Tag Archives: hootsuite

Any project or talk associated with HootSuite work

Hootsuite: Hear the story at INK+BEYOND – News Media Canada

Note: Preview of a talk i gave at Ink + Beyond, an event for publishers of Canada’s daily newspaper, media outlets etc. Shared here in full for posterity.

Hootsuite: Hear the story at INK+BEYOND – Newspapers Canada

16 FEBRUARY 2011

When pro-democracy protests began in Egypt, the government moved to shut down social networking sites such as Facebook. But Hootsuite, a social media dashboard, was not blocked for another day, allowing the protesters to get their message out to the world. On April 30, Dave Olson, community marketing director at the Vancouver-based company, will present Sparking the Conversation: Creating a Social Media Plan at the INK+BEYOND conference in Vancouver, BC.

Olson will cover how to build community around your existing media, engage audiences in your news stories and amplify your ad campaigns. Using vivid case studies, he will indicate why you need to make social media planning part of your newspaper strategy. This 90-minute session is of interest to advertising and editorial departments as well as management.

Source: Hootsuite: Hear the story at INK+BEYOND – Newspapers Canada

I Know What You Did Last Summit – Secrets of the CBC Radio 3 Offsite Meetings! – jenny draker’s blog

I Know What You Did Last Summit – Secrets of the CBC Radio 3 Offsite Meetings! – jenny draker’s blog

Social Story at #SMunplugged 2011 – Artifacts and Roundup

Numbskulz for power at Social Media UnpluggedSometimes speaking for the day-job and spieling for the personal self cross over a wee bit despite my efforts to separate. For Social Media Unplugged, i was ending the day for a sold-out theatre of keeners who’d digested a massive variety of information from ROI to NPOs.

As such, i laid down a mix of practical social media campaign tips contextualized through my pro activities as well as some historical discourse to articulate the importance of storytelling, earnest participation and driving the bus. Included fanzines, CB radios, telegrams, hockey, king tut and more.

Here’s the bits and pieces which i gathered up from Social Media Marketing Unplugged …. (organized by Jonathan Chow who generously provided a kind honorarium for my efforts).

Blurb

When used strategically, social media tools are a powerful asset for bringing attention to your campaign, event for initiative – But you must first create a sustainable plan and choose the right tools which allow you to quickly spread messages, spark conversations and track results.

Experienced community marketer Dave Olson will share practical tactics gathered from years of grassroots promotion in diverse industries, including tips for real-time monitoring plus implementing emerging mobile and geo-location technologies into your plan.

Slide Deck

Note: was front-paged at Slideshare.net in the “How-to & DIY” section.

Word of the People

Social Media Unplugged – Lead on Krystal Gabriel

Last, but certainly not least was Dave Olson, Community Director of HootSuite (@daveohoots). By the time he got on stage the conference was running late and we were all on our 9th hour but his humour and ability to engage the audience brought us all back of life, it was awesome. He enlightened us with the lessons he learned from building a HootSuite community of over 1 million users, these lessons were…

1. Begin with listening

2. Participation is Everything – track and monitor everything and be everywhere – where ever people are talking about or asking questions about what you are doing, be there, always and measure everything.

3. Community Manager as a Party House? Keep people on course, guide them where you want them to go, and be the driver of an exciting bus.

4. It’s all about the story – the tools may have changed but people will still engage in an interesting story.

5. Interestingness – you have to have it.

6. Go Where the people are – go talk to the people, hang out with them on their terms, play their game.

7. Speak their language.

8. Build a posse.

9. Close the loop – bring them back to the main group, back to the community.

10. Let robots do the work.

3 myths debunked at Social Media Marketing Unplugged@kcclaveria

The best was clearly saved for last. […] The bulk of Dave’s presentation was about creating a sustainable plan for your engagement strategy. He also touched on the various listening and monitoring tools that businesses can use. He encouraged businesses to listen, participate, and to “go where the people are”.  Also, businesses should measure everything – number of retweets, mentions, etc.

Social Media Unplugged@SRCunningham602

Though I by no means wish to discount the presentations by the other presenters, the last presenter of the day was Dave Olson (@daveohoots), Community Director of Hootsuite, and he managed to re charge a crowd that I received quite a lot of information already.

The Social Media Marketing Conference@joshrimer

And closing us off was Dave Olson who talked about his social media tips which included making sure you’re listening as opposed to just writing/sharing, being an active participant, keeping things interesting, the importance of using hashtags, writing/speaking in your target audience’s language, building a posse, letting the robots do the work (ie. RSS), and measuring everything.

