time at #islandtech. Loved @claytonstark, fabulous talk (am not biased). Fun to meet @kk & hear @uncleweed‘s take on creativity.

beautifugarbage – @uncleweed is killing it!! 5:11 PM Nov 13th

jmckenty – Lovin the nuance that @uncleweed is bringing – embrace translucency. 5:09 PM Nov 13th

kk – Man… @uncleweed is rockin his ‘Fuck Stats. Make Art.’ presentation at #IslandTech. One of the audience members just brought him a Corona. 4:53 PM Nov 13th

nealcropper – @uncleweed allowed me to pick out a new hero for me from his mannila envelope and I got Ed Abbey, desert caretaker. Time to google him. 5:04pm, Nov 13

claytonstark – @joshuamckenty @kk @mikevardy @kurt_cagle @uncleweed @mediathtmatters you beautiful, brilliant people completely made my day #islandtech 8:59 PM Nov 13th

Slides for your perusal

Miscellany

Finally, not quite a “review” but … it’s Meta/Trev:

Island Tech had an all-star cast all it’s own (except for Mike Vardy, who spoke at both!). Kurt Cagle spoke about Peak Oil. Kris Krug spoke about open source in terms of social change. Joshua Mckenty gave some great insight into teams (a personal favorite subject of mine). Bill Weaver spoke of the amazing story of the albatross bird. Raul has even liveblogged a previous recent speech of Bill’s, largely similar to what took place at Island Tech. Finally, Clayton Spark, of Flock, spoke of asynchronous communication. I missed Dave Olson’s talk, but I hear it was awesome. Next time!

Vimy Ridge Diaries on Remembrance Day – Postcard # 61

On Remembrance Day in sunny, brisk Vancouver, Ian Bell (fresh from a CBC appearance “On The Coast“) joins Dave to read from Grandpa Mark’s diaries written in the trenches in WW1 as a young Canadian. From the library steps with a flask of scotch, they reflect on the costs and motivations of war, importance of friendship and the ethereal experience of going “over the top” and facing the terror on the other side, plus anecdotes about capturing Germans soldiers and discourse on the importance of personal documentation to pass forward to generations.

Sit awhile for Vimy Ridge Diaries on Remembrance Day – Postcard # 61

Vimy Rdge Diaires

Featuring:

Geoff Berner – Excerpts from “Maginot Line” Recorded live at the Biltmore Cabaret, Vancouver, BC, Feb. 28, 2009

Various artists (including piper Dave Ahl) – Recorded live at UBC Remembrance Day Ceremony, Nov. 11, 2009

Ian Bell reading from Grandpa Mark’s diaries

William Markle Pecover – Memory of Vimy Ridge

William Markle Pecover – On Being Bombed in Britain

Photo via CDN Veterans Affairs asks How Will you Remember? – Download Canadian historical war time photo and video packs, organized by theme and era, then remix and share via social networks.

Continue reading Vimy Ridge Diaries on Remembrance Day – Postcard # 61

True North Media House & the Olympics at Fresh Media live blog

True North Media House & the Olympics at Fresh Media live blog

My finest moment! Meeting Canucks legend Steamer Stan Smyl

Anyone who knows me and has been harangued into my “here’s goes ole grandpa dave talking about the Canucks in the olden days” know of the admiration as i have for Stan Smyl. In years of mediocrity and lack of success, coaching changes, failed prospects, confused imports and half-filled rinks, the Steamer was the Canucks. The under-sized, not-particularly-skilled, sorta-slow Smyl gave them a face, a sense of pride and workingman’s leadership by playing with heart and guts every shift.

Molson Canadian Hockey House Announcement by John Bollwitt.

I’ve followed his post-playing career as coach of the Crunch, Moose and now working in player development for the Canucks. He was gracious and expressed interest as i told him about the Canucks Outsider and Crazy Canucks podcasts, the old ditto machined newsletter with Jake Milford and what it meant for a an 11-year old kid in Surrey to watch his hometown team compete for Lord Stanley’s Cup in 1982.

