Tag Archives: newspaper

Hootsuite’s Dave Olson on sparking the conversation via Newspapers Canada, Ink and Beyond

Via: Hootsuite’s Dave Olson on sparking the conversation – Newspapers Canada / Ink and Beyond

Social media has revolutionized the way audiences consume the news; changing not only the method of delivery, but the way that stories are shared and transformed in the process. On April 30, Dave Olson from Vancouver-based  HootSuite gave the final presentation of the INK+BEYOND conference, titled Sparking the Conversation: Creating a Social Media Plan.

Olson spoke about the history of the relatively young company and described how newspapers can, and should, incorporate social media into their online and mobile strategy.

In the new digital world, content creators can now analyze where audiences are coming from, what they are looking at and what they are responding to. “You can measure everything – slice and dice your channels and tune the timing and the delivery of your content,” said Olson.

From a business standpoint, social media dashboard services such as HootSuite help newspaper staff not only manage the delivery of content on a variety of social networks, but provide a number of features to help analyze and understand how audiences interact with content.

Some highlights include:

  • Integration of multiple accounts (Facebook, Twitter Foursquare) all on one platform
  • Customizable analytics and tools to track detailed readership statistics (interactions, demographics etc)
  • Determine the “clout” of certain users – algorithm that assigns an influence value to people allowing you to determine which users have authority
  • Custom search streams allow you to monitor mentions of your newspaper, competitors and key industry terms.
  • Drill down your searches with geo-location and filtering options

While anyone can go out and create raw content, traditional media contextualize all of the “stuff” with a built in credibility. “Education, practice and experience make journalists different than all of the other content makers,” according to Olson. However, it is important to remember that social media should never be used as a one-way delivery mechanism; it is always about creating a conversation between the newspaper and the audience.

Olson closed his presentation by reiterating that newspapers should integrate social media into their digital plan but must remain in control. “Technology is a tool, the tool will change – concentrate on what you want it to do, don’t become a slave to technology.”

Source: Hootsuite’s Dave Olson on sparking the conversation – Newspapers Canada

Canucks Outsider Media Scrapbook

Whilst tidying up all Canucks Outsider-related ephemera, I’ve rounded up a few oddments of media coverage and Fanzone related stuff for posterity. There are more out there so i’ll gather photos by my Crazy Canucks colleagues and stash ’em here as possible.

See also:

Canucks Outsider podcast episode art archive

Hockey NW and Canucks Outsider design archive

My grassroots Canucks media coverage began with the “Pig Express” my own publication from 1979 – this edition featured then-GM Jake Milford flying to Sweden to recruit players
Pig Express #2 P.1

At the SLC 2002 Olympics came my anecdotal CBC HNIC appearance with Don Cherry, Ron McLean and Joe Neiuwendyk’s brother Gilles – Don Cherry wore my furry hat (thanks to brother Anders) which was featured in his montage for a few seasons – i spoke with Ron and Don about my daily photo journal of 28 events in 13 days61-mclean-cherry-postgame2

Vancouver Courier’ Mark Hasiuk wrote up the Canucks Outsider podcast during the playoff run on 2007 with special emphasis on my support of the international fansVancouver Courier

Much more after the jump …

Continue reading Canucks Outsider Media Scrapbook