Feeling grateful for a few very possibly-accidentally-well-timed kind words which reminded me that my personal archeology and creative arts n crafts projects are well, notable endeavours to others beyond me.
Fck Stats, Make Connection #fsma “5x fans can’t be wrong”
(original snap by R. Scales at a record fair at Croatian Cultural Centre i think… maybe 2008, maybe 2010, maybe not)
The article ran as a full page on the Entertainment section and you can explore two versions online in both the Technology and Entertainment sections. The print edition includes a screenshot of the Behind the Scenes vidcast show with Shaun and Eric, while the online version features a video with Director of Fan Communities Dave Olson giving a tour of MovieSet.com (including Mega Shark vs. Giant Octopus).
The article kicks off by asking: Care to wander onto the set of a movie shoot, chat with the actors, see the inside story on the stunts?
Well, do you?
{snip}
The article quotes the erstwhile leader of the “social media renegades,” Dave Olson, who relates the focus on fan participation as the key to traffic growth and enthusiasm for the site, using our recent Death Warrior campaign as an example (links/snippets added):
“It empowers fans to go out and evangelize and start the conversation,” said Olson, who became director of fan communities for Movieset in January, after successful stints at a number of Vancouver digital companies including Raincity Studios where he curated an award-winning blog and helped launch Phones for Fearless, a campaign to support eastside artists and residents.
“The movie business has been slow to come to this style of marketing,” said Olson. “It is bubbling up from the grass roots.”
Movieset.com is a boon for indie films and it’s attracting attention from larger studios.
For small very specialized films, such as Death Warrior, a mixed martial arts film that included livestream video among its offerings for fans, Movieset allowed it to find a core audience that shared a passion for the action film.
“We found out where fans of that genre hang out, we communicated with them in their language and we invited them to take part,” said Olson. “We even gave away the bloody sweatshirt that Georges St-Pierre was killed in to a fan at the end of it.”
Finally, Ms. Shaw’s article outlines some of the other tactics we’ve used to bring movie fans behind the scenes and a call to action for movie makers of all kinds ~ from indies to majors ~ to hop aboard the MovieSet cluetrain:
While it still goes against the grain to loosen their grip on content, traditional studios are stepping aboard.
“Studios one by one are starting to realize there is some value here,” said Olson. “They see it is a conversation that is going on and it will go on without them.
“They are saying ‘we should start to participate whether we want to or not.’”
Indeed, there are now excellent examples which demonstrate the power of MovieSet’s two-headed monster. Cast and Crew members are employing our tools to streamline their daily workflow, they deliver content directly to their movies page including still photos, videos, news, or blog posts.
Once uploaded, the rich content gives the social media conversationalists an opportunity to reach out to an engaged community of fans interested in the film. Fans then become active contributors by following, supporting and commenting throughout each phase of production. And so on, and so on …
Read the full article: Online and on the set [archived link] by Gillian Shaw (@gillianshaw on Twitter) in the Vancouver Sun, June 9, 2009 –
After spieling at NXNE 2012 in Toronto with “Social Media in Revolutions and Disasters, I shared some stories and thoughts about social media – specifically for bands and their fans – in a series created by Intel.
A couple days ago I re-introduced you to Dave Olson who will be speaking, today I’d like to re-introduce you to another one of the speakers, Rebecca Bollwitt, who should need no introduction.
Otherwise known as @Miss604, she’s been on Twitter since early 2007 and I would be VERY surprised if you’re not familiar with her because not only does she have almost twice as many Twitter followers as the mayor but she’s also been running her fantasticMiss604.com blog since 2004. She also runs a WordPress development/new media consulting firm called sixty4media, was recently listed as one of the most influential women in social media in all of Canada and she also recently co-authored the book Blogging to Drive Business. In short: she has a lot to teach you this weekend, so you should go to this!
Saturday March 26th, 2011
Tom Lee Music Hall – 929 Granville St (3rd floor)
1pm – 4pm
Everyone’s online – but are you taking advantage of all the opportunities it provides? Find out how to best utilize the internet to market and promote your music, coming up with out-of-the-box ideas and buzz for your band. Featuring artists and marketing professionals who have seen direct results through online promotions!
After years of kajolling and kiniving, the Crazy Canucks podcast – which i brew up with a rag-tag group of ace bloggers and podcastersRadio John, Miss 604, Alanah, J.J. – are getting some love from the Canucks thanks to the Anton Sledgehammer Creative (the Ultimate Canucks search guys). Last season, we did remotes from the concourse at the open practice and will be lounging with them in a suite for a pre-season game next week.
After years of kajolling and kiniving, the Crazy Canucks podcast – which i brew up with a rag-tag group of ace bloggers and podcastersRadio John, Miss 604, Alanah, J.J. – are getting some love from the Canucks thanks to the Anton Sledgehammer Creative (the Ultimate Canucks search guys). Last season, we did remotes from the concourse at the open practice and will be lounging with them in a suite for a pre-season game next week.