Tag Archives: presentation

CMTY Building: Dave and Connor Talk Tourism and Social Media

Dave, VP of Community at HootSuite and colleague Connor chat from the coffee shop on topics including: Tourism conference in El Paso, my first trip to Europe in 1993 and the role of the Internet in travel.

Hootsuite’s Dave Olson on sparking the conversation via Newspapers Canada, Ink and Beyond

Via: Hootsuite’s Dave Olson on sparking the conversation – Newspapers Canada / Ink and Beyond

Social media has revolutionized the way audiences consume the news; changing not only the method of delivery, but the way that stories are shared and transformed in the process. On April 30, Dave Olson from Vancouver-based  HootSuite gave the final presentation of the INK+BEYOND conference, titled Sparking the Conversation: Creating a Social Media Plan.

Olson spoke about the history of the relatively young company and described how newspapers can, and should, incorporate social media into their online and mobile strategy.

In the new digital world, content creators can now analyze where audiences are coming from, what they are looking at and what they are responding to. “You can measure everything – slice and dice your channels and tune the timing and the delivery of your content,” said Olson.

From a business standpoint, social media dashboard services such as HootSuite help newspaper staff not only manage the delivery of content on a variety of social networks, but provide a number of features to help analyze and understand how audiences interact with content.

Some highlights include:

  • Integration of multiple accounts (Facebook, Twitter Foursquare) all on one platform
  • Customizable analytics and tools to track detailed readership statistics (interactions, demographics etc)
  • Determine the “clout” of certain users – algorithm that assigns an influence value to people allowing you to determine which users have authority
  • Custom search streams allow you to monitor mentions of your newspaper, competitors and key industry terms.
  • Drill down your searches with geo-location and filtering options

While anyone can go out and create raw content, traditional media contextualize all of the “stuff” with a built in credibility. “Education, practice and experience make journalists different than all of the other content makers,” according to Olson. However, it is important to remember that social media should never be used as a one-way delivery mechanism; it is always about creating a conversation between the newspaper and the audience.

Olson closed his presentation by reiterating that newspapers should integrate social media into their digital plan but must remain in control. “Technology is a tool, the tool will change – concentrate on what you want it to do, don’t become a slave to technology.”

Source: Hootsuite’s Dave Olson on sparking the conversation – Newspapers Canada

Hootsuite: Hear the story at INK+BEYOND – News Media Canada

Note: Preview of a talk i gave at Ink + Beyond, an event for publishers of Canada’s daily newspaper, media outlets etc. Shared here in full for posterity.

Hootsuite: Hear the story at INK+BEYOND – Newspapers Canada

16 FEBRUARY 2011

When pro-democracy protests began in Egypt, the government moved to shut down social networking sites such as Facebook. But Hootsuite, a social media dashboard, was not blocked for another day, allowing the protesters to get their message out to the world. On April 30, Dave Olson, community marketing director at the Vancouver-based company, will present Sparking the Conversation: Creating a Social Media Plan at the INK+BEYOND conference in Vancouver, BC.

Olson will cover how to build community around your existing media, engage audiences in your news stories and amplify your ad campaigns. Using vivid case studies, he will indicate why you need to make social media planning part of your newspaper strategy. This 90-minute session is of interest to advertising and editorial departments as well as management.

Source: Hootsuite: Hear the story at INK+BEYOND – Newspapers Canada

Letters from Russia Recap – Northern Voice, 2009

Letters from Russia in action by Retrocactus on Flickr

Overview

Here’s everything to do with my presentation of Letters from Russia at Northern Voice 2009 – a volunteer run social media conference in year #5 and Canada’s biggest shindig of its ilk.

Letters from Russia page
Page from Letters from Russia book

I am in year 4 of presenting my mixed media messages to a diverse and enthused audience. Previous years included Fuck Stats, Make Art; 3 Ps of Podcasting; and Blogging your Passion. This year i also participated in a panel “Social Media and the Olympics: Then and Now” and moderated “Rock n’ Roll Photo” panel.

Video

“Dave Olson talks about the sources of inspiration, the creative process and publishing your work in this lively mixed-media presentation. Watch this and you’ll understand why Dave has been dubbed a “local cultural artifact”. From Northern Voice 2009. Note: Contains adult language.”

Shot, edited and posted by Bruce Sharpe, Singular Software, 25 Hour Day, etc..

Slides

Gist

“Whether blog article, photo, video, podcast – social media should tell a story. The best stories are retold and shared with others, and the very best stories create conversations which might live on for generations.

Letters from Russia by PeterOA on Flickr

How does a content creator elevate their work from craft to art? The same creative parameters apply whether the delivery method is digital or analog or both. When applied with vigour, the work elevates to something beyond an ephemeral musing.

