From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.
On a private yacht with special access to the Victoria naval base, respective VP’s of Community and Business Development at HootSuite, Dave Olson and Greg Gunn, jointly delivered a keynote speech for Experience Tectoria, an event designed to highlight Victoria’s tech sector.
A lively crowd who actively participated in the stories with heckles and laughs, a steady supply of Hoyne beer, plus a pod of Orca whales breaching and interrupting the talk… all made for a memorable Sunday afternoon.
Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:
Light enough to travel
Will it fly?
Thrifty for lots
If you’ve seen it before, don’t do it
Scarves (muted design, subtlely design, useful in chill too)
Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
Beer coozies (low cost, party-friendly, connect to home)
Passports (independence, handy for notes, interactive)
Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
Temp tattoo (inspired by Sailor Jerry rather than just a logo)
Masks (remixed from users, great for events, provides interactive activity)
Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)
Design for your audience and crew
Workshirts with patches + bandanas
Swag-box exchange and unboxing
Making best t-shirts
Lighters and pint glasses with etched logo (renegade “hippie” culture)
Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)
Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver
I’m speaking at noted, long-time personal expression/blogging conference: Northern Voice, this time held at Museum of Vancouver. I’m bringing an old-timey suitcase and possible costume changes.
Details and tickets are at northernvoice.ca but basics are: June 14-15 (my gig is last on Saturday, 15th 3:30-4:30) at Museum of Vancouver (same building as the Planetarium with the crazy metal crab out front).
Blurb: Vancouver, The Untold Stories
The core of personal expression is in the stories we create. Indeed, we humans are defined by the stories we tell and the people we tell them to. No matter what form your stories take – digital or analog – they come alive when shared with an audience.
By exploring an oft-forgotten and eclectic variety of Vancouver stories, Northern Voice veteran (this is his 10th talk) Dave Olson @uncleweed, will send you on personal quests to discover new heroes, sort out conundrums, and collaborate with other storymakers to and remix artifacts from our local life. Along the way, you’ll explore forms your mixed media stories might take, and ways to share with audiences you’ve yet to meet.
Start your journey by finding inspiration and interestingness in the history of our own Vancouver, perhaps: forgotten breweries and legendary blues venues, wealthy recluse at the Bayshore, intrepid punk rock photographer, bohemian group of seven painters, storytellers past and future, true heavyweight champ in an unmarked grave, a dead Hollywood star and his grisly autopsy, stoner comedians’ first meeting, Jimi/Janis/Jerry, summer of love shakedown #nofun, Sammy Sr. at the Cave, Jello at the York, everyone at the Buddha, and a host of our distant forebears and peers.
Your speaker Dave grew up in Guildford > Whalley > Newton and now lives in Lynn Valley and works in Mt. Pleasant – while he’s spent time in 29+ other countries – he takes distinct interest in getting lost in neighbourhoods seeking craft ales, chill gardens and curious tales. You may have caught him sharing at Pecha Kucha, SXSW, TedX or local community clubs.
For the record, my previous talks were:
Blogging your Passion (with Rachel Ashe, Andre Charland and …)
Three Ps of Podcasting (intro’ed by Roland Tanglao)
Crazy Canucks panel (with John and Rebecca Bollwitt, JJ Guerrero, Alanah McGinley)
Fuck Stats, Make Art (dedicated to Derek K Miller)
Story of a Story (Letters from Russia)
Rock n Roll Photo (with Kris Krug and Bev Davies)
Citizen Journalism and Vancouver 2010 Olympics (with Robert Scales, Andy Miah, Kris Krug, Debbie Lander)
Japan photo project (with John Biehler’s photo camp)
Finding your Voice with Storymaking (delivered via video due to hospitalization)
Public speaking is often/usually undertaken for a purpose beyond simply giving a talk. Indeed, starting and continuing a conversation is important for gigs relating to business endeavours, civic causes, art projects. After capturing attention and sharing ideas, documenting the reactions, questions, and reviews, as well as following-up in a meaningful manner, give a speech a life beyond the lectern.
Along a trailside stream, Dave shares practical tactics – both off-line networking and on-line curation – for doing so learned from diverse gigs for myriad purposes. Unedited and spontaneous, transcription also available.
Unedited and spontaneous, transcription also available. Recorded April 2013.
Sharing stories to groups – whether for business, civics, or art – requires a certain amount of performance art in order to effectively educate, entertain and inspire.
Along a trail, Dave shares a stream of consciousness spiel with tips and tactics. learned from dozens of gigs at all sorts of audiences. Including: slides are not the talk; don’t depend on tech; have a uniform; give tweet-able snacks; don’t re-introduce yourself; go “Donahue”; plus, riffs about finding flow, establishing momentum, starting in situ, finally knowing your audience and treating with intelligence.
Unedited and spontaneous, transcription also available.Recorded April 2013.
That last topic, as always, is a common question for marketers and organizations utilizing social media, and the answers often vary, even at this conference. Mattsson admits, “Measuring ROI for social media is a tricky one. We use engagement within the channel as our biggest benchmark—such as virality and talking about this on Facebook—and we track links back to our other digital assets.” Lots of presentations, such as Vanderplaetse’s, included similar measurements of engagement or reach, although few included hard conversion numbers—something that was part of a presentation at SoMeT11.
Dave Olson, vice president of community at HootSuite, ended his presentation about building an impassioned and actively supportive community around a brand or destination by asking the question, “How do you measure happiness?” On the surface, it seems a flip remark for a serious business to consider, but most businesses know that a happy customer is a returning customer. Just as most meeting planners know that a happy conference community keeps attendees coming back.
I also had the thrill of heading up the road to Pecha Kucha Whistler in April of 2012. Check out this just-released version of my talk and slideshow where I show 20 slides for 20 seconds each and share my views on art, being a creator, and sharing with an audience:
Here’s the intro excerpt for my presentation:
Writer Dave Olson speaks about his personal experiences, explaining his view on art, and how to be a successful creator. He shares his opinions on how to develop and maintain a personal vision, and examines the space where vision and audience intersect.
If my prezo brought you any inspiration at all feel free to give it an applause or share it with your social networks.
My squad at HootSuite wrangles all sorts of campaigns to inspire users to join and participate in our culture. User-organized HootUps are a big part of this community building. With over 100 HootUps in 2012 in 23 countries, we needed a wrap-up, roundup video. Voila, here it is: