Tag Archives: news

Vancouver Sun article about fan-centric MovieSet culture in action

Dave Olson, Director of Fan Communities

Note: Cross posted from: Vancouver Sun Article helps spread the fan-centric MovieSet Vision

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Gillian Shaw of the Vancouver Sun newspaper shared the MovieSet story with her readers in an article called “Online and on the set” on June 9, 2009.

The article ran as a full page on the Entertainment section and you can explore two versions online in both the Technology and Entertainment sections. The print edition includes a screenshot of the Behind the Scenes vidcast show with Shaun and Eric, while the online version features a video with Director of Fan Communities Dave Olson giving a tour of MovieSet.com (including Mega Shark vs. Giant Octopus).

The article kicks off by asking: Care to wander onto the set of a movie shoot, chat with the actors, see the inside story on the stunts?

Well, do you?

This kind of set access has been the goal of MovieSet CEO Colleen Nystedt since 2005 and she continues to educate and push her industry forward with the belief that there is a universal interest in how movies are made and that the action on-set is something fans care about. MovieSet seeks to satisfy that hunger by delivering value to both the film industry, with the suite of production tools, and to all passionate movie fans, by providing exclusive access to great content.

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The article quotes the erstwhile leader of the “social media renegades,” Dave Olson, who relates the focus on fan participation as the key to traffic growth and enthusiasm for the site, using our recent Death Warrior campaign as an example (links added):

For small very specialized films, such as Death Warrior, a mixed martial arts film that included livestream video among its offerings for fans, Movieset allowed it to find a core audience that shared a passion for the action film.

“We found out where fans of that genre hang out, we communicated with them in their language and we invited them to take part,” said Olson. “We even gave away the bloody sweatshirt that Georges St-Pierre was killed in to a fan at the end of it.”

Finally, Ms. Shaw’s article outlines some of the other tactics we’ve used to bring movie fans behind the scenes and a call to action for movie makers of all kinds ~ from indies to majors ~ to hop aboard the MovieSet cluetrain:

“The site’s front page is refreshed daily and we’re outreaching to fans through Twitter, a Facebook trivia application and a behind-the-scenes vid cast,” said Olson.

While it still goes against the grain to loosen their grip on content, traditional studios are stepping aboard.

“Studios one by one are starting to realize there is some value here,” said Olson. “They see it is a conversation that is going on and it will go on without them.

“They are saying ‘we should start to participate whether we want to or not.’”

Dave Olson gives a tour of MovieSet.com

Indeed, there are now excellent examples which demonstrate the power of MovieSet’s two-headed monster. Cast and Crew members are employing our tools to streamline their daily workflow, they deliver content directly to their movies page including still photos, videos, news, or blog posts.

Once uploaded, the rich content gives the social media conversationalists an opportunity to reach out to an engaged community of fans interested in the film. Fans then become active contributors by following, supporting and commenting throughout each phase of production. And so on, and so on …

Read the full article: Online and on the set by Gillian Shaw (@gillianshaw on Twitter) in the Vancouver Sun, June 9, 2009 – please consider leaving a comment or sharing with your movie fan and filmmaker friends.

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Online and on the set Attached as .pdf

happyfrog moves on – Wrap-up of thanks and such

Cross-posted at: happyfrog Evolves from Small Amphibian to Mighty Mammal – Say hello to 3rd Whale

A busy year in the pond

Since launching happyfrog.ca just over a year ago, the small band of eco-minded renegades worked hard to help sustainability-focused businesses and organizations gain valuable exposure on the web, and in close conjunction with this effort, help green-minded consumers find these great biz’es and orgs.

Over this year, my colleagues and I attended all sorts of trade shows, conferences, meet-ups, presentations and camps to spread the message of sharing eco-smarts with your community. Indeed, we found great joy in seeing the positive impact we’ve made on green entrepreneurs and shoppers alike.

Evolution to a swimming mammal

Now, change is upon us. happyfrog has made friends with a pod of whales and announces happyfrog.ca has merged with 3rd Whale. This business merger means happyfrog.ca as we all know it will change significantly. Think of it as an evolution from a small amphibian to a giant mammal (and Darwin celebrates!).

The company will go forward as 3rd Whale with the aim of combining the happyfrog directory and social networking platform with 3rd Whale’s
mobile application (to be released for iPhone on in November, followed by Android and Blackberry versions) to markets down the West coast of North America, and to the world (and beyond! ;-).

Big Thanks

For happyfrog to grow as fast as it did was not easy but … we’ve had a constellation of collaborators helping build the vision.

Technical helpers:

Frog squadders

Thanks also go to all the business owners who came to our focus groups, purchased ads, claimed their listings, spoke on a podcast, and said “thanks for helping us succeed”!

Same for the groups who invited us to speak at events and share this small revolution including Globe’s EPIC SustainableLiving Expo who which whom we put on an epic (heh) social media experimentat Canada Place (creating tons of creative commons’ content to support growing businesses), Shared Vision magazine for having our back in print, and Deirdre Rowland for getting us in the news and on the tube.

And most especially … thanks to *you* for showing up, reading our thoughts, sharing your knowledge, posting reviews, giving us a link, using the widget, and making our collective environment a little greener, and a little more fun. It would be lonely around here if you weren’t here. Truly, Thank You.

More about 3rd Whale and happyfrog

happyfrog founder (and independent media veteran), Ron Williams points out, “We couldn’t hope for a better partner than 3rd Whale – besides being values aligned, the “whales” bring technical and business skills to the table which help reach a larger audience and make change on a truly global scale.”

So, what does this mean for you?

dave says thanks

You’ll see the site as you know it undergo a renovation and re-branding, you’ll see tens-of-thousands of new listings in new cities added (great for travelers too!), and you’ll see more tools coming out to help you share your eco-smarts with “pod mob” campaigns, mentoring programs, and reviews on-the-go with your smart phone.

Stay tuned for news about how your directory listings will change, blog posts will migrate and any changes to your account info – 3rd Whale will continue to respect both your privacy, and the time investment, you’ve put into happyfrog.ca.

I am truly grateful for your involvement in happyfrog.ca.

Your Greenly,

Dave Olson, Community Manager (emeritus)