From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.
On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.
A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.
Blurb: HootSuite is a Vancouver, Canadian and international success story, Dave Olson, VP of Community at HootSuite joins us to chat about the service, how it fits into the online world, and how people can and should engage.
The show was/is Live – Wednesdays at 6:00pm PST CISL650AM In Vancouver + Streaming & On Demand + follow him on @dottotech.
How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
Turning metrics into meaning by realizing the personalities behind the community members
Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at http://www.uncleweed.com/)
An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
Adding value, context and storytelling vs simply “attracting a crowd”
The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Appeared on Just Talking Podcast with Chris to discuss Hootsuite, community building, marketing and social media globally.
As the blurb says:
“This week I’m joined by Dave Olson, VP of Community for Hootsuite. You can expect conversation about Hootsuite’s origins, Dave’s evolving role at Hootsuite, social media best practices, Hootsuite’s international expansion and owl obsessions.”
I spoke with “Everyone Funding Start-ups” podcast, a project of GrowVC – a global marketplace for equity funding – about grassroots strategies for entrepreneurs, including how to build a community of customers and supporters, plus many adaptable “cheap and cheerful” tactics and tools used for building Hootsuite community internationally.
This week’s episode of the Grow VC Everyone Funding Startups podcast features Dave Olson (@daveohoots), VP of Community at HootSuite – the leading social media dashboard for managing social networks. Dave discusses best practices for entrepreneurs looking to create, engage and leverage their community of users and supporters. As VP of Community at a company that provides users with tools to better manage their own communities, Dave is ideally positioned to provide listeners with actionable advice in this critical area of enterprise development.
Dave also discusses HootSuite’s tremendous international growth and the advantages and challenges associated with the creation of a global community. As is often the case with HootSuite, the company turned to its community of users to to assist with these inherent challenges.
Jason Lloyd came by the Hootsuite office to interview me for CiTR’s Tweets and Tunes, his show that examines the relationship between independent musicians and social media.
Being an active participant and enthusiast of music scenes, i had many topics to riff on, including DIY promo work at HootSuite, the Tracks on Tracks project, and the impact social media has on independent music.
Social media is creating an opportunity for musicians to connect with their audience like never before, allowing everyone to be part of a conversation. The changing dynamics between artist and fan are explored, along with lots of advice and tips for musicians and their social media endeavours.
The show ends with a discussion of the Vancouver music scene, including, bands, venues, and how things have changed and evolved over the years.
Leading up to the 1 year anniversary of the Vancouver 2010 Olympics, I appeared in a short segment on a Vancouver radio station News 1130 for an Olympic flashback series to examine the legacies + discussed social media as a whole and covering the Games.
Blurb: I discussed social media as a whole and covering the Games through the True North Media House project – plus the impending With Glowing Hearts movie premiere. In the short clip, I included brief anecdotes about reliving the fun, documenting and storytelling, and how social media can provide depth and breadth to provide more attention to more stories beyond the “official” IOC/VANOC story.
Some of my pals rallied up WordCamp Vancouver recently and i was among many other pals as a speaker. Like last year’s WordCamp Whistler “Greeks to Geeks – Are you Worthy?” (video), I took the closing slot to tell my artsy/history stories after they all had a hectic day of technical learning.
By exploring technological innovations from tubed oil paints and graphite pencils to telegraphs and mountain bikes, Dave will explain how scientific innovation spurs the creative process and how to balance the cranial hemispheres to foster the seemingly opposed disciplines of both building a publishing platform and producing compelling content using WordPress.
Stories and examples will draw from Van Gogh, HD Thoreau, Word Perfect, telegrams, Gnomedex, mountain bikes and the channeled scablands in eastern Washington.
I notice that some of my social media friends in Vancouver have put together an excellent day tomorrow called WordCamp (a day about WordPress). There are sessions on using WordPress as a CMS, being curious for a living, SEO tips, and the inimitable Dave Olsen presenting “Art and Technology Are Old Pals.”1
Locals still talk about Dave’s über-inspiring “Fuck Stats. Make Art” presentation at Northern Voice a couple of years ago for which he received a lengthy standing ovation. [↩]
Note: Alas, video no longer available, leaving placeholder in case can be re-found