Preamble: I shared stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.
Details: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Note: this transcription was performed by Jimmy M. in Kenya with best efforts. Any feedback + errors or omissions are welcome. Also, i do not work for Hootsuite as of Sept 2017 and views are not the company’s etc.
Welcome to conversations with Community Managers, a podcast series with actual Community Managers from a variety of Industries. On this podcast, we peel back the hype and get into ‘how to’ discussions that uncover community and social media management best practices. Conversations with Community Managers is a co-production of Voce Communications and the Community Roundtable.
Doug Haslam: This is Doug Haslam from Voce Communications.
Jim Storer: And Jim Storer from the Community Roundtable.
Doug: And with us is Dave Olson, the Marketing Director for Hootsuite joining us from Vancouver…North Vancouver I guess, right?
Dave: Well the office is in right here in downtown Vancouver but I live up in the hills of North Vancouver right on the side of the mountain so I get to sort of descend from the upper reaches into the city each day.
Doug: About your title, so Marketing Director which is pretty traditional and old school but you say you like to call yourself Community Wrangler. Can you explain what that means?
Dave: Oh really underneath what I do at marketing and it really includes everything from the messaging and the PR and the public relations, media relations as well as support, all those things tie back into telling our story and building a community culture around all that. So I prefer Community Wrangler just because it sounds a little less corporate but really things like support is the new marketing and community building is the new marketing. So a lot of the things that traditionally would be done by a marketing director, I do them clearly differently, to say the least. Continue reading Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription
My pal and co-conspirator Cameron Uganec spoke at a marketing conference in Squamish BC and used my riff about Fck Stats, Make Art as an example/inspiration/anecdote for the assembled masses who seemed to enjoy the sentiment. Artifacts follow:
There’s room for art (and we’re not talking about art-by-committee) in marketing. There’s opportunity to surprise and delight in marketing. We’ve got to take that risk! @uncleweed @DaveOstories @CameronU @CIMConference #CIMC2018 pic.twitter.com/cCFMG5wR1v
— Andy Au (@andy_au) April 6, 2018
— DaveO, Storymaker (@DaveOstories) April 6, 2018
— Dave uncleweed Olson (@uncleweed) April 6, 2018
“Don’t miss this “Fireside Chat” with Dave Olson, an experienced public presenter who informs and entertains with a unique style including numerous visual aids, analog artifacts and interactive activities.
Dave’s presentations always inspire fresh thinking by evoking the spirit of historical luminaries remixed with anecdotes from 17+ years in web tech and travel to 30 countries.
This time around, he’ll riff on topics about future-proofing, disappearing content, the importance of archiving, media research, and documenting and publishing artifacts with an eye towards forever. Along the way will be anecdotes about Radiouserland, Samuel Peyps, Clayoquot blockades, and exploration of other forms of what we now call “social media.”
Collage “paper point” slides, including back sides containing my notes, and a few comments/annotations/quotes captured by the audience, [note: additional roundup of Internet Has a Short Memory available] ergo:
What follows is a roundup of media, reactions, comments and so on from my talk “Internet Has a Short Memory” at Social Media Camp, Victoria, BC, Canada, May 2016. Scroll the embedded curation device for all coverage.
From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.
Head to class for: Creative Social Publicity and Promotion at SFU (1:56:08, 84MB, .mp3)
More: Roundup of artifacts from Creative Social Publicity and Promotion at SFU
On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.
A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.
Come Aboard for: Keynote Aboard a Boat with Dave Olson and Greg Gunn (.mp3, 51:42, 75MB)
Note: Audio extracted from iPhone video shot by Jose Albis – thanks!