“Flying High”(collage art) and “Who is this DaveO Guy Anyhow?” (interview) in Rain Zine (Radical Art in Nature) Summer, 2010
The article ran as a full page on the Entertainment section and you can explore two versions online in both the Technology and Entertainment sections. The print edition includes a screenshot of the
Behind the Scenes vidcast show with Shaun and Eric, while the online version features a video with Director of Fan Communities Dave Olson giving a tour of MovieSet.com (including Mega Shark vs. Giant Octopus).
The article kicks off by asking: Care to wander onto the set of a movie shoot, chat with the actors, see the inside story on the stunts?
Well, do you?
The article quotes the erstwhile leader of the “social media renegades,” Dave Olson, who relates the focus on fan participation as the key to traffic growth and enthusiasm for the site, using our recent Death Warrior campaign as an example (links/snippets added):
“It empowers fans to go out and evangelize and start the conversation,” said Olson, who became director of fan communities for Movieset in January, after successful stints at a number of Vancouver digital companies including Raincity Studios where he curated an award-winning blog and helped launch Phones for Fearless, a campaign to support eastside artists and residents.
“The movie business has been slow to come to this style of marketing,” said Olson. “It is bubbling up from the grass roots.”
Movieset.com is a boon for indie films and it’s attracting attention from larger studios.
For small very specialized films, such as
Death Warrior, a mixed martial arts film that included livestream video among its offerings for fans, Movieset allowed it to find a core audience that shared a passion for the action film.
“We found out where fans of that genre hang out, we communicated with them in their language and we invited them to take part,” said Olson. “We even gave away the
bloody sweatshirt that Georges St-Pierre was killed in to a fan at the end of it.”
Finally, Ms. Shaw’s article outlines some of the other tactics we’ve used to bring movie fans behind the scenes and a call to action for movie makers of all kinds ~ from indies to majors ~ to hop aboard the MovieSet cluetrain:
While it still goes against the grain to loosen their grip on content, traditional studios are stepping aboard.
“Studios one by one are starting to realize there is some value here,” said Olson. “They see it is a conversation that is going on and it will go on without them.
“They are saying ‘we should start to participate whether we want to or not.’”
Indeed, there are now excellent examples which demonstrate the power of MovieSet’s two-headed monster. Cast and Crew members are employing our tools to streamline their daily workflow, they deliver content directly to their movies page including still photos, videos, news, or blog posts.
Once uploaded, the rich content gives the social media conversationalists an opportunity to reach out to an engaged community of fans interested in the film. Fans then become active contributors by following, supporting and commenting throughout each phase of production. And so on, and so on …
Online and on the set Attached as .pdf
Note: Cross posted from:
Vancouver Sun Article helps spread the fan-centric MovieSet Vision
Preamble: I shared stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.
Details: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Note: this transcription was performed by Jimmy M. in Kenya with best efforts. Any feedback + errors or omissions are welcome. Also, i do not work for Hootsuite as of Sept 2017 and views are not the company’s etc.
Welcome to conversations with Community Managers, a podcast series with actual Community Managers from a variety of Industries. On this podcast, we peel back the hype and get into ‘how to’ discussions that uncover community and social media management best practices. Conversations with Community Managers is a co-production of Voce Communications and the Community Roundtable.
Doug Haslam: This is Doug Haslam from Voce Communications.
Jim Storer: And Jim Storer from the Community Roundtable.
Doug: And with us is Dave Olson, the Marketing Director for Hootsuite joining us from Vancouver…North Vancouver I guess, right?
Dave: Well the office is in right here in downtown Vancouver but I live up in the hills of North Vancouver right on the side of the mountain so I get to sort of descend from the upper reaches into the city each day.
Doug: About your title, so Marketing Director which is pretty traditional and old school but you say you like to call yourself Community Wrangler. Can you explain what that means?
Dave: Oh really underneath what I do at marketing and it really includes everything from the messaging and the PR and the public relations, media relations as well as support, all those things tie back into telling our story and building a community culture around all that. So I prefer Community Wrangler just because it sounds a little less corporate but really things like support is the new marketing and community building is the new marketing. So a lot of the things that traditionally would be done by a marketing director, I do them clearly differently, to say the least. Continue reading Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription
Check Gabriel García Márquez (March 6, 1927 – April 17, 2014) in this altogether excellent 1981 Paris Review interview, a fine manifestation of the magazine’s mastery of the art of the interview (via Brain Pickings).
In the end all books are written for your friends. The problem after writing One Hundred Years of Solitude was that now I no longer know whom of the millions of readers I am writing for; this upsets and inhibits me. It’s like a million eyes are looking at you and you don’t really know what they think.
Jenn Peddie interviewed me alongside a batch of other community-minded organizers and wranglers as part of a series. This interview was live-streamed and happened directly after i did a panel for an opera convention.
After a recent appearance discussing HootSuite culture, i sat down with Fiona Forbes and guest host Peter Verge to share a few of my favourite – somewhat-forgotten – Vancouver-centric stories. This time, the set was on-location at the Museum of Vancouver.
I shared anecdotes about rock and roll photographer Bev Davies, the Group of 7 bohemian painter Frederick Varley, and the elusive Grateful Dead shows in 1966 + name check for Janis Joplin and Big Brother and the Holding Company.
The show also broadcasts a livestream which includes all the in between banter and offside comments and anecdotes from the Twitter stream.
I recently appeared on Steve Dotto’s radio show – Dotto Tech – to talk all things HootSuite.
We riffed about many different topics including: HootSuite’s App Directory; Social Media on an international scale; my experiences at SXSW; and, uses for Google+.
Check out this week’s episode: Dotto Tech 102 – HootSuite and Ebooks.
With another action-packed #SXSW come and gone, I’m now back in Vancouver, enjoying a plate of pancakes and an overflowing inbox staring me straight in the eyes. Upon my arrival, I found myself quoted in the Wall Street Journal, and felt pretty cool.
Here’s an excerpt and one of my top tips year-after-year for SX goers:
One way you may be able to tell apart investors and other bigwigs from the masses at South By Southwest is by zeroing on people’s feet, suggests Dave Olson, vice president of community for HootSuite, a social-media-management platform. While almost everyone wears hoodies, jeans and other casual attire, high fliers tend be the only ones sporting “rare vintage Puma sneakers” or other fancy footwear, he says.
For more tips checkout WSJ Reporter, Sarah E. Needleman’s full article, “Don’t Judge an Investor by His Track Suit.”
GETTY IMAGES A panel at last year’s South By Southwest festival in Austin, Texas.