Social Media Unplugged Conference: What You Missed@Webcopyplus

Highlights:

  • Social media concept is not new — CB radios could be compared to Chat Roulette, scrapbooks to Tumblr, telegrams to Twitter, etc.
  • Listen — set up your dashboard to monitor all conversations about your company, learn what people are saying and how they are talking about your company and use their language to communicate with them
  • Participate — reach out to critics, respond, monitor all mentions
  • Ensure your story is compelling and interesting and give people the tools to share your story
  • Go to where the people are and invite them to you, don’t just broadcast randomly
  • Close the loop — when people create content about you, share it!
  • MEASURE EVERYTHING!

Social Media Marketing Unplugged – LINNEA CARMEN’S THOUGHTS AND DISCOVERIES

New connections are made everyday, and these connections are facilitated so easily with all of the tools provided on the internet. In my eyes, the most useful tool to organize all of these valuable connections is Hootsuite, which was praised about by the beloved speaker, Dave Olson. (Gotta love the owl!)

SMU_0188Props to Jamil Rhajiak for snaps in tough light

Via Twitter

++

Dave Olson at Social Media UnpluggedKetanJogia Jan 31, 1:46am via Web @daveohoots Thanks Dave for your awsome talk on Saturday. You were definitely inspirational.

KatieRaeH Jan 30, 11:21pm via HootSuite @DaveHoots great presentation at #smunplugged You should be a comedian, seriously! Too funny!

jason_baker Jan 30, 9:34am via HootSuite @KashifPasta @nenshi In otherwards, don’t just grow a community. Foster it! As @daveohoots says, become the bus driver!

DianneChow Jan 29, 11:34pm via HootSuite Working on @sm_unplugged notes. I remember all the jokes but none of the facts. Elijah (Suzuki) & Dave Olson #Hootsuite pee-in-pants funny!

JessGrey Jan 29, 6:47pm via TweetDeck Best storyteller of the day was @daveohoots, but definitely learned a bit from everyone. #smunplugged

KrystalGabriel Jan 29, 5:49pm via Twitter for iPhone #smunplugged build a posse, close the loop, multiple touch points is key! @daveohoots

JillBenedict Jan 29, 5:41pm via Twitter for iPhone @DaveHoots provides metaphor of the day – community manager is like a bus driver #smunplugged

Video

Leading up to the event, James from Hello Vancity shot a impromptu video interview with me sharing thoughts about social media, Vancouver and storytelling.

A Video Interview with Dave Olson of HootSuite

Tribe

M. Abasov, D. Olsen, & D. Robles
Ukraine, Canada and Spain representing. Mike Abasov (@mike abasov) and Daniel Robles (@drobles) thanks lads.

Hash: #smunplugged

Essay: Finding Signal in the Noise of Social Media

Finding Signal in the Noise of Social Media | TalentZoo.com
By Dave Olson, Jan. 18, 2011

Social media is an essential marketing tactic for most any business or organization. However, sorting through endless streams of comments and conversations can detract from important business tasks and create a frustrating experience.

So, how can your brand’s voice be heard amidst all the chatter in the noisy world of social media? By following a few simple tactics, you can help amplify positive messages to your audience and filter the conversations to find the gems you seek.

In addition to increased brand awareness, these tactics can quickly turbo-charge lead generation and establish “early warning systems” to get you in front of potential public relations disasters.

Most of these tactics can be rapidly engaged using HootSuite’s social media dashboard, which has been created specifically for spreading messages and tracking results from a single web interface.

Before you get started, set up a Twitter account and Facebook page for your company—if you feel like you’re late to the party, these tips will help you make up for lost time.

Start by Listening

For most businesses—particularly small businesses—finding and connecting with an audience is the key to success. Effective outreach can result in new customers and valuable media attention. The alternative is empty stores and quiet phones.

The good news is that small companies without the large advertising budgets and PR resources that larger corporate brands enjoy can use social media to reach specific, local audiences.

Let’s use the example of a yoga studio in Portland, Oregon seeking new customers. Using HootSuite, the first step is to set up a search stream for “yoga Portland” to capture all Tweets with these words.

Once you see mentions of these words, follow the people discussing yoga and add them to a Twitter list. Then, begin to reply to their updates with advice, opinions, and tips—just avoid giving them a sales pitch.

Doing this will build awareness as people see your thoughtful remarks and click through to your profile (through a branded profile icon) to learn more about your yoga studio.

Outreach to Influencers

Now that our fictional yoga studio is following a few hundred yoga enthusiasts in the area, the next step is to gently offer services. A great way to do this is to send personalized offers via Twitter (or Facebook) to key influencers.

Here’s an example:

“Hi @yogageek, noticed you enjoy Kundalini yoga. We’d like to invite you for a complimentary session at #PortlandYoga—think you’ll love it.”

You can identify key candidates by clicking on profiles and noting their “Klout” score, which is a measurement of influence and reach. Additionally, see how often they discuss yoga with their audience. Do they have a yoga blog? Great. Do they seem to be followed by many other yoga fans? Awesome.

