Tag Archives: hootsuite

Any project or talk associated with HootSuite work

Memento: Reggie Watts and “Hootsuite Guys” / Tectoria, 2012

Memento: Reggie Watts and “Hootsuite Guys” / Tectoria, 2012

The early days of Hootsuite was a wild barrage of excitement and activities including a lot of semi-related speaking gigs which were on “my own time” but often relating to experience gained while doing start-up companies including this particular social media software project.

In this example, my co-conspirator and fellow vice president (me community, and him business development) Greg Gunn went back to Greg’s hometown of Victoria, BC (where i later lived for a bit) for a “Experience Tectoria” event which ran in tandem with the fantastic Rifflandia festival (for which we received VIP passes and a fancy hotel).

We did a Keynote on a Boat at Experience Tectoria (spiel with orcas and beers) – Roundup in the lovely harbour with “12 pieces of wisdom” learned from doing this and other start-ups. It was one of the funniest and most fun speaking gigs ever and, was interrupted as a pod of orca whales (seriously) was breaching off the side of the boat, so we could pause to see the grandeur.

There was abundant food and beer on offer during the talk, and at the end I was given a case of “bomber” bottles which, shockingly and only time ever, I had to decline as I had an opportunity to rush over to the music festival to catch my buddy Dan Mangan perform – at the time a rising star, now a solid presence, Juno-award winner and a start up founder himself.

As part of the programming, Reggie Watts also performed and had a chance to hang out with him for a “session” plus Wayne Coyne from The Flaming Lips came to check out the event (but sadly wasn’t at our talk – though i did say hello and later rocked out to his band’s stellar outdoor performance) – I also judged a start-up pitch panel, choosing a winner and went on to be at on their advisory board (Kiind / Giftbit).

Audio: Some years afterwards, some video clips surfaced, I extracted some audio, cleaned it up and released for educational use as Keynote Aboard a Boat.

PS Goes without saying neither Greg nor I are with Hootsuite anymore.

#daveo50 ~ 2012 / 50 years > days > photos

#daveo50 ~ 2012 / BC Driver License

Project: Upon turning 50 years old on August 16, 2020, Dave Olson (me, hello) is posting a photo (or maybe photos) a day / per year – starting with 1970 with intent of chronicling existence through various primary evidence sourced from studio portraits, class photos, ID / passport photos, or occasionally other “casual/group/random” shots when the above don’t exist in my archive (note: not “artificial intelligence,” really me, pulled from shoeboxes, journals, wallets and whatnot – diligently scanned and dated via glasses and haircuts, lightly annotated).

Continue reading #daveo50 ~ 2012 / 50 years > days > photos

Artifact: “Hoot 1980s Homecoming”, 2011 + 1988 Orem High evidence)

There was a period where I worked for certain owl-themed social media software company and, as part of building internal community  goodness, there were occasional festive parties/activities put on by various departments who were allotted at $300 budget and attempted to constantly one up each other with what they could pull off.

My beloved department (community) was paired with another and chose the theme of 1980s homecoming dance.

I played the role of principal, making various announcements and instigating various contests and hi-jinks including a poorly executed “king and queen” election which was thwarted by an incompetent accountant.

As usual, there’s more to say and more artifacts exists but this gem of an invite shall be your guide.

And yes, the theme was very familiar to me because indeed I attended these sorts of events in the 1980s right out of the pages of Napoleon Dynamite. Evidence follows:

Mark Swenson (back far left) and Dave Olson and various wonderful ladies at Orem High School (UT) graduation. Note: i was there as observer as i did not graduate with this class, rather with Alpine School District Adult High School

PS We made a video time capsule that night where folks could riff their memories or thoughts or well, who knows… but the time capsule is really legitimately lost to time. In fact in those days of the company, I also created old office tours, various messages and other community videos which have been scrubbed from the Internet. Maybe one day some things will surface again, probably not. 

