Tag Archives: spiels

Creative Social Publicity and Promotion – SFU, 2016

sfu-class

From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.

Download Creative Social Publicity and Promotion – SFU (1:56, 80MB, .mp3)

More: Roundup of artifacts from Creative Social Publicity and Promotion at SFU

Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria

keynote on a boat

On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.

A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.

Come Aboard for: Keynote Aboard a Boat with Dave Olson and Greg Gunn  (.mp3, 51:42, 75MB)

Note: Audio extracted from iPhone video shot by Jose Albis – thanks!

Continue reading Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria

Sharing “Oft-Forgotten Vancouver Stories” at Northern Voice 2013

Dave at Northern Voice 2009 by Megan Mallen
Dave at Northern Voice 2009 by Megan Mallen

I’m speaking at noted, long-time personal expression/blogging conference: Northern Voice, this time held at Museum of Vancouver. I’m bringing an old-timey suitcase and possible costume changes.

Details and tickets are at northernvoice.ca but basics are: June 14-15 (my gig is last on Saturday, 15th 3:30-4:30) at Museum of Vancouver (same building as the Planetarium with the crazy metal crab out front).

Blurb: Vancouver, The Untold Stories 

The core of personal expression is in the stories we create. Indeed, we humans are defined by the stories we tell and the people we tell them to. No matter what form your stories take – digital or analog – they come alive when shared with an audience.

By exploring an oft-forgotten and eclectic variety of Vancouver stories, Northern Voice veteran (this is his 10th talk) Dave Olson @uncleweed, will send you on personal quests to discover new heroes, sort out conundrums, and collaborate with other storymakers to and remix artifacts from our local life. Along the way, you’ll explore forms your mixed media stories might take, and ways to share with audiences you’ve yet to meet.

Start your journey by finding inspiration and interestingness in the  history of our own Vancouver, perhaps: forgotten breweries and legendary blues venues, wealthy recluse at the Bayshore, intrepid punk rock photographer, bohemian group of seven painters, storytellers past and future, true heavyweight champ in an unmarked grave, a dead Hollywood star and his grisly autopsy, stoner comedians’ first meeting, Jimi/Janis/Jerry, summer of love shakedown #nofun, Sammy Sr. at the Cave, Jello at the York, everyone at the Buddha,  and a host of our distant forebears and peers.

Your speaker Dave grew up in Guildford > Whalley > Newton and now lives in Lynn Valley and works in Mt. Pleasant – while he’s spent time in 29+ other countries – he takes distinct interest in getting lost in neighbourhoods seeking craft ales, chill gardens and curious tales. You may have caught him sharing at Pecha Kucha, SXSW, TedX or local community clubs.

History:

For the record, my previous talks were:

  1. Blogging your Passion (with Rachel Ashe, Andre Charland and …)
  2. Three Ps of Podcasting (intro’ed by Roland Tanglao)
  3. Crazy Canucks panel (with John and Rebecca Bollwitt, JJ Guerrero, Alanah McGinley)
  4. Fuck Stats, Make Art (dedicated to Derek K Miller)
  5. Story of a Story (Letters from Russia)
  6. Rock n Roll Photo (with Kris Krug and Bev Davies)
  7. Citizen Journalism and Vancouver 2010 Olympics (with Robert Scales, Andy Miah, Kris Krug, Debbie Lander)
  8. Japan photo project (with John Biehler’s photo camp)
  9. Finding your Voice with Storymaking (delivered via video due to hospitalization)
  10. Vancouver: The Untold Stories (with you, i hope)

My blurb follows, perhaps we’ll see ya there? Oh, a load of my pals are spieling too.

 

Navigating New Territory | Connect Your Meetings (Dave Olson at SoMeT)

Navigating New Territory | Connect Your Meetings (Dave Olson at SoMeT)

Kicking off SXSW 2013 with the HootBus

At SXSW 2013, i previewed a few highlights including the HootBus and swag and events planned for the festival. Video made by Brett Hodge and Chris Kelly in one take.

“Things I Learned While Hitchhiking” from Pecha Kucha Night, Whistler

You may know, I’ve participated in “Pecha Kucha  20×20” speaking series several times in Vancouver, including in April of 2010 – Apparently Pecha Kucha is pronounced anyway you choose, April of 2011 – Stories from Japan ~ Inspiration in 20 seconds at Pecha Kucha Vancouver – and an all-star edition in February of 2012 – Vancouver Cultural Anecdotes for Pecha Kucha All-Star Vancouver, Leap Day 2012.

