Tag Archives: hootsuite

Any project or talk associated with HootSuite work

Become a HootSuite Ninja via The Next Web

The Next Web

by

The web-based Twitter client HootSuite has been getting a lot of attention lately. I think the new iOS apps are pretty smokin’, but the web app is really the hub of HootSuite. I’ve been an on-and-off HootSuite user since the early beta days. Lately I’ve been back to using HootSuite as my primary tool most of the time, but I’ve always had this sneaking suspicion that I wasn’t tapping into all the power and features that HootSuite had to offer. Yeah, I was right.

Last week I sat down with Dave Olson, Dir of Community at HootSuite, to a little HootSuite schooling. Some HootSuite Ninja tips if you will. Dave showed me some awesome tricks and I had the Flip camera and Camtasia at the ready to record the lesson.

Here are the tips we talked about:

  • Searching with location so you only get the tweets close to you
  • Dragging and dropping into the message bar to start a tweet
  • Drag and drop to make and add to lists
  • Filtering columns by Klout score
  • Filtering columns with keywords
  • The presentation view (like this example for “Harry Potter

And now for the video…it’s about 20 mins, and I suggest you have HootSuite open in another tab or window so you can follow along:

Source: How To: 6 Easy Tips to Become a HootSuite Ninja

Interview with Dave Olson, Community Director of HootSuite via MikeShakin.com

Interview with Dave Olson, Community Director of HootSuite Media, Inc | MikeShakin.com

15th November 2010

Today’s guest at MikeShakin.com is Dave Olson, Community Director of HootSuite Media, Inc. Hootsuite is my favorite Twitter tool. I appreciate that Dave took time to answer my questions. I also appreciate help of Mike Abasov, Marketing Ambassador, HootSuite Media Inc., to organize this interview.

Interview with Dave Olson, Community Director of HootSuite Media, Inc

Thanks for talking with us, Dave. Let’s start with what Hootsuite is. In a world of Twitter clients, what does the new and improved Hootsuite offer that is different or better than any of the competing tools available?

HootSuite is designed for social media managers and agencies who need to manage multiple accounts collaboratively with teams. We also aim to make a tool which allows you to manage all aspects of a social media powered campaign in one dashboard. This means you can broadcast messages across networks, monitor conversations with searches, understand audience behaviour, analyze click stats and much more – all from one tool. In other words, it’s specifically designed for professionals using social media to power outreach efforts.

How long did it take to get Hootsuite from brainstorming to final product? What was the hardest part of work?

The product is never “final” per se, and it was only a few months from idea to first version. We iterate rapidly with new versions almost monthly and frequent releases of apps and platforms.

A few months after the first release, came HootSuite 2.0 which added the columns layout among other tools. This year, we’ve released team collaboration tools, a new HTML 5 version and too many tools (including influence measuring, Google Analytics integration and customer insights) to list. We’ve also started on a crowd-sourced translation project to add more languages. So we’re never done, and the hardest part is wanting to go faster, faster, faster…

How did your team go about determining what new features were needed for the next version of Hootsuite?

When deciding and the new features for future updates, we look at feedback ideas submitted by users at feedback.hootsuite.com, as well as usage patterns by existing users. We also spend a lot of time talking to agencies and businesses using HootSuite to hear what they want next but always keep focused on adding features which make sense for campaigns success.

One thing that drew me to Hootsuite was it’s clean interface and intuitive usability. Can you share a bit about your design, usability, and testing process for the next version of Hootsuite?

Our creative director takes the lead on the layout and design and tries to “make it make sense” to everyone. We extensively test and experiment in-house – acting as our own focus group -and adjust rapidly when needed whether to fix layout browser bugs or rearrange things which people are having a hard time finding. For example: Moving all the menus under the “Owl” button in HootSuite 5 was a big change which confused some customers at first, but in the end, this choice was powerful as it made customer support easier, the interface cleaner and gave another compelling brand impression.

What do you think of the current market for Twitter applications?

As more and more companies start to realize the power of Twitter and other social networks for marketing, they need the right tools to manage them. And while official Twitter web is changing and becoming more complex, it doesn’t target this kind of audience.

Additionally with programs like Promoted Tweets and Trends, Twitter is working with 3rd party tools to provide a revenue share and closer technical cooperation.

There are certainly many choices for Twitter tools, but we think it’s important to think beyond Twitter and consider other networks where desirable audiences hang out – this includes building for established networks (i.e. Facebook, Linkedin), adding regional specific networks (i.e. Mixi in Japan), and different platforms (HootSuite is now free on 5 mobile platforms).

Dave, thank you so much for giving us an insight into Hootsuite!

Source: Interview with Dave Olson, Community Director of HootSuite Media, Inc | MikeShakin.com

Article: Rupert’s online reader purge, election-night innovation, and ideas at ONA10 » Nieman Journalism Lab

Source: This Week in Review: Rupert’s online reader purge, election-night innovation, and ideas at ONA10 » Nieman Journalism Lab

Community Roundtable Podcast @TheCR ~ Building Communities of Community Managers

In May, 2010, i was a guest on Community Roundtable Podcast with Jim Storer and Doug Haslam and shared many tactics used to build HootSuite through my role as a marketing/community guy. Here it is for the record and archive:

You can download the Community Roundtable Podcast with Dave Olson or listen onboard:

Blurb: 

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.

Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Podcast highlights include:
  • How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
  • Turning metrics into meaning by realizing the personalities behind the community members
  • Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
  • Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at http://www.uncleweed.com/)
  • An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
  • Adding value, context and storytelling vs simply “attracting a crowd”

Community Building On The Poor Boat – Naked Marketers podcast, 2010

naked marketers indeed
might i suggest this artwork for a forthcoming Naked Marketers episode cover ;-).

After debuting with a guest recording for the Naked Marketers direct from the Social Media Clubhouse Party bus at SXSW with John Biehler, I joined 2 of the hosts – Pete Wright and Dane Christensen – of this straight shooting marketing conversation podcast a few weeks later.

Give a listen to: Naked Marketers ep 5, On the Poor Boat

After a roadshow for my day job to Seattle, Austin and Toronto, we had plenty to talk about community building plus practical anecdotes demonstrating about the importance of content, creativity, inclusivity and sincerity in your social media powered outreach efforts.

Also laughed with co-host Dane Christensen about some college day community building projects including the Long Hair’s Club at at community college in Utah and his efforts to fenegle a travel scholarship to Northern Voice conference. Go Listen!

Note: While i share remarks about my day-job, my opinions are my own and should not be confused with official company information.

Episode Blurb:

Ep 06: On the Poor Boat

{snip} Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.

More Naked Marketers Subscribe in iTunes

5 Questions… with Dave Olson of Hootsuite.com @daveohoots

Created on March 29, 2010

Same bus, different stop – Trading Kits for Railtown

“The key to a perfect ending is knowing when to roll the credits” Drive By Truckers #

geared for traveling
Keep it light enough to travel

My ukulele-playing pal in Guam would always begin his humourous anecdotes on the boat with “so there i was … ” In this case, my story begins thusly, “so there i was, recording a podcast along the banks of Rice Lake, reflecting on the past year and figuring out my next move – i walked home and then the craziest thing happened in the form of an email from Mexico.”  (here’s the podcast: Festive Greetings to Ice Fishermen – Choogle On #82).

Of all the things i mentioned in the podcast, the note of “staying at one job for the year” struck me as funny. Yup, here we were a year ago New Year, New Gig ~ Moving closer to Self-Actualization in Kitsilano with the media chiming in and high-fives around. And, like a diligent dude, I gave er a full-on effort and left with a list of checked off accomplishment longer than i woulda predicted.

But, in short, i knew i was under-utilizing my passions and wanted to be a little part of something a little more in tune with my love of helping artists and entrepreneurs learn how to grow audience and share their work. In many ways, i’ve moved around dot-coms seeking something as mighty and fun as my first big internety success in Olympia WA ~ Yup, best is working hard with respected friends while providing a service which help all sorts of people fulfil the ambitions – like selling tools to the miners rather than ice to Inuit.

Changing Movies

smart cut bench

Without unneeded details, the ensuing weeks were a whirlwind of giving notice to my gig in Kits, finishing up several big projects, hopping the train to the secret village, paying respects to departed brewer Dick Young and Pe Ell ringleader Lee Roy, interviewing rock n roll younglings Numbskulz and surviving a bus ride back up.

Then i added a maraschino cherry to my professional sundae by publishing the Social Promotion for Movies guide (go ahead and download) and presented to a group of producers (slides) before turning in my laptop and walking out onto the Granville St. evening ~ aflutter with festive bunting.

The next morning, I hopped on the same bus as usual but hopped off a different stop to begin spreading the gospel of the owl as Community Wrangler for HootSuite – a social media dashboard + professional twitter tool which I’ve used since early release and evangelized far and wide to interns, friends and clients.

Kitsilano Flashbacks

I will miss lunchtime walks in Kits and taking a seat in the community gardens along the track – i also worked with a sterling cast of characters at various times in a transitory environment. But I won’t miss trying to change an industry which is resistant (and even hostile) to the web as a communication, distribution and promotion medium.

vancouver skyline

A few highlights for your perusal:

Showing up

I introduced myself to the world at the new gig and laid out my big ideas with: HootSuite adds Owls – I’m DaveO, Community Wrangler and the kind accolades via Twitter, FB, comments and every other channel was truly mighty and a real treat to be honest. {thanks to each of you}

I’d kept the news quiet and tipped off Rob Lewis at TechVibes broke the “news” {thanks} in Dave Olson joins HootSuite as Community Director:

One week after announcing that they raised $1.9 Million from VCs and Angels, HootSuite is putting that money to work and have hired Dave Olson as their new Community Director.

Olson will be responsible for overseeing marketing, outreach, and support for HootSute and already has a number of educational and aspirational campaigns planned to evangelize the social media dashboard to content makers.

Olson was an early user of the initial Bright Kit tool and has actively used HootSuite for promoting his own projects – so this appears to be a perfect fit on both sides.

Up in until very recently, Olson was with Vancouver startup MovieSet – he wrapped up his duties there just last night after presenting a white paper called Social Promotion for Movies to the Canadian Film and TV Producers BC branch.

Olson made some noteworthy improvements at MovieSet during his time there and will no doubt continue overachieving in 2010 with HootSuite.