Until Joe Thornton accomplished the feat, he was the last player to lead his team in goals, assists and penalty minutes in one season. My brother Dan and I always fight over who gets #12 which hangs from the rafters. We’ve made “Stan’s Mom’s Perogies” from the Canucks 1981 team cookbook. Next up, gotta get him on the podcast!

Thanks Molson, thanks, Canucks and Thank you Steamer!

CanucksOutsider – Canucks Fanzone – Go Canucks Go!

CanucksOutsider – Canucks Fanzone – Go Canucks Go!

True North Media – Olympics & Social Media notes

DaveO  7 minutes ago

My colleagues & I have covered several Olympics as social media-makers plus reached out to VANOC, IOC and other acronyms for 4+ years and spoke to numerous groups and trad. media but not been included in any manner by the official orgs. We received a meaningless response from VANOC from the open letters but moved ahead anyhow because we know the way people get news has changed.

As such, we are rallying up the TrueNorthMediaHouse.com project to provide a “home” for alternative coverage so I’m a little bit surprised that *finally* less than 6 months to the Games, they sorta jump on board and say all the right things. Uhh welcome to the 21st century, pull up a chair

Wes, thanks for this great piece of reporting. It’s been a long road and frankly i am exhausted, disappointed and frustrated by the slow adoption of new media by IOC and the non-inclusion by VANOC. This is good news – i guess – but the timing is odd. At this point, i am more concerned about finding Latvian hockey fans to party with ;-).

Canucks Outsider Trad Media Scrapbook

Whilst tidying up all Canucks Outsider-related ephemera, I’ve rounded up a few oddments of media coverage and Fanzone related stuff for posterity. There are more out there so i’ll gather photos by my Crazy Canucks colleagues and stash ’em here as possible.

See also:

Canucks Outsider podcast episode art archive

Hockey NW and Canucks Outsider design archive

My grassroots Canucks media coverage began with the “Pig Express” my own publication from 1979 – this edition featured then-GM Jake Milford flying to Sweden to recruit players
Pig Express #2 P.1

At the SLC 2002 Olympics came my anecdotal CBC HNIC appearance with Don Cherry, Ron McLean and Joe Neiuwendyk’s brother Gilles – Don Cherry wore my furry hat (thanks to brother Anders) which was featured in his montage for a few seasons – i spoke with Ron and Don about my daily photo journal of 28 events in 13 days61-mclean-cherry-postgame2

Vancouver Courier’ Mark Hasiuk wrote up the Canucks Outsider podcast during the playoff run on 2007 with special emphasis on my support of the international fansVancouver Courier

Much more after the jump …

Continue reading Canucks Outsider Trad Media Scrapbook

Canucks Outsider Media Scrapbook

Whilst tidying up all Canucks Outsider-related ephemera, I’ve rounded up a few oddments of media coverage and Fanzone related stuff for posterity. There are more out there so i’ll gather photos by my Crazy Canucks colleagues and stash ’em here as possible.

See also:

Canucks Outsider podcast episode art archive

Hockey NW and Canucks Outsider design archive

My grassroots Canucks media coverage began with the “Pig Express” my own publication from 1979 – this edition featured then-GM Jake Milford flying to Sweden to recruit players
Pig Express #2 P.1

At the SLC 2002 Olympics came my anecdotal CBC HNIC appearance with Don Cherry, Ron McLean and Joe Neiuwendyk’s brother Gilles – Don Cherry wore my furry hat (thanks to brother Anders) which was featured in his montage for a few seasons – i spoke with Ron and Don about my daily photo journal of 28 events in 13 days61-mclean-cherry-postgame2

Vancouver Courier’ Mark Hasiuk wrote up the Canucks Outsider podcast during the playoff run on 2007 with special emphasis on my support of the international fansVancouver Courier

Much more after the jump …

Continue reading Canucks Outsider Media Scrapbook

Hockey NW and Canucks Outsider design archive

Hockey NW and Canucks Outsider design archive