Tom Sawyer famously talked his gang into paying him for the privilege of whitewashinga fence while he sat by and supervised. In this talk by Dave Olson at SxSW Interactive on March 10th 2012, he shares how companies might inspire their community to crowd source projects by engaging passionate users with a mutually beneficial relationship.
This video – made from appropriately crowd-sourced photos, social posts, and other snippets + music – includes Mark Twain-period costuming, pipes, smoking jackets, board games, old-timey suitcase, mysterious envelopes, audience participation and plenty of laughs while focusing on practical tactics to rally communities with clear expectations, boundaries, rewards, and objectives and importantly – without manipulating.
3 very different project examples provide tangible advice for various campaign timelines, outcomes and audiences, and include:
* True North Media House: a long-planned (and fantastically successful), renegade self-accreditation citizen documentation project at Vancouver 2010 Olympics / Paralympics
* Phones for Fearless: a rapidly planned and deployed initiative to gather dis-used mobile phone/cameras for use by marginalized communities to tell their stories
* Hootsuite Translation: activating global cultures to speedily and accurately translate and localize a social media dashboard using a web tool… with unexpected outcomes
Fck Stats, Make Art at SxSW, March 13, 2009 was a big day for me speaking to a load of my pals and smart/interesting folks at the big crazy con-fab. Where i really dialed in my schtick with the old-timey suitcase fulla treats and “paper point” collages to direct the story.
That night, saw Black Angels rock Psychedelic fest, had a sip of whiskey and a lil puff o something with them afterwards. Met the marvellous queen of Austin Kim Eitze, rode in a magic pedi-cab and rode that good vibe through days of hi-jinks leading to the next few years of rocking so many speakings gigs including TedX, Pecha Kucha x4, Northern Voice, Assoc of Alt Newspapers, and a return to SxSW for “Crowd Sourcing Projects like Tom Sawyer“.
Anyhow, always more to say but came here to share a roundup of the Fck Stats Make Art gig with a buncha snaps, tweets, blogs and whatnot. I have a great hat from David White and a best shirt ever and of course a smoking jacket and pipe cause im not a savage.
With Canucks’ (NHL ice hockey team) rookie Quinn Hughes looking likely to best a long-held team record for points by a defensemen, seems a good idea to share this snap of me with the strapping gent who’s record may fall (plus this is 7 years to the day as though that matters).
[update: march 12/13 – NHL season indefinitely paused so Lidster’s record may yet stand for a bit due to this shortened situation]
This oak tree of a dude is Doug Lidster, long-time NHL player and at the time of this snap (March 2013) on coaching staff of Dallas Stars, since then has had another stint coaching with Canucks and no doubt other gigs.
He graciously came out to support #Hoothockey – a charity street hockey event put together at the noted SxSW event in Austin, Texas by Hootsuite (note colleague Connor Meakin between our shoulders) and Richard Loat spear-headed Five Hole for Food campaign. March 11, 2013 for the record.
In brief, various company-sponsored teams paid admission to compete in games played in a “rink” of inflatable boards – Dallas Star sent along this great space plus various side-games, a trio of cheerleader (note: i should include that pic too!) and more. The money and 7,500 lbs of food were in-turn donated to the local food banks. Lots of fun of course and lots of “internet famous” types joined in.
My frequent collaborator and co-conspirator on many adventures Kris Krug has a new website. KK is a Vancouver-area based photographer (he lives on idyllic Galiano Island) with creds ranging from conferences to rare bird docs on remote islands to sojourns in distant countries spreading goodness.
We’ve done many projects together over the years including Frederick Varley Vancouver-address photo essay, trip to Jamaica, several SXSW and Gnomedex geekfests and all sorts of goofing around in unusual circumstances.
Kris Krug’s Flickr archive is majestic and his new website is a replacement for his previous iterations which were hijacked via an SMS hack in 2018. So frustrating and a reminder to solid up your security (including SSL) and ensure you are working with a reliable host and domain registration provider (i use Laughing Squid and Gandi for the record).
There are many posts in this archive under the Kris Krug tag as well including lots of Olympic social documentation stuff around the True North Media House project, TEDx events at which we were the “official” documentation squad, longboard hockey for Heads Magazine and a panel about Rock n Roll photography with legend bev. davies.