Using a mixed-media project called “Letters from Russia” as a example, Dave will discuss practical tactics for harnessing inspiration, plotting the big picture, grinding out the “real work”, and finally creating a satisfying tangible artifact.

Dave will discuss the role of blogs, podcasts, reader interaction, RSS, and self-publishing with chapbooks and/or on-demand web services as efficient methods of sharing and distributing the project to an audience.”

Resources

  1. Build your own copy of Letters from Russia
  2. Presentation slides for Letters from Russia
  3. Presentation notes for Letters from Russia
  4. Flickr set of the Letters from Russia art – grab em hi-res for your remix
  5. Letters fromRussia with illustrations in .pdf – Print it, sew it, make you own
  6. Letters from Russia without illustrations in .pdf or plain text at the Mountain Highway writer’s notebook blog
  7. Spoken word literature podcast Postcards from Gravelly Beach Postcards from Gravellybeach blog or subscribe via iTunes: http://bit.ly/19Cbiz
  8. Audio from Letters from Russia on Santa Cruz Free Radio

 Reviews, Comments, etc.

John Lyotier from 5 Things I learned about Blogging, Twitter, Social Media, and Myself at Northern Voice 2009:

Dave Olsen (www.UncleWeed.com) – I attended this unconference session by accident sort of. I was chatting with some of the attendees after the conclusion of Chris Heuer’s “Death of Advertising” talk [ed. note: meh… ], and then in walked this odd looking chap: floral shirt, a tickle trunk, smokey-grey fedora, and a smile that said that he knew the next 30 minutes was going to be fun. I asked those next to me what this session was about. They said, “wait and see”, and I am glad I did. Dave gave one of the more enjoyable presentations (”Letters from Russia”) that I have seen in a long time. Summarize it? I don’t think I can, and even if I tried, it wouldn’t do it justice.

Miss 604’s live blog: Northern Voice 2009 Dave Olson Letters from Russia

Today he was talking about the process from idea to publication while sharing his personal journey surrounding his Letters from Russia series. I wasn’t live blogging his session as I wanted to pay attention and focus on his message, delivered as he stood before a packed while sporting a smoking jacket.

I did however jot down some of his quotes on Twitter and John Biehler snapped some photos so I’ll share those now. (added link to retrocactus uncleweed tag on flickr)

Raul live blogged some bits and pieces at: Dave Olson at Northern Voice 2009 on “Letters to Russia”

11:32
Dave ended up at this place (I can’t really liveblog with the richness that Dave speaks). So you got to remember – the best part of DaveO’s talks is just listening to him. He is superb.
11:34
DaveO is now reading – It doesn’t make sense for me to really liveblog because you won’t get Dave’s richness. Hopefully people will put up video.
11:41
If you have all the time in the world to do everything, what are you going to do, wake up every time in the morning, getting a lot of creative work done?

Spieling Letters from Russia at Northern Voice by Tim Bray
Spieling Letters from Russia at Northern Voice by Tim Bray

Mini Updates

macfarbt: @uncleweed thanks for the sharing and goodness @ northernvoice09. I want to find a way to mash up Letters From Russia with the Nepalese.

retrocactus: @uncleweed you should make that a pre-req for those attending your next talk: craft & bring your own version of Letters from Russia

madmannequin: Lunchtime at #northernvoice09 so far really enjoyed “death of advertising” & “letters from Russia” speakers. Looking forward to the rest!

michaelallison: Great session on the creative process with @uncleweed “Letters from Russia” …that’s presentation session. #northernvoice09

sprice: such a refreshing presentation by @uncleweed at #northernvoice09. letters from russia

jennmae: Watching @uncleweed‘s letters from Russia presentation IMO he’s the best speaker I’ve seen #northernvoice09 http://twitpic.com/1lbe9

stephen_rees: #northernvoice09 Dave Olson – Letters from Russia – laughing too hard to type

seray: Letters from Russia at #northernvoice09. Starting off in Belize, must be good, I want to go to both places!

kel_roberts: Dave Olson up next “letters from Russia”, always good presentations from Dave #northervoice09

theunabonger: Flickr feed shows me @uncleweed is sporting a fine Chapeau today at #northernvoice09 #nv09. Now to find pictures of @scales and rest of gang

retrocactus: @uncleweed holding court at #northernvoice09 http://www.flickr.com/photos/retrocactus/3295911074/

FierceKitty: @uncleweed I want to clone you and put you in my pocket. #northernvoice09

Miss604: @uncleweed said “What makes a work important is giving it an audience” #northernvoice09

formulaphoto: Love that uncleweed’s sessions are so consistently funny and inspiring – and refreshingly low-tech. #northernvoice09

sparklytosingle: @uncleweed‘s new GTD formula: 80% meditation, 10% execution, 10% inebriation #northernvoice09