I also had the thrill of heading up the road to Pecha Kucha Whistler in April of 2012. Check out this just-released version of my talk and slideshow where I show 20 slides for 20 seconds each and share my views on art, being a creator, and sharing with an audience:

Dave O at Pecha Kucha Whistler

Here’s the intro excerpt for my presentation:

Writer Dave Olson speaks about his personal experiences, explaining his view on art, and how to be a successful creator. He shares his opinions on how to develop and maintain a personal vision, and examines the space where vision and audience intersect.

If my prezo brought you any inspiration at all feel free to give it an applause or share it with your social networks.

A special thanks to Aki Kaltenbach for making it all happen. Read Aki’s blogpost – Six things I’ve learned from Pechakucha night  – to find out more about what Pecha Kucha events are all about.

And to see who else who spoke at the Whistler event, read the Whistler Is Awesome blogpost.

HootUp Bonanza! A video tribute to 100 HootUps in 2012

My squad at HootSuite wrangles all sorts of campaigns to inspire users to join and participate in our culture. User-organized HootUps are a big part of this community building. With over 100 HootUps in 2012 in 23 countries, we needed a wrap-up, roundup video. Voila, here it is:

Talking Social Tourism in El Paso at #SoMeT12 – Artifacts

I was recently asked to present at #SoMeT12 – a symposium about Social Media in the Tourism industry  – held in El Paso, Texas.

On November 8, 2012 a day after the US election, plenty of stories and hugs were passed around to the delegates representing many countries, regions, cities and so on. It was great to connect with everyone and talk tourism and social media, plus enjoy some Tex-Mex food and a wee splash of sunshine in a historic park.

SoMeT12 Portraits

Read on for some fun highlights of my visit:

Social Media Tourism Symposium Official Recap

Mikala Taylor wrote a detailed re-cap of my talk – here’s an excerpt to set the stage:

One of these kids was doing his own thing: and at SoMeT12 that kid was HootSuite’s VP of Community, Dave Olson. Dressed in a burgundy jacket and sporting impressive mutton chops, Olson woke the bleary crowd at 8:30am with an energetic talk about sparking conversations, and how to create a social media journey.“I’ve been to destinations”, he joked at the tourism crowd, before reminding everyone that travel really is just about “making friends and sharing stories.” “Five years from now,” he said, “the tools will be totally different…Social media is just a weird term of convenience. It’s just about listening.”

SoMeT12 Portraits

Click here for the full article, HootSuite’s Dave Olson: “Social Media is a weird term of convenience. It’s just about listening”

Slides

Here is the slide deck I used during my talk made up of both personal and professional anecdotes including my experiences hitchhiking around Europe, Japan and elsewhere:

Bonus: Check out more DaveO presentations

Photo Gallery 

With an audience of social media enthusiasts, no doubt the tweets and photos flowed on, catch a few below or more at Clemens Schuster’s Flickr Stream (who travelled all the way from Austria for the event):

Screen Shot 2013-01-22 at 4.19.24 PMPhoto courtesy of SoMeT12

Snapshots

I also took a few snaps while out on a walk around town plus a visit to the Hoppy Monk bar on the Mexican border, out for a few tasty meals, and glances at various pawn shops and parks.

Elvis at Dave's Pawn Shop in El Paso

Dave and Elvis in El Paso

Boxing Hall of Fame in El Paso

En Route to Airport in El Paso

See, my tiny old hard shell suitcase with stickers all over it. I don’t travel without it!

Here’s my suitcase and Owly.

Screen Shot 2013-01-29 at 3.53.25 PM

Photo courtesy of @vlpmeriposa

Check out Toque and Canoe’s feature, In the Suitcase with Dave Olson, for my packing secrets.

Visit my flickr set, El Paso Mission, for more photos.

A couple of highlights I enjoyed most were handing out some mad HootSwag and asking the social media savvy audience to tweet my mom (@manorbrooks) during my presentation.

More tweets & highlights at  HootClub’s #SoMeT12 Storify page

Audio Dispatch

After the conference, I had the pleasure of sitting down with Catherine Heeg (@catherineheeg) of Customized Management Solutions to talk about the #SoMeT12 conference and HootSuite’s new and exciting features (we caught up at the airport of all places, and were briefly interrupted by the PA system as you’ll hear in the interview). Read the interview recap at Catherine’s Customized Management Solutions Blog.

Catch my interview with Catherine Heeg here

Social Media Kung Fu ~ Dossier of Artifacts from BootUp Garage

I was recently tapped to get involved with the Bootup Garage – “a new space dedicated to startup founders and technology hackers.” Initially, they wanted me to get involved as a Mentor – but I thought, why not host a series of social marketing talks instead.

