Category Archives: Community Feasthouse

variety of lectures, presentation, riffs and media appearances about social web tech, community building, entrepreneurial start-ups, grassroots marketing and culture

Start-up Storytime at Giftbit

daveostorytime
Dave tells stories from the suitcase at Giftbit – art’d up by a lovely employee who’s name escapes me at this moment

In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.

In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.

Bring your own sushi for: Start-up Storytime at Giftbit Lunch and Learn (192k mp3, 1:23:13, 119MB)

Topics: 

  • Living on the isle of Guam and Dave’s first experience with the internet.
  • Startups and working for Hootsuite
  • Localization & competitive edge
  • Startup advice: Mouse & magnifier metaphor (Amplify brand, build assets, learn customer vocabulary)
  • Tips on creating a media kit
  • Working with the media
  • International markets
  • The power of the inexpensive video
  • One hug at a time
  • How to deal with crisis
  • Customer Stories
  • Different solutions for different audiences (Japan uses cash,
  • Indonesia smart phone user density)
  • Events not sucking
  • SXSW and swag
  • Fuck stats make art
  • Be your own user
  • Fostering a strong company culture
  • Thanks for sushi

Notes:

A staff member recorded the talk, edited out some bits and glued it together, plus created this wonderful graphic art piece of me in action.

I am no longer an employee of Hootsuite and this talk was done as “me” not as “me from Hootsuite” and does not reflect official company point-of-view etc. Govern yourself accordingly.

I am on advisory board of Giftbit and own some shares. Was also compensated with sushi for the talk.

Also: yes, there are “cuss words”, several.

PS Some of the clips exist on Giftbit’s Soundcloud channel, specifically:

Of yeah, Giftbit is:

Giftbit is reimagining digital gift cards.

Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.

As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.

Creative Social Publicity and Promotion preso – SFU, 2016

sfu-class

From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.

Head to class for: Creative Social Publicity and Promotion at SFU (1:56:08, 84MB, .mp3)

More: Roundup of artifacts from Creative Social Publicity and Promotion at SFU

Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria

keynote on a boat

On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.

A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.

Come Aboard for: Keynote Aboard a Boat with Dave Olson and Greg Gunn  (.mp3, 51:42, 75MB)

Note: Audio extracted from iPhone video shot by Jose Albis – thanks!

Continue reading Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria

Making Great Swag – soliloquy on a trail, part 3

Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012
Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012 (photo by ?)

Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:

Rules:

  • Light enough to travel
  • Photo-op-able
  • Sizes suck
  • Quality goods
  • Metaphorically yours
  • Will it fly?
  • Thrifty for lots
  • If you’ve seen it before, don’t do it

Examples:

  • Scarves (muted design, subtlely design, useful in chill too)
  • Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
  • Beer coozies (low cost, party-friendly, connect to home)
  • Passports (independence, handy for notes, interactive)
  • Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
  • Temp tattoo (inspired by Sailor Jerry rather than just a logo)
  • Masks (remixed from users, great for events, provides interactive activity)
  • Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)

Other Considerations: 

  • Design for your audience and crew
  • Workshirts with patches + bandanas
  • Swag-box exchange and unboxing
  • Budget guidelines
  • Making best t-shirts

Breaking rules:

  • Lighters and pint glasses with etched logo (renegade “hippie” culture)
  • Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)

Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver

Listen to: Making Great Swag – soliloquy on a trail, part 3 (23:37, 192k mp3, 37MB)

 

Continuing the Conversation After the Talk – soliloquy on a trail, part 2

Dave performs "Corwd Sourcing Community Projects like Tom Sawyer" at SxSW 2012
Dave performs “Corwd Sourcing Community Projects like Tom Sawyer” at SxSW 2012 (photo by ?)

Public speaking is often/usually undertaken for a purpose beyond simply giving a talk. Indeed, starting and continuing a conversation is important for gigs relating to business endeavours, civic causes, art projects. After capturing attention and sharing ideas, documenting the reactions, questions, and reviews, as well as following-up in a meaningful manner, give a speech a life beyond the lectern.

Along a trailside stream, Dave shares practical tactics – both off-line networking and on-line curation – for doing so learned from diverse gigs for myriad purposes. Unedited and spontaneous, transcription also available. 

Unedited and spontaneous, transcription also available. Recorded April 2013.

Listen to: Continuing the Conversation After the Talk – soliloquy on a trail, part 2 (21MB, 192k mp3, 11:44)

NOTE: Storify (sadly and neglectfully) pulled the plug on the service in May 2018, the noble company Wakelet now offer similar / same functions.