Once they’ve attended their complimentary session, encourage them to share their experience via Twitter, Facebook, and/or their blog. Follow up with a comment and a sincere “thank you.”

Amplify by Sharing

On Twitter, you’ll notice the “retweet” option. “Retweeting” refers to people sharing your message with their audience to further increase your message’s reach. Each RT or Reply is a tacit “thumbs-up” for your brand. When you thank a retweeter for mentioning you and share their updates, you produce another impression of your business name and related culture.

Did you notice the “#” sign in the example message above? In Twitter-speak, that’s called a “hashtag.” By adding a descriptive hashtag, you can set up a search stream to track everyone who shares your thoughts and offers. Plus, it provides an instantly clickable way for your followers to see more messages containing that topical tag.

Instant Focus Group

Whether it’s a pricing change, new product, or service offering, making the wrong choice can be expensive. Sometimes, business owners are “too close” to the process to make objective choices. By building an online audience and asking their opinions, you can make informed choices that are more likely to resonate in the marketplace.

Your Facebook page is a great place for gathering feedback. The process can be as simple as posting a message with two options and asking which the reader prefers, and why. You can even incentivize responses by offering a promotional prize or special offer to all who answer.

Along with learning what the marketplace thinks of your brand, you can compare brand perception by monitoring competitors’ brand names and related terms. Learn what your competitors are being praised for, as well as what their stumbling blocks are. Use this information to position your brand and set yourself apart.

Early Warning System

Runaway rumors, negative comments, disgruntled customers, bad reviews—all of these can drive an entrepreneur to distraction. If you don’t reply quickly, the story can get out of control. Let it linger and it can impact your search results and change the public narrative about your company.

Mitigate PR conundrums by keeping constant watch over brand names, product names, and even executive names on the social web. By following what’s specifically being said about you, your brand, and your organization, you have the invaluable opportunity to directly address falsehoods, correct misconceptions, and quell rumors to set the record straight.

Play the Party Host

Amplifying your brand online is like hosting a party—there will inevitably be people who are rude or frustrated mixed in with folks having a good time. Your role is to keep things civil and moving towards your desired outcome of brand growth. Above all else, keep the conversation going.

If you diligently respond and engage in a consistent manner, you’ll ensure that the tone of the party stays in line with your brand’s principles and image. And remember, just like any party, you can never fully predict how it will go. Someone always spills a drink, maybe the neighbors make a noise complaint, but your party will be judged more for how you handle any little hiccups than for the actual mishaps.

##

Source: Finding Signal in the Noise of Social Media | TalentZoo.com

Become a HootSuite Ninja via The Next Web

The Next Web

by

The web-based Twitter client HootSuite has been getting a lot of attention lately. I think the new iOS apps are pretty smokin’, but the web app is really the hub of HootSuite. I’ve been an on-and-off HootSuite user since the early beta days. Lately I’ve been back to using HootSuite as my primary tool most of the time, but I’ve always had this sneaking suspicion that I wasn’t tapping into all the power and features that HootSuite had to offer. Yeah, I was right.

Last week I sat down with Dave Olson, Dir of Community at HootSuite, to a little HootSuite schooling. Some HootSuite Ninja tips if you will. Dave showed me some awesome tricks and I had the Flip camera and Camtasia at the ready to record the lesson.

Here are the tips we talked about:

  • Searching with location so you only get the tweets close to you
  • Dragging and dropping into the message bar to start a tweet
  • Drag and drop to make and add to lists
  • Filtering columns by Klout score
  • Filtering columns with keywords
  • The presentation view (like this example for “Harry Potter

And now for the video…it’s about 20 mins, and I suggest you have HootSuite open in another tab or window so you can follow along:

Source: How To: 6 Easy Tips to Become a HootSuite Ninja

Interview with Dave Olson, Community Director of HootSuite via MikeShakin.com

Interview with Dave Olson, Community Director of HootSuite Media, Inc | MikeShakin.com

15th November 2010

Today’s guest at MikeShakin.com is Dave Olson, Community Director of HootSuite Media, Inc. Hootsuite is my favorite Twitter tool. I appreciate that Dave took time to answer my questions. I also appreciate help of Mike Abasov, Marketing Ambassador, HootSuite Media Inc., to organize this interview.

Interview with Dave Olson, Community Director of HootSuite Media, Inc

Thanks for talking with us, Dave. Let’s start with what Hootsuite is. In a world of Twitter clients, what does the new and improved Hootsuite offer that is different or better than any of the competing tools available?

HootSuite is designed for social media managers and agencies who need to manage multiple accounts collaboratively with teams. We also aim to make a tool which allows you to manage all aspects of a social media powered campaign in one dashboard. This means you can broadcast messages across networks, monitor conversations with searches, understand audience behaviour, analyze click stats and much more – all from one tool. In other words, it’s specifically designed for professionals using social media to power outreach efforts.