From SXSW 2008 – amidst sirens and Austin, Texas 6th St. street noise – comes an interview with filmmaker Erich Weiss premièring “Hori Smoku, Sailor Jerry” about the originator of contemporary tattoo-ing – and iconoclastic libertarian American – Norman Collins who combined Japanese technique, Polynesian traditions, and American motifs in Hawaii during WW2.
The interview delves into the the “screwed, boozed (blued), and tattooed” wild culture as a million sailors and soldiers descended upon the idyllic islands (especially Hotel Street), plus Mr. Collins’ complex life, the artistic lineage of Sailor Jerry, rivalries and legacies of various tattoo artists/legends, mentorships of Don Ed Hardy and others, and the remarks about “fad” tattooing and (lack of) regret.
9 years ago today, I presented “fuck stats make art” to a full house at SXSW, scored hash brownies and MDMA in Austin, drank whiskey backstage with the black angels. 11 years ago, signed up for Twitter. Also brother Bob’s birthday.
These days, a challenge to just get out of bed for a cup of tea… I’m really trying to “move on”, find “acceptance” and “close the book on old life” but it sure the fck ain’t easy with such wild & fulfilling actions in my past
In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.
In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.
Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.
As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.
Day two or three, depending on how you count ‘em, of my 3rd quest to South by Southwest in Austin Texas… And I gotta say, it’s shaping up just fine man. You know, I’m keeping up a solid effort and fully professional about spreading the love of my job, and that’s going really well. Also very important to maximize the party and good times, and that, too, is progressing suitably well.
Despite shaking off some nasty flu and general haggardness from excess travel and in general just haven’t taking very good care of myself, and then coupled with some disorganization and long stories about things that didn’t get printed and didn’t get delivered and stuff, yeah it’s rolling along just fine.
Recap: Last night down at the Gingerman, one of my favourite beer drinking places (which has moved around the corner to a location that might even be finer than its previous, though I’m really surprised that’s even possible because that old location was just fine).
Yesterday I rallied up after my slumber and scarfed down some nasty coffee and went down to the Hideout Coffee Shop. I met up with this nice Canadian lady that I met every time that I’m down here and as soon as I walked in the door she said, “You’re here from Canada” and I’m like, “Yes I am!”
It was packed and hectic. Just like last year, I was late for these migas breakfast burritos laden with a bunch of leftover odds n ends shit: egg, cornflakes, etc. Tasty. I really needed a good proper breakfast! Where should I go? She told me some directions to this place and I thought I was going off track but then it all came together and I got some wicked blueberry pancakes at the Counter Cafe with poached eggs just the way i like em.
If you’re not careful you end up living on appetizers, which is why today I’m on a quest for a proper breakfast, so again, I am in some dire need of sustenance – need to nourish the body to nourish the soul. At the Hideout I got a big giant smoothie. It was quite charming.
Then, at the convention centre, I stood in line and got my badge! You gotta have a badge. If you don’t have a lanyard, man, you don’t belong.
Then I rallied with some buddies and we sat on the lawn drinking Sobe green tea. I had some Japanese envelopes from my papery stash — back from 1983! I was fortunate to be able to augment my stash with some more packets from a Japanese dollar store in Tinseltown. So I sat with some buddies (John and Jason) and I filled these wee dossiers with stickers, tattoos, pins and sealed my card in. It was like a bundle of diplomatic goodness. Good time doing arts and crafts in the sunshine.
Then I found a little table to setup. I was curious about a press release I had put out so checked on that while thinking about issues about privacy, elitism, notions about early adoption, etc.
Then I headed off to Mellow Johnnies — it’s a bike shop, a complete beauty. It wasn’t super fancy but it felt really comfortable. They had smoothies and maps for local riding routes. I could see how you might like living here with all the distances to ride. There’s not really mountains — not by the B.C. definition but long roads to ramble.
Anyhow, this particular meetup event at Mellow Johnny’s had to do with my professional capacity. The people/hosts knew what I was doing with day-job and knew what we were up to and we had some intelligent discourse about this particular topic.
But, my highlight was sharing these envelopes with all these people. And explaining the love and care that went into those things and they opened them up with excitement and questions. Cheap and Cheerful marketing success.