More: Transcribed version of “Continuing the Conversation After the Talk {DRAFT coming eventually}

(How to be a) Public Speaking Bad Ass – soliloquy on a trail, part 1

Dave Olson "Fuck Stats Make Art" - SXSW 2009
Dave Olson “Fuck Stats Make Art” – SXSW 2009 (photo by Kris Krug via Flickr)

Sharing stories to groups – whether for business, civics, or art – requires a certain amount of performance art in order to effectively educate, entertain and inspire.

Along a trail, Dave shares a stream of consciousness spiel with tips and tactics. learned from dozens of gigs at all sorts of audiences. Including: slides are not the talk; don’t depend on tech; have a uniform; give tweet-able snacks; don’t re-introduce yourself; go “Donahue”; plus, riffs about finding flow, establishing momentum, starting in situ, finally knowing your audience and treating with intelligence.

Unedited and spontaneous, transcription also available. Recorded April 2013.

Listen to: (How to be a) Public Speaking Bad Ass – a soliloquy on a trail, part 1 (22:35, 33MB, 192k mp3)

More: Transcribed version of “(How to be a) Public Speaking Bad Ass  {DRAFT}”

Steve Dotto’s @DottoTech Podcast ~ Apps, International and more

I was a guest on venerable Canadian tech journo Steve Dotto’s show DottoTechDOTTO TECH 84 – HOOTSUITE, ROAMING AND UPGRADING (note link dead).

We chatted about international growth, apps in the directory, community building and new apps – my part starts at approx 19:20. #enjoy and thanks Steve, let’s do it again.

Listen to: DOTTO TECH 84 – HOOTSUITE, ROAMING AND UPGRADING (note: archived link, no longer available at original source, preserved for posterity)

Blurb: HootSuite is a Vancouver, Canadian and international success story, Dave Olson, VP of Community at HootSuite joins us to chat about the service, how it fits into the online world, and how people can and should engage.The show was/is Live – Wednesdays at 6:00pm PST CISL650AM In Vancouver + Streaming & On Demand + follow him on @dottotech.

Music, Apps, International, Elections – Tonya Hall Radio, 2012

I was a guest on The Tonya Hall Radio Show, which airs in Colorado every weekday, to discuss the HootSuite story as per the tagline “Embracing the power of Social Media.”

Specifically, we chatted about  unique views on the US 2012 election, international growth, new apps and music.

Vote for: Dave Olson on Tonya Hall – Music, Apps, International, Elections – Tonya Hall Radio (52:00, 25MB, .mp3)

Note: cross-posted here for posterity and archiving

About Hootsuite – Just Talking Podcast, 2012

Appeared on Just Talking Podcast with Chris to discuss Hootsuite, community building, marketing and social media globally.

As the blurb says:

“This week I’m joined by Dave Olson, VP of Community for Hootsuite. You can expect conversation about Hootsuite’s origins, Dave’s evolving role at Hootsuite, social media best practices, Hootsuite’s international expansion and owl obsessions. You can also expect expertly crafted segues, but I won’t spoil who had the best transition from one topic to another. Enjoy..”

Listen onboard or download direct:  About Hootsuite with Dave Olson on Just Talking podcast (59:50, 36MB)

Community Building Begins With Listening – GrowVC, Everyone Funding Startups, 2012

I spoke with “Everyone Funding Start-ups” podcast, a project of GrowVC – a global marketplace for equity funding – about grassroots strategies for entrepreneurs, including how to build a community of customers and supporters, plus many adaptable “cheap and cheerful” tactics and tools used for building Hootsuite community internationally.

And/or download: Community Building Begins With Listening – GrowVC, Everyone Funding Startups, 2012 (31:43, 46MB)

Blurb:

This week’s episode of the Grow VC Everyone Funding Startups podcast features Dave Olson (@daveohoots), VP of Community at HootSuite – the leading social media dashboard for managing social networks. Dave discusses best practices for entrepreneurs looking to create, engage and leverage their community of users and supporters. As VP of Community at a company that provides users with tools to better manage their own communities, Dave is ideally positioned to provide listeners with actionable advice in this critical area of enterprise development.

Dave also discusses HootSuite’s tremendous international growth and the advantages and challenges associated with the creation of a global community. As is often the case with HootSuite, the company turned to its community of users to to assist with these inherent challenges.