Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.
This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.
3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:
* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics
* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories
* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes
Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video
Fck Stats, Make Art at SxSW, March 13, 2009 was a big day for me speaking to a load of my pals and smart/interesting folks at the big crazy con-fab. Where i really dialed in my schtick with the old-timey suitcase fulla treats and “paper point” collages to direct the story.
That night, saw Black Angels rock Psychedelic fest, had a sip of whiskey and a lil puff o something with them afterwards. Met the marvellous queen of Austin Kim Eitze, rode in a magic pedi-cab and rode that good vibe through days of hi-jinks leading to the next few years of rocking so many speakings gigs including TedX, Pecha Kucha x4, Northern Voice, Assoc of Alt Newspapers, and a return to SxSW for “Crowd Sourcing Projects like Tom Sawyer“.
Anyhow, always more to say but came here to share a roundup of the Fck Stats Make Art gig with a buncha snaps, tweets, blogs and whatnot. I have a great hat from David White and a best shirt ever and of course a smoking jacket and pipe cause im not a savage.
During SXSW Interactive Festival, Dave shares stories of analog arts and crafts, sparking creativity, using technology to tell stories and remaining interesting using examples from historical artists and his own experience.
Gte social for: Art and Tech are Old Pals at Social Media House SXSW 2011 (21MB, 15:35, 192k mp3)
Also available in “Art and Tech are Old Pals” at Social Media House SXSW 2011 video version.
Note: Thanks to Social Media Clubhouse for inviting/ filming.
More artifacts and coverage at: Crowd Sourcing like Tom Sawyer – Artifacts from my (Daveo) core conversation at SXSW 2012
Tom Sawyer famously talked his gang into paying him for the privilege of white-washing a fence white while he sat by and supervised.
In this talk, Dave Olson shared how companies can use their community to crowd source projects, by inspiring passionate users to participate in mutually beneficial projects.
In this storytelling-style talk, challenges, strategies, and successful examples were shared by Dave Olson at SXSW, March 10th 2012.
From Technical Bent: SXSW Quick Hits: Day 1 and 2
My favorite panel of the fest thus far…It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.
From Darrell Jursa: Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer
In Dave’s trademark fashion, he walked us through each story, using audience motivation and end benefit as pillars to ground us in the “why” audiences participated, and continue to participate in these efforts. He was able to talk about what we usually call “process” as a storyteller, imparting wisdom based on actual experience.
From Adam Leiter: Tom Sawyer Goes Social – HootSuite’s Crowdsourcing Insights
I keep coming back to the talk that Dave Olson from Hootsuite gave…we’ve followed a number of the rules that Dave Olson touted in his session: Thank people, make it fun for them, give them an incentive (not monetary), make it easy for them to participate.
— Darren Yada (@yads) 10 March 2012
Just after SXSW 2012, i sent a special message to my virtual pals who participate in the #USGuys persistent Twitter chat. I tell some stories from Austin and show them around the office and discuss a box of treats i sent to them as a funtime promo gift.
Published on Apr 23, 2014
“Tom Sawyer famously talked his gang into paying him for the privilege of painting a fence white while he sat by and supervised. In this talk, Dave Olson shared how companies can use their community to crowd source projects, bringing passionate users in to mutually benefit both your work and the community members. In this storytelling talk, Challenges, strategies, and successful examples were all shared.”
Artifacts from a talk by Dave Olson at SXSWi 2012 called “Crowd Sourcing Community Projects the Tom Sawyer way.
Crowd sourcing project examples include:
* True North Media House, a citizen media-making campaign during Vancouver Winter Olympics 2010
* Hootsuite international translation project, which made the popular social media tool available in over a dozen languages including Arabis and Polish
* Phones for Fearless campaign, a project which collection un/used camera phones to redistribute to poor/homeless residents of Vancouver’s DTES
Additionally, the artifacts, created from recycled board games and collage art, also explore motivations for participation.
More coverage of the SXSW talk at Social Artifact Roundup