How long did it take to get Hootsuite from brainstorming to final product? What was the hardest part of work?

The product is never “final” per se, and it was only a few months from idea to first version. We iterate rapidly with new versions almost monthly and frequent releases of apps and platforms.

A few months after the first release, came HootSuite 2.0 which added the columns layout among other tools. This year, we’ve released team collaboration tools, a new HTML 5 version and too many tools (including influence measuring, Google Analytics integration and customer insights) to list. We’ve also started on a crowd-sourced translation project to add more languages. So we’re never done, and the hardest part is wanting to go faster, faster, faster…

How did your team go about determining what new features were needed for the next version of Hootsuite?

When deciding and the new features for future updates, we look at feedback ideas submitted by users at feedback.hootsuite.com, as well as usage patterns by existing users. We also spend a lot of time talking to agencies and businesses using HootSuite to hear what they want next but always keep focused on adding features which make sense for campaigns success.

One thing that drew me to Hootsuite was it’s clean interface and intuitive usability. Can you share a bit about your design, usability, and testing process for the next version of Hootsuite?

Our creative director takes the lead on the layout and design and tries to “make it make sense” to everyone. We extensively test and experiment in-house – acting as our own focus group -and adjust rapidly when needed whether to fix layout browser bugs or rearrange things which people are having a hard time finding. For example: Moving all the menus under the “Owl” button in HootSuite 5 was a big change which confused some customers at first, but in the end, this choice was powerful as it made customer support easier, the interface cleaner and gave another compelling brand impression.

What do you think of the current market for Twitter applications?

As more and more companies start to realize the power of Twitter and other social networks for marketing, they need the right tools to manage them. And while official Twitter web is changing and becoming more complex, it doesn’t target this kind of audience.

Additionally with programs like Promoted Tweets and Trends, Twitter is working with 3rd party tools to provide a revenue share and closer technical cooperation.

There are certainly many choices for Twitter tools, but we think it’s important to think beyond Twitter and consider other networks where desirable audiences hang out – this includes building for established networks (i.e. Facebook, Linkedin), adding regional specific networks (i.e. Mixi in Japan), and different platforms (HootSuite is now free on 5 mobile platforms).

Dave, thank you so much for giving us an insight into Hootsuite!

Source: Interview with Dave Olson, Community Director of HootSuite Media, Inc | MikeShakin.com

Article: Rupert’s online reader purge, election-night innovation, and ideas at ONA10 » Nieman Journalism Lab

Source: This Week in Review: Rupert’s online reader purge, election-night innovation, and ideas at ONA10 » Nieman Journalism Lab

Community Roundtable Podcast @TheCR ~ Building Communities of Community Managers

In May, 2010, i was a guest on Community Roundtable Podcast with Jim Storer and Doug Haslam and shared many tactics used to build HootSuite through my role as a marketing/community guy. Here it is for the record and archive:

You can download the Community Roundtable Podcast with Dave Olson or listen onboard:

Blurb: 

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.

Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Podcast highlights include:
  • How the traditional title of “Marketing Director” translates to online marketing, customer service and social engagement
  • Turning metrics into meaning by realizing the personalities behind the community members
  • Tips on community: making members feel like they belong and are contributing, and that they are being heard and acknowledged
  • Stories about communities in the 1970s, enabled by “ditto machines” and other pre social media technology (the roots of Dave’s current personal projects are found at http://www.uncleweed.com/)
  • An example of a company (SubPop records) that started their community building in the pre-social media era (pre-Internet, even), and evolved it into the age of Twitter
  • Adding value, context and storytelling vs simply “attracting a crowd”

Community Building On The Poor Boat – Naked Marketers podcast, 2010

naked marketers indeed
might i suggest this artwork for a forthcoming Naked Marketers episode cover ;-).

After debuting with a guest recording for the Naked Marketers direct from the Social Media Clubhouse Party bus at SXSW with John Biehler, I joined 2 of the hosts – Pete Wright and Dane Christensen – of this straight shooting marketing conversation podcast a few weeks later.

Give a listen to: Naked Marketers ep 5, On the Poor Boat

After a roadshow for my day job to Seattle, Austin and Toronto, we had plenty to talk about community building plus practical anecdotes demonstrating about the importance of content, creativity, inclusivity and sincerity in your social media powered outreach efforts.

Also laughed with co-host Dane Christensen about some college day community building projects including the Long Hair’s Club at at community college in Utah and his efforts to fenegle a travel scholarship to Northern Voice conference. Go Listen!

Note: While i share remarks about my day-job, my opinions are my own and should not be confused with official company information.

Episode Blurb:

Ep 06: On the Poor Boat

{snip} Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.

More Naked Marketers Subscribe in iTunes

5 Questions… with Dave Olson of Hootsuite.com @daveohoots

Created on March 29, 2010