Miss604: @uncleweed‘s session “If you snip the kite string will it soar higher? No it will tumble to the ground” #northernvoice09Miss604: @uncleweed says ideas need to ferment and brew like beer mmmm #northernvoice09

kateleg: @uncleweed is killing it at #northernvoice09 awesome story telling

FierceKitty: @uncleweed I want to marry your smoking jacket. #northernvoice09

FierceKitty: Swooning over the excellence of @uncleweed And @rainzine. I’m sucker for the analog. #northernvoice09

Miss604: @uncleweed said “I came across a ticket that was $420 to Belize. I was like ‘BUY’ … I wonder where Belize is?” #northernvoice09

inkbase: Full house for @uncleweed at @northernvoice09

GregEh: @owlex the only session advice I can give remotely is go to @uncleweed‘s talk #northernvoice09
moritherapy: really looking forward to @uncleweed‘s session here at #northernvoice09 – LOVE last year’s http://www.moritherapy.org/article/dave-olson-blogging-and-creativity/
Thanks – what’d i miss? Add in the comments SVP.

Northern Voice 2009, Miss 604 talks about Dave Olson’s Letters from Russia

Northern Voice 2009 Dave Olson Letters from Russia

3 Ps of Podcasting Prezo – Northern Voice: Round-up, artifacts, audio

Dave Olson rocking the podcast routineYup, been meaning to scribble something about Northern Voice but wanted to take the time to do it right, … since magical time expansion is unlikely, here it goes …

First off, massive thank yous to all the folks who rolled into my presentation: Three “P’s” of podcasting: Plan, Produce, Promote.

The Podcast Spot guys recorded and posted a podcast of the podcasting show but here is an alternate version recorded on my beloved M-Audio Microtrack and remixed by Bread the Producer.

Listen up! Three 3 Ps of Podcasting – Plan, Produce, Promote (and Party) – (.mp3, 59:00, 40MB)

T’was really a treat to have so many amigo y amiga grinning back at me plus cool that a lot of other “veteran” podcasters were along for the ride plus folks making podcast software, podcast networks, consulting about podcasts etc. While the inclinations are different for various casters the process for making shows is really the same.

I advocate taking the time to work on your presentation style and “embracing your internal dialouge” in order to deliver a compelling conversation on on cue in order to make concise and listenable shows. Planning the idea and then busting out the production with Macgyver skill using the vast array of kiss-a$$ software apps and thrifty hardware out there.

Uncleweed by Chris Heuer
photo by Chris Heuer

The visual aid of my schtick was a series of 75(?) pieces of 100% hemp cardstock (no trees harmed) – each painted with one or maybe two words each in black acyrlic. A few cards had lists or phrases written with oil pastels and even a couple of doodles to deliver the feeling.

I filled the time for 59 minutes from Planning to Producing to Promoting and Partying and tossed the cards in the air and to the floor as the routine rolled on. Yes certainly inspired by Bob Dylan’s Subterranean Homesick Blues. In the spirit of non-commercialism, i stayed away from personal or professional plugs or even listing all my fave podcasters (many makers in the audience even) so i didn’t leave anyone out.

I did specifically mention:

IODA Promonet

Inside Home Recording

Castblaster

Ubercaster

Flickr is resplendant with great pics of me in action from the increasing famous Megan Cole, Clubside Breakfast Time host Cosmo was taking shots (there with Blarney Nat and the irrepressible Dingo), photog-deluxe (and Vancouver fashion photographer) KK, the energetic Chris Heuer, international man of mad skillsRob Scales, gracious Miss 604 and podcaster-in-arms Radio Zoom John (both part of the Crazy Canucks), blogaholic Adrienna, Vancouver Duane, Mutually Inclusive PR and possibly more (flickr tag uncleweed) …

Dave O presentation at Northern Voice
photo Megan Cole

More giant funtimes in the auditorium with Podcast hotel and Splashcast Alex Williams, mediadude John Anthony Hartman, Bruce Sharpeaudio-guru and Levelator-maker, Jordan Telling Ten Friends, Shirley (of the North) Beyond Robson.

More shout outs to the Podcastspot guys who chronicled chronicled Northern Voice with podcasts galore and ahhh … a fellow from InsidePodcasting or something about podcasting (sorry, i wanted to chat with you further, but) and ya, Ian King from 24 Hours and my buddy the Moose

Also, thanks to Roland for steering the ship and trusting in me to get r’ dun. I was a late substitution and managed to cobble together my “Paper Point” moments before the gig but managed to keep the folks enjoying my edu-tainment, .. but don’t take my word for it, plenty of comments abounding, so, if you’ll indulge me in a moment of repose, i’ll post a round up below.

