Tag Archives: tips

Moving feeds, future-preserving and archiving speaking gigs

Adding my thoughts to:

How to Stalk Yourself: A Manual for Creatives Filling the Gaps in their Curriculum Vitae

Some great tips – recently i’ve moved 13 blogs, pods, columns and other feeds into one big site and now organizing and coalescing the all artifacts from various speaking gigs. So many links are expired, images removed, videos down (thanks blip.tv) and so on.

I have a few tips to add:

  • Archive.org’s Wayback Machine is a great way to capture some – not all — old posts and reviews etc. Mainstream media outlets are the worst it seems for archiving — plus some sites block Archive with a robots.txt file prohibiting indexing and/or some dynamically generated sites don’t archive well so your mileage may vary
  • Before i do an event, i set up a Hootsuite dashboard to monitor all the conference or whatever’s conversation. Instagram & Twitter hashtags, Youtube, geo-located searches and variations on my name and company name (when applicable)
  • Once i am done a prezo or other gig, i’ll quickly favourite, star, like whatever all the relevant posts (usually at the airport) and then, soon after, create an archive “roundup” in Storify (used to do manually but this is so quick). UPDATE: Storify is no more, but Wakelet does a great job.
  • I keep monitoring for a week or two for any blog followups, news mentions etc. and then add to the Storify. Storify will send each person mentioned a Tweet thanking them for the contribution
  • Once done, i create a roundup blog post for each gig including a preface for context. I often now copy/paste almost entire posts (with a preface) since so many things are lost to the ether
  • Then i add the event to a “Speaking Gigs” list on a page which references back to the roundup post

The Internet has a very short memory indeed.

PS examples (in process) at: daveostory.com

Source: some great tips – recently i’ve moved 13 blogs, pods, columns and other feeds into one big site and… – Medium

Can’t Buy Me Love: A Renegade Marketing Pro’s Tips via Trippeo

My Hootsuite alum comrade pal Adarsh Pallian has yet another start-up biz — this one is a travel-expense related company called Trippeo. He published this article (with assistance from the charming Katie Fritz) in which explores some of my marketing-fu. Shared below for the record with gratitude and appreciation.

Introduced thusly via Twitter:

@pallian pays homage to @uncleweed, master of marketing and good vibes. Get some tips from his recent @Medium post! bit.ly/1URc2VU

Dave O at SXSW 09 – photo by KK

Can’t buy me love: A renegade marketing pro’s tips for making an impression

One of Vancouver’s tech-scene’s radicals used to tout the “cheap and cheerful” effect. Instead of relying on the filet mignon to impart success and influence, renegade marketer Dave Olson preferred to take his clients to underground shows and then chat business over a bowl of ramen. The man knows what he’s doing: after coming on as Director of Marketing for Hootsuite in 2010, he helped grow the user-base to 8 million, and was integral to the development of the quirky, lovable brand.

Of course, in those early days, Hootsuite wasn’t exactly rolling in the cash. Dave and his team needed to find ways to make an impression… while pinching those expensable pennies. These are a few of my favorite cheap-n-cheerful moments from the Master:

Host a dinner party

Personal AND cost-effective. One of the most memorable moments of Hootsuite’s inaugural SXSW trip was the barbeque that they hosted. Austin, of course, is pretty intense about their barbeque, so the conversation was built in. The event was inexpensive, easy to coordinate, and most importantly, an authentic place to chat with potential clients and investors.

Mobilize volunteers

Dave loved to bring enthusiastic people together around a cause, be it a Hootsuite “Hoot-Up,” a day of renegade marketing school, or a community of podcasters. Volunteers have been indispensable to Hootsuite’s success: they have translated websites, thrown parties, shared tips and tactics, and pointed out bugs. In return, Dave and his team acted as references and champions for these volunteers, helping them gain experience and land professional roles.

Say thank you, in person

One thing Dave liked to encourage was “going analogue”. He knew that facetime was the ultimate impression – no number of Mentions, Likes, or Upvotes can replicate a genuine “thanks.” Can’t be there in person? Dave was a big proponent of the quick video that included his team waving and saying thank you! A little goes a long way.