Media: Leadership and Ideas (at Hoot) / Vancouver Sun, Jan. 8, 2011

Media: Leadership and Ideas (at Hoot) / Vancouver Sun, Jan. 8, 2011 by Jenny Lee

See also: Hitchhiking + Leadership for Student Leaders at UBC – Roundup

#daveo50 ~ 2011 / 50 years > days > photos

#daveo50 ~ 2011 / passport

Project: Upon turning 50 years old on August 16, 2020, Dave Olson (me, hello) is posting a photo (or maybe photos) a day / per year – starting with 1970 with intent of chronicling existence through various primary evidence sourced from studio portraits, class photos, ID / passport photos, or occasionally other “casual/group/random” shots when the above don’t exist in my archive (note: not “artificial intelligence,” really me, pulled from shoeboxes, journals, wallets and whatnot – diligently scanned and dated via glasses and haircuts, lightly annotated).

Continue reading #daveo50 ~ 2011 / 50 years > days > photos

#daveo50 / Personal Archeology Exhibit / Introduction

#daveo50 Personal Archeology Project / June 26 ~ Aug. 16 (business cards, Vancouver years)

Gist: #daveo50 Personal Archeology Exhibit

With 50th birthday impending and a son on the way (update, born June 23rd!) and the assemblage and reclamation from storage lockers of many life artifacts (plus coupled with parent’s recent passing which resulted in more items) AND the grace of a 150+ year old “kura” grain barn now studio/atelier, whilst in the bath i figured i would do a special exhibit of sorts.

Noting most years i do something creative around my birthday (ex: flying high board game collage, F Varley essay series, Uncle Weed book, Forgotten Vancouver stories video…) and since b-day is in the middle of dog days of splendid summer, usually slips by largely unnoticed. 

As such, the project is for my own amusement, for posterity, for curiosity seekers, for my kid(s) to get to know me, and to compile a “life of making” into a “made thing” of its own / as well as giving a modicum of respect to “past self” to spark “future self” to carry on making art every day.

Inspiration gleaned from many places of exhibits by Douglas Coupland and of Hergé artifacts are significant sparks (evidence of both in this archive). 

Original plan: 1 year / 1 photo (id) / 1970-2020 = 51 photos

Actual result: 1 year, *several* photos PLUS various artifacts, collections, evidence, ephemera, media articles, publications, report cards, oddities, miscellany

Constraints: Rules are lousy for creativity however constraints can be most excellent.

“don’t think outside the box, think inside the circle” ^dvo

As such, to aim for “connected feeling” and not just a mish-mash of *everything* (especially in more recent years where candidates abound, i set forth the following:

  • just dave (with some exceptions)
  • accurate year (figured by cross-referencing glasses and haircuts)
  • prefer at least 1200 ~ 1800px (avoid low res/size)
  • resist urge to tell backstory (just too much!), just location and photographer if known
  • avoid snaps which have natural home in another post/project (i.e. various spiels/jobs/event…)
  • using various forms forms of photos i.e. instant, photo booths, meta, etc encouraged)

Priorities

Note: avoided group/party/2-fer/crowd unless no other options or special significance #anotherproject

  1. studio/school portraits (early years)
  2. passport/ID photos (ideal for assessing year)
  3. photo booth (always fun!)
  4. birthday/christmas (don’t over do it)
  5. close square self snap’d (modern days)
  6. other * which haven’t been used (or plan to use) in another obvious collection

Logistics: Starting June 26th 2020 (PST, UTC -8) posts are pre-scheduled (usually 2-4 per day, sometimes back-filled if not quite ready) at various times at https://daveostory.com (you are here) until Aug. 16th and auto-magically cross-posted to Twitter @uncleweed and FB Uncle Weed Story Maker page (not profile) with #daveo50 (may end up other places if convenience permits). 

Monitoring and interaction minimal as i will be cuddling baby and starting his photo exhibit.

Thanks: to brother Andrew for curation assistance (pulling me out of the weeds / keeping on track)

#daveo50 Personal Archeology Project / June 26 ~ Aug. 16 (business cards, Olympia years)

Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Tom Sawyer famously talked his gang into paying him for the privilege of whitewashing  a fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.

This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.