Dave Olson, Social Media Sensei

Social Marketing Kung Fu

Titled Social Marketing Kung Fu – the series went through four for belt levels.

White Belt: Marketing Tactics – January 26/2011

Startups need a great story and they need to understand their audience, so they can effectively reach, connect and learn from them.

Dave Olson is a master storyteller, Community Marketing Director for Hootsuite, and has been helping startups tell their stories on the Internet since 1996.  On January 26, Dave will kick off a series of social marketing talks at Bootup Garage to help startup founders learn the art of effectively creating, telling and spreading their story.

Check out this summary Bootup put together on the event – including notes. A few notes I’ve put together can be found on my Tumblr.

Yellow Belt: Listening Everywhere – March 30/2011

Dave Olson’s first SMKF talk at Bootup was jam packed with a bunch of practical nuggets to help founders get started including the importance of listening in building your social marketing strategy.

On March 30th, get ready to earn your social marketing yellow belt! Dave O is coming back to Bootup to explain just what it means to “listen everywhere” and show us how we can use social media dashboards to connect with customers, build communities, and keep our ears on the competition.

Session notes on Tumblr.

Purple Belt: Release Day – April 27/2011

On April 27, Dave O will be back at Bootup to follow up on his Yellow Belt, “Listening Everywhere” workshop and share the steps to a successful Launch including:

  • outreach to media
  • positioning and messaging
  • amplifying coverage and
  • building on the success for your product launch.

Bootup also put together this summary. Find more notes on my Tumblr.

Green Belt: Building a Posse – June 29/2011

This session tackled the subject of Building a Posse.

Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. In this seminar, Dave will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. Tips and tactics will include: understanding motivations, providing rewards, and organizing disappearing task teams while avoiding “cat herding” and conflicts.

Find my notes from the talk on my Tumblr.

A Little on the Bootup Garage

From the Bootup website:

The Bootup Garage is a new space dedicated to startup founders and technology hackers. Our goal is to create a space for startup founders to come together and work in an open and supportive environment, encouraging collaboration and networking that will improve and accelerate the development of new technology companies in British Columbia.

This isn’t just a workspace – it’s a club dedicated to helping founders accelerate their work.  In addition to providing a space to talk and hack, we’re rounding up all of the mentors and investors we’ve worked with over the past two years, and convinced them to each hold regular office hours in the Garage, during which you can tap into their experience and networks to improve your project and accelerate your work.  Check out the schedule of mentor office hours, and if you’re a Garage Member, you can schedule a chat with any of them.

Reactions

Mike Edwards, SMKF Attendee, on the White Belt session:

Dave O’s talk was great. I have already implemented some of the strategies with my companies. Dave O is a wealth of information – entertaining with great practical application…..I can feel a book coming…

Janis Behan, Bootup Community Advocate, on the Purple Belt session:

Dave is always a joy to listen to – I’ve seen him speak at a few different conferences – so I was eager to hear what he had to say in session number three: Social Marketing Kung Fu, Purple Belt – Release Day. His talks are always full of interesting tidbits and useful information, and this one was definitely no different.

Social Media in Disasters and Revolutions ~ NXNE 2012 Spiel Artifacts

Overview: At NXNE 2012, Dave Olson discussed the democratization of communication and how civic/cultural changes are amplified despite attempts to thwart dissent. Practical examples of people spontaneously using these tools in emergency and disaster relief situations were highlighted, as well as the historical forebears of these methods.

Blurb: 

NXNE Disasters and Revolutions

From rallying citizens in Egypt and advocating for civil rights in Saudi Arabia and Libya, to natural disaster management in Japan and the USA, social media tools and tactics are used for critical endeavours beyond business marketing and personal expression. However, tools like Twitter and Facebook are often brushed off as non-essential or entertaining playthings by media and society despite the proven ability to spread critical messages rapidly.

We’ll discuss the democratization of communication and how civic/cultural changes are sparked and amplified despite attempts to thwart dissent. Plus, share practical situations where the tools were used spontaneously by citizens in disaster zones, as well as in emergency management and relief agencies in crisis mitigation strategies. Finally, by delving into historical examples, we’ll seek social media’s true fore-bearers for democratized, civic messaging.

Slides

Remarks

From Canada.com: HootSuite’s house of 100 owls

As a social media platform, Hootsuite has a front row-seat to the news of the world. When a natural disaster or social revolution takes place, users flood the service…other times, political unrest has presented Hootsuite with a sort of business Sophie’s Choice…“We need to be able to play both sides,” Olson says. “We have Occupy Wall Street using us on one side and major banks and organizations using us on the other.