Tag Archives: fans

NXNE Interviews: Dave Olson of HootSuite Talks Social for Bands and Fans

After spieling at NXNE 2012 in Toronto with “Social Media in Revolutions and Disasters, I shared some stories and thoughts about social media –  specifically for bands and their fans – in a series created by Intel.

Music BC’s Career Development Series:TURNING FRIENDS INTO FANS | VIAwesome

A couple days ago I re-introduced you to Dave Olson who will be speaking, today I’d like to re-introduce you to another one of the speakers, Rebecca Bollwitt, who should need no introduction.

Otherwise known as @Miss604, she’s been on Twitter since early 2007 and I would be VERY surprised if you’re not familiar with her because not only does she have almost twice as many Twitter followers as the mayor but she’s also been running her fantasticMiss604.com blog since 2004. She also runs a WordPress development/new media consulting firm called sixty4media, was recently listed as one of the most influential women in social media in all of Canada and she also recently co-authored the book Blogging to Drive Business. In short: she has a lot to teach you this weekend, so you should go to this!


photo: kk on flickr

The official word:

Saturday March 26th, 2011
Tom Lee Music Hall – 929 Granville St (3rd floor)
1pm – 4pm

Everyone’s online – but are you taking advantage of all the opportunities it provides? Find out how to best utilize the internet to market and promote your music, coming up with out-of-the-box ideas and buzz for your band. Featuring artists and marketing professionals who have seen direct results through online promotions!

PANELISTS:
Dave Olson – Director of Marketing, HootSuite
Rebecca Boltwitt – Miss604.com
Bobby Kimberley – Music/Culture Marketing Consultant
Moderated by: Rob Calder – Secret Study

Source: Music BC’s Career Development Series:TURNING FRIENDS INTO FANS | VIAwesome

Vancouver Sun article about fan-centric MovieSet culture in action

Dave Olson, Director of Fan Communities

Note: Cross posted from: Vancouver Sun Article helps spread the fan-centric MovieSet Vision

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Gillian Shaw of the Vancouver Sun newspaper shared the MovieSet story with her readers in an article called “Online and on the set” on June 9, 2009.

The article ran as a full page on the Entertainment section and you can explore two versions online in both the Technology and Entertainment sections. The print edition includes a screenshot of the Behind the Scenes vidcast show with Shaun and Eric, while the online version features a video with Director of Fan Communities Dave Olson giving a tour of MovieSet.com (including Mega Shark vs. Giant Octopus).

The article kicks off by asking: Care to wander onto the set of a movie shoot, chat with the actors, see the inside story on the stunts?

Well, do you?

This kind of set access has been the goal of MovieSet CEO Colleen Nystedt since 2005 and she continues to educate and push her industry forward with the belief that there is a universal interest in how movies are made and that the action on-set is something fans care about. MovieSet seeks to satisfy that hunger by delivering value to both the film industry, with the suite of production tools, and to all passionate movie fans, by providing exclusive access to great content.

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The article quotes the erstwhile leader of the “social media renegades,” Dave Olson, who relates the focus on fan participation as the key to traffic growth and enthusiasm for the site, using our recent Death Warrior campaign as an example (links added):

For small very specialized films, such as Death Warrior, a mixed martial arts film that included livestream video among its offerings for fans, Movieset allowed it to find a core audience that shared a passion for the action film.

“We found out where fans of that genre hang out, we communicated with them in their language and we invited them to take part,” said Olson. “We even gave away the bloody sweatshirt that Georges St-Pierre was killed in to a fan at the end of it.”

Finally, Ms. Shaw’s article outlines some of the other tactics we’ve used to bring movie fans behind the scenes and a call to action for movie makers of all kinds ~ from indies to majors ~ to hop aboard the MovieSet cluetrain:

“The site’s front page is refreshed daily and we’re outreaching to fans through Twitter, a Facebook trivia application and a behind-the-scenes vid cast,” said Olson.

While it still goes against the grain to loosen their grip on content, traditional studios are stepping aboard.

“Studios one by one are starting to realize there is some value here,” said Olson. “They see it is a conversation that is going on and it will go on without them.

“They are saying ‘we should start to participate whether we want to or not.’”

Dave Olson gives a tour of MovieSet.com

Indeed, there are now excellent examples which demonstrate the power of MovieSet’s two-headed monster. Cast and Crew members are employing our tools to streamline their daily workflow, they deliver content directly to their movies page including still photos, videos, news, or blog posts.

Once uploaded, the rich content gives the social media conversationalists an opportunity to reach out to an engaged community of fans interested in the film. Fans then become active contributors by following, supporting and commenting throughout each phase of production. And so on, and so on …

Read the full article: Online and on the set by Gillian Shaw (@gillianshaw on Twitter) in the Vancouver Sun, June 9, 2009 – please consider leaving a comment or sharing with your movie fan and filmmaker friends.

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Online and on the set Attached as .pdf

Social Promotion for Movies – White Paper

Crazy Canucks podcast featured by the Canucks

After years of kajolling and kiniving, the Crazy Canucks podcast – which i brew up with a rag-tag group of ace bloggers and podcasters Radio John, Miss 604, Alanah, J.J. – are getting some love from the Canucks thanks to the Anton Sledgehammer Creative (the Ultimate Canucks search guys). Last season, we did remotes from the concourse at the open practice and will be lounging with them in a suite for a pre-season game next week.

Co-Crazy Canuck, Miss 604 has a beefy post up with the deets – New Canucks FanZone Celebrates Bloggers, Podcasters so i’ll just point you to the Crazy Canucks on the Canucks “fan zone” and slap up some self-referential screenshots of myself and old-timey dave‘s hat for posterity.

meet the montage
photoshopped 5 of us, JJ isn’t really that HUGE! ps nice hat head dave

fan frenzy
“I heartily endorse this giant card of mystery,” Dave Olson


mini profile of the crazies
you got to click a disclaimer to see the website – it’s that dangerous

Crazy Canucks podcast featured by the Canucks

After years of kajolling and kiniving, the Crazy Canucks podcast – which i brew up with a rag-tag group of ace bloggers and podcasters Radio John, Miss 604, Alanah, J.J. – are getting some love from the Canucks thanks to the Anton Sledgehammer Creative (the Ultimate Canucks search guys). Last season, we did remotes from the concourse at the open practice and will be lounging with them in a suite for a pre-season game next week.

Co-Crazy Canuck, Miss 604 has a beefy post up with the deets – New Canucks FanZone Celebrates Bloggers, Podcasters so i’ll just point you to the Crazy Canucks on the Canucks “fan zone” and slap up some self-referential screenshots of myself and old-timey dave‘s hat for posterity.

meet the montage
photoshopped 5 of us, JJ isn’t really that HUGE! ps nice hat head dave

fan frenzy
“I heartily endorse this giant card of mystery,” Dave Olson


mini profile of the crazies
you got to click a disclaimer to see the website – it’s that dangerous