“What to do on day one of any new start-up project” – whether for business, nonprofit profit, campaign or revolution including: naming / branding, media kit and various descriptions, and building culture, excitement and a posse – all without spending much money – are covered in part 1 of a fast-paced *master class* workshop by Dave Olson from May 2013.
Community Feasthouse podcast feed – All manner of discourse from media interviews to various lectures and presentations. Topics include social web fu, creative culture, podcast making, DIY publishing, community cultivating, art making and related adventures.
Sometime around 2004, i went to a pal’s wedding in Connecticut – knowing i would see some old pals from Utah, unseen for many years, i assembled a run of (whopping) 4 copies of (an obviously handcrafted/bound) chapbook.
This little tome called “Shoebox” contained stories written while living in Utah alongside some of these lads in hopes of sparking memories and giving a little something of myself in thanks for their inspiration and friendship.
Cover photo is a thistle growing inexplicably from the red rocks of the Grand Canyon’s north rim on a wander i did with the groom of the aforementioned wedding.
As it goes, i never heard anything about the booklet, and forgot about the project until again Utah (autumn 2018) and buddy Dane’s copy surfaced during a move. I dutifully snapped a few lousy pictures for documentary evidence of creation.
The stories were written mostly in the “sudden fiction” style i’d experimented with after encouragement from James Thomas and Francois Camoin.
These note cards are residual evidence of a “lunch ‘n learn” and/or other spiel presented in some context or another.
As it goes, i can’t cover all of my Social Marketing Kung Fu(n) topics o’ wisdom in one session, so i make a “game show” where attendees choose their own adventure by choosing from these little prompts.
Shared here for future reference.
PS You can hear loads of my spiels about topics including: marketing, start-ups, PR, renegade social community building etc. via the Community Feasthouse podchannel if inclined.
Artifact dossier: Collage art boards from “Forgotten Vancouver Stories (aka Poets, Punks and Revolutions)” spiel presented in various formats at Pecha Kucha Night Vancouver, All-start edition, and Northern Voice 2013 closing keynote. Video and roundup of both prezos exists elsewhere in this archive.
Each collage “slide” was handmade (obviously) with ephemera from my personal collection (exceptions credited on final “slide”) then, arranged on hemp cloth “storyboards”, photographed by Rachel Ashe, then disassembled. An analog to digital remix of sorts. Presented here in rather large size for your printing/screensaver/ amusement and posterity.
Storymaker Dave uncleweed Olson shares an eclectic variety of stories from Vancouver’s counter-culture history on a stage adorned with a record player, campfire & cub scout blanket, art easel, flowers and an Expo 86 mug – plus pulls artifacts from an old-timey suitcase to illustrate forgotten past of a city which is/was much cooler than most realize.
Presented at Northern Voice, June 2013 in Vancouver, Canada, his 11th presentation to this noted personal expression conference (and his last talk before a medical “retirement”).
From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.
Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:
Light enough to travel
Will it fly?
Thrifty for lots
If you’ve seen it before, don’t do it
Scarves (muted design, subtlely design, useful in chill too)
Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
Beer coozies (low cost, party-friendly, connect to home)
Passports (independence, handy for notes, interactive)
Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
Temp tattoo (inspired by Sailor Jerry rather than just a logo)
Masks (remixed from users, great for events, provides interactive activity)
Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)
Design for your audience and crew
Workshirts with patches + bandanas
Swag-box exchange and unboxing
Making best t-shirts
Lighters and pint glasses with etched logo (renegade “hippie” culture)
Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)
Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver