— Ariane Colenbrander (@Vancouverscape) June 15, 2013
For the international guests coming for the wedding celebrations, we wanted to make travel easy so we produced a Travel Dossier and series of videos to help with all the “macro” logistics of coming to Japan and getting around easily.
Then for the “micro” logistics around Okayama and wedding-related events, we assembled Welcome Packets which were distributed (with some customization) to the guests’ hotels.
The packets in general included maps of the local area, in particular, a great English-language map by “Next-Trip” which included the 2 primary hotels and various coffee shops and fave restaurants along with the popular tourist sites (castle, gardens, museums etc). To top it off was a few business and/or event cards for other useful shops and exhibits.
Additionally, we stashed a “Japanese Basic Vocab” sheet with handy phrases and a transportation sheet which had instructions for taxi drivers in Japanese and English to aid in getting to various venues. Plus an itinerary of the events, times and locations.
Finally, there was Google Map of venues and Whatsapp group chat channel for on-the-go digital updates.
There were a couple of special young ones coming for the shindig so they received a special welcome packet designed to help them make scrap-journals of their trip. As such, included scissors, glue sticks, stickers, pens, letter/note sets, and blank books with hearty paper – all compiled in a vinyl zippered pouch.
As evidenced by sweet Emily Olson upon her return to Canada, the scrapbooks proved to be a handy way to document a journey in “real-time” with paper ephemera and others papery bits.
For the record, the narrative from the itinerary doc is included, more or less intact.
Here’s my Hockey NW pre-social-media-online-community biz plan i mentioned @fergusson kinda fun to reflect upon
Hockey NW Worksheet
— Promote Hockey culture and sport in the Pacific Northwest area by producing and marketing a destination site for hockey fans in the northwest
— Provide advanced web design & hosting services for major teams in the area
— Market “deluxe” products & services to minor hockey teams to increase excitement
— Earn increased revenues for Major teams by cross-marketing tickets, jerseys & packages to a wider, regional audience
— Build a duplicable model of creating and promoting a virtual community
What it will be:
The Hockey NW web site will be a state-of the art, “no-holds-barred” database driven, graphically involved and designed to provide a total user experience including:
— information and statistics for every player on participating teams,
— ticket purchasing, as well as tour packages including transportation, tickets and accommodations
— instructional videos about hockey, penalties, fundamentals, highlights
— “home pages” for each participating teams including schedules, pictures, “custom” hockey cards
— fantasy leagues, modifying the popular on-line models to create a game using all players from participating teams, regardless of league or level
— web-based e.mail checker so participating teams members can check e.mail from any browser
— refreshing”almost real-time” scoresheet with scores from various games
— highlight clips from games as possible
— custom hockey card creation and other fun
— live game radio broadcasts
— editorial articles and breakdowns
— guestbook, message board
— fan home pages, including preparing graphics and instructions for fans to make a page
— seating charts and maps to various arenas
Who is the audience:
Hockey fans cross-pollinated from various regional fan bases, especially grassroots support as in minor hockey, recreational leagues as well as international players’ families & fans. This will be a valuable piece of marketing data for teams looking to expand market and reach new audiences.
— Affiliate programs (partner with on-line hockey gear and accessory sellers, collect commission from sales)
— Banner ads (sell advertising to various companies who stand to benefit from this audience) (ideas include: hotels,
— Teams jerseys and accessories sales (fulfilled by team, proceeds split with HNW & teams)
— Corporate sponsors (potential corporate sponsors include: Nike/Bauer, Koho, Jofa, US In-line, Orca-bay, IBM, )
— Web design/hosting/promotion packages to teams (web site hosting, custom design)
— Complete promo packages for minor teams including team photos, individual photos, web sites, score and statistics tracking, logo design, jersey design etc.
— In-kind contributions from major teams (board advertising, tickets for promotion)
Required from Major participants ( Sabercats, T’birds, Canucks, Winterhawks, Americans, Cougars, etc.)
— board & program advertising
— access to press/photo time with team
— cooperation and interaction with art/marketing departments
— consulation of needs (broadcast streaming, ticket selling schemes)