3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:

* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics 

* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories

* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes

Includes cameos of dozens of bright faces in Austin at the noteworthy event, plus more recent voice over to bring the projects up to date and share more resources to explore further including screenshots from various media appearances, reviews, tweets, and whatnot of the talk and aftermath for extra colour. Continue reading Crowd Sourcing Community Projects like Tom Sawyer at SxSWi 2012: video

Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription

Preamble: I shared stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.

Details: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.

Audio: Sharing Social Marketing Stories for Communities – Community Roundtable, 2010

Transcription: 

Note: this transcription was performed by Jimmy M. in Kenya with best efforts. Any feedback + errors or omissions are welcome. Also, i do not work for Hootsuite as of Sept 2017 and views are not the company’s etc.

Welcome to conversations with Community Managers, a podcast series with actual Community Managers from a variety of Industries. On this podcast, we peel back the hype and get into ‘how to’ discussions that uncover community and social media management best practices. Conversations with Community Managers is a co-production of Voce Communications and the Community Roundtable.

Doug Haslam: This is Doug Haslam from Voce Communications.

Jim Storer: And Jim Storer from the Community Roundtable.

Doug: And with us is Dave Olson, the Marketing Director for Hootsuite joining us from Vancouver…North Vancouver I guess, right?

Dave: Well the office is in right here in downtown Vancouver but I live up in the hills of North Vancouver right on the side of the mountain so I get to sort of descend from the upper reaches into the city each day.

Jim: Beautiful.

Doug: About your title, so Marketing Director which is pretty traditional and old school but you say you like to call yourself Community Wrangler. Can you explain what that means?

Dave: Oh really underneath what I do at marketing and it really includes everything from the messaging and the PR and the public relations, media relations as well as support, all those things tie back into telling our story and building a community culture around all that. So I prefer Community Wrangler just because it sounds a little less corporate but really things like support is the new marketing and community building is the new marketing. So a lot of the things that traditionally would be done by a marketing director, I do them clearly differently, to say the least. Continue reading Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription

Mementos: NHL Defenceman / coach Doug Lidster & Me at #Hoothockey, SXSW 2013

With Canucks’ (NHL ice hockey team) rookie Quinn Hughes looking likely to best a long-held team record for points by a defensemen, seems a good idea to share this snap of me with the strapping gent who’s record may fall (plus this is 7 years to the day as though that matters).

Mementos: NHL Defenceman and coach Doug Lidster and Me at Hoothockey, SXSW 2013

[update: march 12/13 – NHL season indefinitely paused so Lidster’s record may yet stand for a bit due to this shortened situation]

This oak tree of a dude is Doug Lidster, long-time NHL player and at the time of this snap (March 2013) on coaching staff of Dallas Stars, since then has had another stint coaching with Canucks and no doubt other gigs. 

He graciously came out to support #Hoothockey – a charity street hockey event put together at the noted SxSW event in Austin, Texas by Hootsuite (note colleague Connor Meakin between our shoulders) and Richard Loat spear-headed Five Hole for Food campaign. March 11, 2013 for the record.

In brief, various company-sponsored teams paid admission to compete in games played in a “rink” of inflatable boards – Dallas Star sent along this great space plus various side-games, a trio of cheerleader (note: i should include that pic too!) and more. The money and 7,500 lbs of food were in-turn donated to the local food banks.  Lots of fun of course and lots of “internet famous” types joined in.

Dave (L), then Hootsuite VP and Richard Loat (Five hole for food) atop of the Hootbus blasting some flags and scarves out of air cannons, March 2013, Austin, TX

More artifacts from this event are scattered all over the internet including some in this Hoothockey round up.

Scrapbook: Dave as Tintin Character (gift from Hootpals), 2012

Scrapbook: Dave as Tintin (gift from Hootpals), 2012
Scrapbook: Dave as Tintin character (gift from Hootpals), 2012

Related: 

a Hootsuite community team illustration done in Hergé style. A treasure! 

Me as Tin Tin for Halloween, circa 1979, Guilford, Surrey (no one really knew who i was but whatever… musta been the glasses :))