Tag Archives: crowdsource

Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing  a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.

This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.

3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:

* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics 

* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories

* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes

Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Crowd-sourcing Projects Like Tom Sawyer SXSWi, 2012 (brief round-up)

More artifacts and coverage at: Crowd Sourcing like Tom Sawyer – Artifacts from my (Daveo) core conversation at SXSW 2012

Tom Sawyer famously talked his gang into paying him for the privilege of white-washing a fence white while he sat by and supervised.

In this talk, Dave Olson shared how companies can use their community to crowd source projects, by inspiring passionate users to participate in mutually beneficial projects.

In this storytelling-style talk, challenges, strategies, and successful examples were shared by Dave Olson at  SXSW, March 10th 2012.



From Technical Bent: SXSW Quick Hits: Day 1 and 2

My favorite panel of the fest thus far…It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.

From Darrell Jursa: Thoughts from SXSW: Crowdsourcing Lessons from Tom Sawyer

In Dave’s trademark fashion, he walked us through each story, using audience motivation and end benefit as pillars to ground us in the “why” audiences participated, and continue to participate in these efforts. He was able to talk about what we usually call “process” as a storyteller, imparting wisdom based on actual experience.

From Adam Leiter: Tom Sawyer Goes Social – HootSuite’s Crowdsourcing Insights

I keep coming back to the talk that Dave Olson from Hootsuite gave…we’ve followed a number of the rules that Dave Olson touted in his session: Thank people, make it fun for them, give them an incentive (not monetary), make it easy for them to participate.


Owly Images

Via bombaycowgirl Dave O speaks about Tom Sawyer at SXSW

bombaycowgirl Dave Olson is talking about “Tom Sawyering” at #sxsw#SXSawyer


Crowd Sourcing Projects like Tom Sawyer at SxSWi 2012 (full round-up)

From the West Ender about Phones for Fearless Campaign

NEWS: Technology for all

Posted By: Jackie Wong
12/31/2008 12:00 AM
From: http://www.westender.com/articles/entry/technology-for-all/
Re: Phones for Fearless campaign for Raincity Studios and Fearless City

A used cellphone or digital camera might linger in the dusty depths of a closet — or worse, in a landfill — for years. But now, local tech developers, community organizers and artists are breathing new life into used mobile devices with Vancouver’s Phones for Fearless campaign, a project that aims to gather used cellphones and digital cameras for redistribution in the Downtown Eastside, enabling neighbourhood residents to tell their stories with the technology and, ultimately, connect with family and jobs.

The campaign is organized by local web services agency Raincity Studios along with Fearless City, a non-profit organization that uses mobile technology to provide resources and cultural outreach to Downtown Eastside residents. The Phones for Fearless campaign has been operating since December 23, and is currently soliciting donations of used digital cameras, cellphones (preferably with video, camera, or wi-fi functions), chargers, and spare batteries. Donations can be dropped off at the Roundhouse Community Centre (181 Roundhouse Mews), Pathways (390 Main Street), or Raincity Studios (1 Alexander Street).

“A consistent problem we experience in the Downtown Eastside is being represented sensationally by outside media, fueling the notion of a helpless community,” says Irwin Oostindie, who coordinates the Fearless City mobile campaign. “Fearless City is a project to confront the digital divide in one of Canada’s poorest inner cities, while providing access and peer training to community generated media so that residents in our neighbourhood can control their own representation.”

Developers at Raincity Studios have been using Twitter, Flickr, and blogging platforms to spread the word of the Phones for Fearless campaign. “The thing that’s neat about using tools like Twitter, blogs, and Flickr is it opens us up to a much bigger audience,” says Dave Olson of Raincity Studios. “We’re getting responses from California and Ottawa. It really gives us an opportunity to amplify our message to a much wider area, and much more quickly.”

Once the phones are collected and inventoried by Raincity and Fearless City workers, they will be available to Downtown Eastside residents on an as-needed basis, enabling residents to engage with mobile technologies that might otherwise be unavailable to them due to financial barriers. “Many people can afford the occasional use of a device without being caught in an expensive data plan,” says Oostindie. “It’s about a ‘handset’-up, not a handout — giving people access to appropriate technology to be engaged citizens, not merely surviving below a glass ceiling of independence.”

KK with a handful

Kris Krug, a developer with Raincity Studios, holds up the first batch of used cellphones and other electronic devices donated to the Phones for Fearless campaign

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