Dave Olson by Robert Scales
photo of me promoting Promonet by Robert Scales

Derek K. Miller‘s Fakeout was gonna be the official theme music but Roland racked up a different one (Clouds or Smoke IIRC) and though i stumbled my good vibes message a wee bit, the thought is what counts eh. DKM was following along via backchannel and mediacasting too adding in his humour and opinions. Gouranga & Nam Myoho Renge Kyo.

By not plugging my shows, folks had a reason to come up to chat and ask for my addys to check it out (yeah that was the plan). Since you good people wanna know, here’s the list – each show series is entirely unique and each are handcrafted with care and attention.

I note that, like younglings, each podcast series has a unique personality and i love each equally (sniff, sniff). However unlike children they are basically free and require no diapers nor nutritional sustenance (just occasional cables and doo-dads and frequent enthusiasm) to sustain.

{snipped}

Comment bonanza follows for posterity (pardon the self-indulgence):

Current Thinking from Brad GibsonNorthern Voice 2007 Take Aways

Dave Olson is a relentlessly cool podcaster and makes the rest of us look like dorks.

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Northern Voice 2007

Dave Olson, really great paper point presentation on podcasting.

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Tell Ten Friends’ My Northern Voice 2007 Roundup

Another great highlight for me was Dave Olsen’s “The 3 P’s of Podcasting,” as much for his presentation style as for the easy-to-absorb content. Using what was later jokingly referred to as an “underhead projecter,” he whizzed through 60 or 70 slides in a manner that was reminiscent of both Bob Dylan and a certain scene from the film Love Actually (one of Mrs. Behan’s favorites). I’ll have to find a video of Dave’s talk, as it has to be seen by all podcasters.

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Northern Voice at Beyond Robson | Vancouver Blog

But on Saturday I met Uncle Weed, aka Dave Olson — a local who semi-regularly puts out SEVEN podcasts!!!!!!! In a mile-a-minute, Dylanesque, low-tech performance of tossing out cards with short messages like “podcast”, “passion”, and “plan”, Uncle Weed made it seem easy. Like all it took to become a podcaster was some time, an idea, a computer, a little enthusiasm, and $20.

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Northern Voice – The Wrap Up

A photo session followed, lead by Kris Krug. In my opinion, he and Dave had the best presentations of the day. They were both laid back, had practical and useful tips, and told it like it is, plain and simple. Things don’t have to be complicated.

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Northern Voice 2007 – Best yet | Bryght

And the expected: Dave Olson, social media rockstar (his 3P’s of Podcasting session was superb; it was my favourite of the few I managed to squeeze in between organizing!),

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Almost like being there. Almost.

good job on the podcast session, by the way, DaveO!

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More Thoughts on Northern Voice

Dave Olson, Great simple use of meeting notes / props, ubercaster, garageband promonet. Expression Engine blogging tool.

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NV07: Overheard

Dave Olsen during his session on podcasting: “I’m bi-platform, and I’m man enough to admit it.”

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Northern Voice 2007 in a Nutshell

Then I moved on to Dave’s podcasting session. I have to admit that the Uncle Weed persona did put me off a bit. I guess I’m a stiff. So the subject matter of his podcasts doesn’t excite me, but the session did. Dave knows his shit. He cares about what he’s doing and it shows. So he had some great pointers and interesting presentation covering everything from getting a concept through recording and producing all the way up to promoting your podcast once you’ve got a few in the can. I only went in to the session with idle curiosity – but when he started in about how to vet an idea to see if it’s worth starting a podcast, I started to get inspired. I’ve done a couple podcasts, well they’re not episodic so some say that’s not a podcast … so I’ve recorded a couple audio file of me speaking which were syndicated in the RSS feed from my blog… But anyway, I’ve done a couple of those and I think I might like to do some more over a limited time, like a short series around a topic I like to talk about. One of the reasons I identified with Dave’s attitude was the focus on getting it out there. Get good audio quality but don’t go overboard buying equipment before you start recording. He recommended starting with a laptop if you already have one and showed the M-Audio device he uses (a Microtrack 24/96). It looks pretty sweet – two channels of audio and a CF slot. A far cry from the crap RCA puts out (which, by the way, doesn’t use any normal formats for files or connectivity).

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Northern Voice Puts Blogging in Focus

I also really enjoyed Dave Olson’s session on podcasting. His whimsical, and sometimes hysterical presentation was void of PowerPoint and instead, supported by single word cue cards ala Bob Dylan. Podcasting is something I’m becoming more fascinated with and how it can be integrated into brand marketing and communication activities.