Tag Archives: hootsuite

Any project or talk associated with HootSuite work

SXSW: HootSuite organically mobilizes around the globe via Ottawa Citizen/Postmedia

At SxSW 2012, i presented a core conversation called “Crowd Sourcing Community Projects, the Tom Sawyer Way“.

Afterwards i shared more opinions and anecdotes to various media outlets including this video treat by Dean Broughton. Click through to view and/or read the article below.

dave at SXSW for Van Sun

Vancouver’s HootSuite are the darlings of SXSW, again. If it’s not the HootSuite Owl commanding crowds, it’s the massive HootBus and t-shirt-canon-firing CEO Ryan Holmes attracting attention. The social media dashboard is on an explosive growth curve and has now been adapted into 14 different languages.

When Facebook and Twitter went down at the start of the Arab Spring in Egypt last year, HootSuite was the only outlet able to provide a conduit for the people during the first 36 hours. It was a pretty powerful day for the director of marketing Dave Olson, who witnessed 7,000 per cent spike in users overnight.

He outlined how HootSuite has organically mobilized around the globe during his well-received SXSW session “Crowd Sourcing Community Projects Around the Globe Like Tom Sawyer.”

Source: SXSW: HootSuite organically mobilizes around the globe

Crowd Sourcing Projects like Tom Sawyer at SxSWi 2012 (full round-up)

25 SxSWi panels that journalists won’t want to miss via Poynter

25 South by Southwest Interactive panels that journalists won’t want to miss – Poynter

By Mallary Jean Tenore • February 28, 2012

Crowdsourcing community projects like Tom Sawyer

Dave Olson, vice president of community at HootSuite, will share tips on how to tap into the audience for help with stories. He’ll talk about the importance of setting boundaries; understanding types of contributors and what makes them want to contribute; thwarting confusion and conflicts; and avoiding “cat herding.” He’ll also offer crowdsourcing examples that involve helping victims in disaster zones and organizing citizen reporting at the Olympic Games. || Related reading: 5 ways to get people to contribute good content for your site