Tag Archives: spiel

Social Marketing Kung fu: Choose a topic card, a story or spiel may follow

Choose a topic card, a story or spiel may follow

These note cards are residual evidence of a “lunch ‘n learn” and/or other spiel presented in some context or another.

As it goes, i can’t cover all of my Social Marketing Kung Fu(n) topics o’ wisdom in one session, so i make a “game show” where attendees choose their own adventure by choosing from these little prompts.

Shared here for future reference.

PS You can hear loads of my spiels about topics including: marketing, start-ups, PR, renegade social community building etc. via the Community Feasthouse podchannel if inclined.

 

“Fck Stats, Make Art” Talk Transcription (Northern Voice 2008)

Dave Olsen Reads Rousseau

What follows is transcription of a talk called “Fck Stats, Make Art” at Northern Voice, 2008 in Vancouver, BC. Original audio (record by Jay Stewart who is identified as Speaker 1 below) exists, as does a “round-up” of photos, tweets, artifacts, and so on. See “Consider Perusing” below.

Speaker 1: We’re at Northern Voice 2008 in Vancouver BC at the University of British Columbia Forestry Science Center and I’m about to record Dave O’s presentation.  What is the name of the presentation?

Speaker 2: Fuck Stats Make Art.

Speaker 1: Fuck Stats Make Art.  It’s going to be a little bit controversial because he’s going to give a call to up the ante on quality of stuff people are posting.  He’s like, “It doesn’t matter if people are looking, it matters if it’s good content, that’s more important.”

Speaker 2: Certainly good content comes first and then you really [inaudible 00:01:06].

Speaker 1: I don’t need to know when people’s cats are going to the bathroom.  I see a lot of that on Twitter and other sites and stuff, you know?

Announcer: So, it’s my pleasure to introduce one of my best friends here Dave Olson.  He also works with me at Raincity Studios and I’m really excited that you guys get to hear him talk today.  I think this talk would be quite a bit different from everything else that you hear at Northern Voice.

I dragged, Dave, kicking and screaming in the world of Google Analytics and I just didn’t get it, just like every moment I spent either looking at my viewers or attracting new ones is one less moment I’m writing or doing something else that I love.  So, I always respected that about him.

He’s a poet, a filmmaker, an author, photographer and many other awesome things.  Anyway, I’ll leave it up to him to go with the rest.  So, welcome to Fuck Stats Make Art.  

Continue reading “Fck Stats, Make Art” Talk Transcription (Northern Voice 2008)

“Are You Worthy / Greeks to Geeks” talk transcription (Wordcamp Whistler, 2009)

IMG_0051

What follow is a transcription of a talk called “Are You Worthy – Publishing from Greeks to Geeks” at Wordcamp Whistler in 2009. Video and audio exists, as does a “round-up” of photos, tweets, artifacts, and so on. See “Consider Perusing” below.

Speaker: We really hoped you enjoyed today and I think you’re going to enjoy this last session.  I’ve been looking forward to it since we started planning this.  So with that I’m going to turn over to Dave Olson, he’s going to ask you, “Are you Worthy?”     

Dave: So, it’s the end of the day, my brain is a little stretched — a lot of input, a lot of stuff.  So, if you feel a little antsy, because frankly taking notes — I don’t know if I’m going to say anything that’s really worth taking notes.  

I’m just putting this out there, if you want to come and sit down here or you want to pull your chair over, I’m an old hippie, so I was on dead tour.  It’s all right you can come and sit down if you want.  No big deal by the way.   I’ll give you a moment to do that.  

My ulterior motive for asking you to do that is that I didn’t bring anything to put on the projector.  But I have lots of little odds and ends here.  So, you’ll get a better view if you come and sit up front.  That’s the way I like it — special shout-out to the ladies right back there.       

I almost said I didn’t make any slides but I did make two slides here because people are always telling me that, “Dave, we really like your presentations, but damn it, would you give us a bulleted list?”  

Continue reading “Are You Worthy / Greeks to Geeks” talk transcription (Wordcamp Whistler, 2009)

“Internet Has a Short Memory” / collage slides and notes (Social Media Camp 2016)

"Internet Has a Short Memory" / cover (CCCP 1972 hockey sweater)
“Internet Has a Short Memory” / cover (CCCP 1972 hockey sweater)

Official Blurb:

“Don’t miss this “Fireside Chat” with Dave Olson, an experienced public presenter who informs and entertains with a unique style including numerous visual aids, analog artifacts and interactive activities.

Dave’s presentations always inspire fresh thinking by evoking the spirit of historical luminaries remixed with anecdotes from 17+ years in web tech and travel to 30 countries.

This time around, he’ll riff on topics about future-proofing, disappearing content, the importance of archiving, media research, and documenting and publishing artifacts with an eye towards forever. Along the way will be anecdotes about Radiouserland, Samuel Peyps, Clayoquot blockades, and exploration of other forms of what we now call “social media.”

Artifacts: 

Collage “paper point” slides, including back sides containing my notes, and a few comments/annotations/quotes captured by the audience, [note: additional roundup of Internet Has a Short Memory available] ergo:

Continue reading “Internet Has a Short Memory” / collage slides and notes (Social Media Camp 2016)

Start-up Storytime at Giftbit

daveostorytime
Dave tells stories from the suitcase at Giftbit – art’d up by a lovely employee who’s name escapes me at this moment

In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.

In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.

Bring your own sushi for: Start-up Storytime at Giftbit Lunch and Learn (192k mp3, 1:23:13, 119MB)

Topics: 

  • Living on the isle of Guam and Dave’s first experience with the internet.
  • Startups and working for Hootsuite
  • Localization & competitive edge
  • Startup advice: Mouse & magnifier metaphor (Amplify brand, build assets, learn customer vocabulary)
  • Tips on creating a media kit
  • Working with the media
  • International markets
  • The power of the inexpensive video
  • One hug at a time
  • How to deal with crisis
  • Customer Stories
  • Different solutions for different audiences (Japan uses cash,
  • Indonesia smart phone user density)
  • Events not sucking
  • SXSW and swag
  • Fuck stats make art
  • Be your own user
  • Fostering a strong company culture
  • Thanks for sushi

Notes:

A staff member recorded the talk, edited out some bits and glued it together, plus created this wonderful graphic art piece of me in action.

I am no longer an employee of Hootsuite and this talk was done as “me” not as “me from Hootsuite” and does not reflect official company point-of-view etc. Govern yourself accordingly.

I am on advisory board of Giftbit and own some shares. Was also compensated with sushi for the talk.

Also: yes, there are “cuss words”, several.

PS Some of the clips exist on Giftbit’s Soundcloud channel, specifically:

Of yeah, Giftbit is:

Giftbit is reimagining digital gift cards.

Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.

As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.

Personal Publicity Story at SFU – Roundup #TPOPS

Internet Has a Short Memory – Artifacts from #SMCamp 2016

What follows is a roundup of media, reactions, comments and so on from my talk “Internet Has a Short Memory” at Social Media Camp, Victoria, BC, Canada, May 2016. Scroll the embedded curation device for all coverage.

the speakers of Social Media Camp 2016, Victoria
the speakers of Social Media Camp 2016, Victoria, BC, Canada (Sean Smith’s photo, though he’s in it so don’t know who snapped it…)

Creative Social Publicity and Promotion preso – SFU, 2016

sfu-class

From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.

Head to class for: Creative Social Publicity and Promotion at SFU (1:56:08, 84MB, .mp3)

More: Roundup of artifacts from Creative Social Publicity and Promotion at SFU

Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria (2012)

keynote on a boat

On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.

A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.

Come Aboard for: Keynote Aboard a Boat with Dave Olson and Greg Gunn  (.mp3, 51:42, 75MB)

Note: Audio extracted from iPhone video shot by Jose Albis – thanks!

Continue reading Keynote Aboard a Boat with Dave Olson and Greg Gunn – Experience Tectoria (2012)

Vol. 16 Inspire – pechakuchanightvancouver

Vol. 16 Inspire – pechakuchanightvancouver

In the aftermath of last month’s devastating earthquake, PechaKucha Headquarters in Tokyo is planning a global initiative to raise money for the re-building effort. Many of the 400 PechaKucha cities will host a presentation on April 16th, with all proceeds going to Architecture For Humanity. A similar event last year helped raised money for the rebuilding of a school in Haiti, following a disaster there. You can find out more about our global event here: http://global-day.pecha-kucha.org/

Inspire Japan:
The 20×20 presentations will be focused on 4 main themes INSPIRE, JAPAN, THE ISSUES, RECOVERY. They could be simply about things that inspire us, or Japan how it has inspired you. Great ideas or solutions that help deal with the issues at hand whether earthquake, tsunami or nuclear – and the road to recovery.

PRESENTERS:
Michael Green – MGB ARCHITECTURE + DESIGN
Linus Lam – Artsy-Dartsy
Todd MacAllen – molo design
Dave Olson – Story Maker; writer; producer