— Ariane Colenbrander (@Vancouverscape) June 15, 2013
Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.
This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.
3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:
* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics
* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories
* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes
Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video
Preamble: I shared stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.
Details: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Note: this transcription was performed by Jimmy M. in Kenya with best efforts. Any feedback + errors or omissions are welcome. Also, i do not work for Hootsuite as of Sept 2017 and views are not the company’s etc.
Welcome to conversations with Community Managers, a podcast series with actual Community Managers from a variety of Industries. On this podcast, we peel back the hype and get into ‘how to’ discussions that uncover community and social media management best practices. Conversations with Community Managers is a co-production of Voce Communications and the Community Roundtable.
Doug Haslam: This is Doug Haslam from Voce Communications.
Jim Storer: And Jim Storer from the Community Roundtable.
Doug: And with us is Dave Olson, the Marketing Director for Hootsuite joining us from Vancouver…North Vancouver I guess, right?
Dave: Well the office is in right here in downtown Vancouver but I live up in the hills of North Vancouver right on the side of the mountain so I get to sort of descend from the upper reaches into the city each day.
Doug: About your title, so Marketing Director which is pretty traditional and old school but you say you like to call yourself Community Wrangler. Can you explain what that means?
Dave: Oh really underneath what I do at marketing and it really includes everything from the messaging and the PR and the public relations, media relations as well as support, all those things tie back into telling our story and building a community culture around all that. So I prefer Community Wrangler just because it sounds a little less corporate but really things like support is the new marketing and community building is the new marketing. So a lot of the things that traditionally would be done by a marketing director, I do them clearly differently, to say the least. Continue reading Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription
Like everything, not shockingly, the Jack Kerouac “on the road” sc/roll exhibition in Kobe (what would’ve been the sc/roll’s first time in Asia), and my related storymaking workshop “We are the stories we create“ are cancelled.
Good news is: I have a handy inky “cancelled” stamp to make the poster an accurate souvenir.
Best regards to Professor Matt Theado and his colleagues at the University and museum for all the work that went into this project and also hat tip to the keeper of the artifact, the wonderfully named, Mr. Jim Canary, who would’ve been subject to a two week quarantine amongst other challenges of going forward with this event.
Not a lot of fun but we could’ve delivered him rice balls a few times a day and left them at the door :).
Hopefully, there will be an availability in the future for Mr. Canary and the scroll to make the trip. I had big ideas for my workshop, but not really things that are shareable by video as meant to be hands-on.
The time will come, the time will come.￼
Patience and time are our allies.￼ I’ll keep sharing the goods from Jack Kerouac and contemporaries in the meanwhile.
Jack Kerouac is/was a mixed-media story maker. Sure mostly noted for novels or poems but also made sketches/drawing, imaginary baseball games, diary, notebooks and indeed paintings. Evidence follows.
Also friendly reminder Jack’s noted artifact – the whole dang sc/roll of On the Road comes to Kobe Japan from end of April ~ end of May and i am helping kick off the bonanza with a special mixed media storymaking workshop on April 29 1400-1600. Will involve scissors, glue and me and you + envelopes and suitcases of mystery and usual assorted hats
The legendary sc/roll of “On the Road“ which sparked so many people hitchhiking, train hopping, disappearing on ships — opening their mind, exploring new cultures and traditions and sparking so much counter-culture… from beats, pranksters, hippies, punks, to diy independent everything and freethinking anyone, yes that one / ‘Tis lionized in many songs, remixes, movies, chapbooks, fanzines – the thumbprints are everywhere.
And now you can add to the legend￼ by showing up as this (valuable in every sense) artifact is coming to Asia for the first time ever. Specifically, Kobe Japan￼ from April 25 – May 31 at BB Plaza Museum of Art.
Plus, your old pal (me!) is helping kick things off with a special hands-on, hand-made, do-it-ourselves, story-making workshop on April 29.￼ All ages welcome, just bring a curious mind and be ready to use some scissors and glue and instant camera and typewriters and have some laughs and learning.￼ Continue reading Hit the road with Kerouac – from ￼New York to Kobe (or something like that￼)
Fck Stats, Make Art at SxSW, March 13, 2009 was a big day for me speaking to a load of my pals and smart/interesting folks at the big crazy con-fab. Where i really dialed in my schtick with the old-timey suitcase fulla treats and “paper point” collages to direct the story.
That night, saw Black Angels rock Psychedelic fest, had a sip of whiskey and a lil puff o something with them afterwards. Met the marvellous queen of Austin Kim Eitze, rode in a magic pedi-cab and rode that good vibe through days of hi-jinks leading to the next few years of rocking so many speakings gigs including TedX, Pecha Kucha x4, Northern Voice, Assoc of Alt Newspapers, and a return to SxSW for “Crowd Sourcing Projects like Tom Sawyer“.
Anyhow, always more to say but came here to share a roundup of the Fck Stats Make Art gig with a buncha snaps, tweets, blogs and whatnot. I have a great hat from David White and a best shirt ever and of course a smoking jacket and pipe cause im not a savage.