Tag Archives: movieset

work from movie set gig

Social Promotion For Movies – Presentation

Notes for Promoting Movies Online

Participation

Activities

  • Building the story
  • Inviting to engage

Tip: Really social media like hosting a party without the cleanup. To play a good host, you should provide a comfortable environment, interesting topics to discuss and make sure

Benefits

Conversations
Evangelists
Identified audience

A note about Google-juice

Results

Festivals, distributors
Buzz – bring your own audience

Planning

Like any successful endeavor, your promotional campaign will be more enjoyable to execute with more success with some planning.

Start with analyzing objectives – each project varies somewhat, but, in general your production promotional campaign is designed to:

  1. Create awareness with potential audience to build excitement about the film
  2. Generate interest from festivals and distributors by engaging audience
  3. Create archive of documentary material to tell the film’s back-story

Producing Promo Content

Tip: Look for shooting days with lots of action and visual interest, i.e.: choose stunt scenes, action sequences, or lots of extras rather than dialog-heavy scenes

Tip: Purchase a couple of FlipHD camera (less than $200) for casual video blogging by cast/crew – let them have fun with it

Outreach

Once the videos, photo, articles and news are live, it’s time to let people know and invite them to engage.

For starters:

  1. Twitter updates – Set up an account to provide micro-updates to captures your brand name and “back channel” info
  2. Build links – Add links to your MovieSet Sitelet from IMDB, Wikipedia, studio page, Facebook page etc.
  3. Submit socially – Contribute interesting articles or videos to Digg, Stumble Upon, Delicious for the public to review, rate, share

Here are a few more tactics:

  1. Invite friends to become “Fans” of the movie – and comment – on Sitelet
  2. Comment on blog posts discussing the movie
  3. Create video blogs answering fan questions
  4. Provide ways for audience to promote to friends
  5. Set up a Facebook page – Note: MovieSet integrates seamlessly with FB

Optimizing Content

Stills – Standard promotional stills are good but also candid behind-the-scenes shots of cast and crew at work and conceptual art are fantastic

Tip: Be sure to take the time to label with images with a specific title and a detailed description – this is nice to people and great for search engines

Video – Both casual, unedited video blogs and/or more polished featurettes are both highly desired for movie fans & archival use – find unusual stories and unlikely characters

Tip: Set up a space on set where cast/crew can sit down for a comfortable 5 minute conversation when they have time between shots – find unusual stories and unlikely characters.

Blog – Think of the blog as a production journal or scrapbook – blog articles use text narrative to
provide story context to stills and videos

Tips:

  • Break it up – Use block quotes for long quotations  and subheadings to organize long stories
  • Specific headlines – Write descriptive titles including people’s name – a spicy adjective helps too
  • Tags, you’re it – Include names of actors, including misspelling, plus film jargon like actor, director, adventure, love scene – whatever is applicable.

Links – Point fans to other resources about your movie like IMDB, Wikipedia, studio, production company, distributors, cast personal blogs … it’s up to you

Tip: Acknowledge bloggers who promote your movie with a link back from links or in a blog post – build enthusiasm to evangelize

Resources

Notes for Cinema Enthusiasts blog – Miscellania about using social media to promote movies and culture

IndieAGoGo – Raise money and find collaborators

Without a Box – Submit to festivals

MovieSet.com – Free promotional Sitelet (like indie, optimized EPK storage)

Toolbox

  • Twitter
  • Facebook
  • MySpace
  • YouTube
  • Flickr
  • IMDB
  • Wikipedia
  • Google Alerts
  • Tubemogul

Glossary

  • Google Juice
  • Web 2.0
  • Social media
  • Social networking
  • SEO/SEM
  • Blogs, Vlogs, Podcasts
  • Web apps
  • RSS
  • Blogs
  • Video-blogs
  • Podcasts

MovieSet traffic on the up and up – Techvibes Blog

MovieSet traffic on the up and up – Techvibes Blog

MovieSet traffic on the up and up – Techvibes Blog

MovieSet traffic on the up and up – Techvibes Blog

Vancouver’s Uncleweed Dave Olson left Raincity Studios in early January to join Vancouver movie maker and fan website MovieSet. Earlier today he tweeted about the month-over-month growth if MovieSet.com – “Not too shabby for a poet”.

Vancouver Sun’s Gillian Shaw Talks Movieset.com with Dave Olson


Interview with Dave Olson of Movieset.com

New Year, New Gig ~ Moving closer to Self-Actualization in Kitsilano, 2009

Field with drying rice in Gonda
Field with drying rice in Gonda village, Nagano, Japan by Uncleweed

Moving jobs across English Bay

While i keep hearing that staying with one company results in a “career” with more vacations, raises and professional reputation, i’ve never worried much about my resume but rather try to focus on personal results and most importantly, moving closer to self-actualization.

With this in mind, effective immediately, I’ve moved on from Raincity Studios and joined Movieset.com to help jumpstart their mission of connecting moviefans with moviemakers from the office in Kitsilano.

Thanks for snacks and smarts

I’ll truly miss each of my Raincity Studios comrades – we went through some massive projects together under tight timelines, and curious circumstances. To each of you, sincerely thank you.

Each one of the Raincity Studios crew at times soothed my mental health, weary soul, and achey body in this rather treacherous year. Your kind words, wise counsel, sweet snack, or a coffee break (with the magical Dane at Workspaces’ absurdly perfect beverages) will never be forgotten. I am smarter for working with each of you and happier knowing each of you. To get to work each day with your best pals is something everyone should get to do.

Truly thanks to each of Robert, Kris, Mark, Erik, Francis, Roland, Richard, Audrey, Hubert, Steve, Smith, Katherine, and especially Mariska, plus Niall, Nicky, Boris, Djun, Corinn, Ansleigh, and colleagues in China and South Africa.

I’ll still be around working on the Olympic Indie/Alt/Social media centre plan and stopping by to goof around and trying to distract you from your important work. I am very proud with the work accomplished at RCS including winning the Best of 604’s best company blog award, writing most all marketing copy and messaging for Bryght.com and RaincityStudios.com, producing long form blog essays about net neutrality, copyright reform, and heaps of events, and using social web to inform social justice concerns as evidenced in my finals projects – the Phones for Fearless City campaign and a forthcoming Drupal case study about Homeless Nation.

Sampling Vancouver’s finest

ferg

Since moving to my now beloved North Vancouver in Oct. 2005, I’ve assisted a handful of Vancouver’s finest companies in raising their profile, refining messaging, effectuating social media campaigns and magnifying internal culture. At Elastic Path, happyfrog.ca, 3rd Whale and Raincity Studios, I’ve learned much about ecommerce, eco-entrepreneurship, and web community building while riffing with diverse teams to create remarkable projects.

At Movieset.com, I’ll help filmmakers reach out to filmfans using social media tools. As a movie enthusiast and a filmmaker (Hempenroad, 1997), i think i can bring a lot to the table. And I’ll have a chance to work closely with Michael Fergusson who i first met when i interviewed him for a Raincity Radio podcast (thanks Megan Cole). He showed up wearing a vintage Vancouver Millionaires sweater and talked about poetry so I knew we had something in common.

Digital Samurai for hire

On the go with Nordic skiisMaybe it’s my love of Kurosawa films like the Seven Samurai and/or my feeling of being the reincarnation of writer/explorer Lafcadio Hearn (who lived in Shimane, Japan in the early days of modern western cultural exchange 1870-1910-ish), or sailor/diplomat William Adams (who was the first Brit to make it there in early 1600s and became an advisor to shogun Tokugawa Ieyasu), but sometimes i feel like a digital samurai. No not a stealthy fighter, but a hired hand, loyal until i move on to another fortress to defend, quest to fulfill, or princess to save (or is that Donkey Kong?).

Like the earnest Samurai who left money matters to the merchant class (another story for another time), I’m not in it for just the money and I have a sense of intrepid loyalty which drives my daily life … and I deftly handle a big sword (or laptop in this case).

Changing my bus route (again)

So, again I’ve changed my Translink bus route – this time from Upper Lynn Valley to Kitsilano – which will provide even more time to think about the neighbourhoods in the Vancouver gray.

So, a year later, I am in Michaels’ office. I am wearing slippers, there are several dogs wandering about, a green screen room down the hall, and a nice lady just brought me coffee. Anyone who knows me realizes i thrive on change and new input from words, scenes and smells – so there you go, another life remix.

Don’t worry, i am still here and available for beverages and conversation. See me at Wordcamp Whistler, Northern Voice among other funtimes.

##

change my route to think about the neighbourhoods

March 30, 2007

i change my route
from time to time
to think about
the neighbourhoods

switched Cambie 15
for Main Number 3
or Fraser if i don’t mind
cutting across Kingsway

skirted schoolgirls Xavier-bound
headphones, sweaters
in rows

downtown exchanges
spake in broken halts
sometime gleaming
often rain
occasionally sleet, hail or ice