Want more stories from DaveO? He’s logged a great many of his talks on Youtube. You can find his channel right here.

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Can’t buy me love: A renegade marketing pro’s tips for making an impression — Medium.

Neil Gaiman’s 8 Rules of Writing

Neil Gaiman’s 8 Rules of Writing

Keri Smith’s “How to Be an Explorer of the World”

How to Be an Explorer of the World

The Oxford Comma, A Confounding Bit of Punctuation

The Oxford Comma, A Confounding Bit of Punctuation

Making Great Swag – soliloquy on a trail, part 3

Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012
Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012 (photo by ?)

Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:

Rules:

  • Light enough to travel
  • Photo-op-able
  • Sizes suck
  • Quality goods
  • Metaphorically yours
  • Will it fly?
  • Thrifty for lots
  • If you’ve seen it before, don’t do it

Examples:

  • Scarves (muted design, subtlely design, useful in chill too)
  • Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
  • Beer coozies (low cost, party-friendly, connect to home)
  • Passports (independence, handy for notes, interactive)
  • Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
  • Temp tattoo (inspired by Sailor Jerry rather than just a logo)
  • Masks (remixed from users, great for events, provides interactive activity)
  • Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)

Other Considerations: 

  • Design for your audience and crew
  • Workshirts with patches + bandanas
  • Swag-box exchange and unboxing
  • Budget guidelines
  • Making best t-shirts

Breaking rules:

  • Lighters and pint glasses with etched logo (renegade “hippie” culture)
  • Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)

Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver

Listen to: Making Great Swag – soliloquy on a trail, part 3 (23:37, 192k mp3, 37MB)

 

How to SXSW: Tips from @daveohoots via Reelhouse #gensocial

DaveO shares tips about enjoying SxSW in Generation Social, a film by Andrew Lavigne
DaveO shares tips about enjoying SxSW in Generation Social, a film by Andrew Lavigne

For many years (six at the time of this shooting) i rolled to Austin, Texas for a festival for tech, music, and film (and more). Frequent collaborator followed me around as a storyline in his film Generation Social: the Vancouver Network.

As a “bonus” clip, we shot my tips for enjoying and surviving SxSW. Click away to watch the clip at Reelhouse.

Blurb:

When your on the ground at SXSW it can be a bit chaotic. Here are a few pointers from a 6x SXSW’er that will help you the next time your in Austin amongst the crowds, the frenzy and the excitement. Enjoy and take heart!

Source: How to SXSW – tips from @daveohoots | Reelhouse

NXNE Interviews: Dave Olson of HootSuite Talks Social for Bands and Fans

After spieling at NXNE 2012 in Toronto with “Social Media in Revolutions and Disasters, I shared some stories and thoughts about social media –  specifically for bands and their fans – in a series created by Intel.

How to SXSW – tips from @daveohoots via Reelhouse

DaveO shares SxSW tips on the alleys of Austin

When your on the ground at SXSW it can be a bit chaotic. Here are a few pointers from a 6x SXSW’er that will help you the next time your in Austin amongst the crowds, the frenzy and the excitement. Enjoy and take heart!

Source: How to SXSW – tips from @daveohoots | Reelhouse

Screenshot 2016-05-29 16.55.35

Dave Talks Social Media for Small Business in a Bank Webinar

Under the auspices of my day-job, i shared some handy tips in webinar – promoted by a bank – designed to help small businesses learn to quickly adapt social media tools and web best practices into their marketing, operations and business development plans. It’s devoid of wild stories from foreign lands but my hair is perfect ;-) and i do some Q&A.

Please share with your pals who are trying to prioritize their marketing activities and keep their biz rolling.

NOTE: Video Removed by the Bank, leaving here for notes etc.

Dave Spiels Social Business

And, at the risk of being a sell-out, here are my notes from the gig. Here’s a resource guide too.

Tutorial with Dave Olson, Community Director, HootSuite

In 15 minutes, learn how to:

  • Build an effective social media marketing campaign
  • Respond to what is being said about your brand and business
  • Set up an online page and maintain your online presence
  • Use social media to drive traffic to your website and engage prospects
  • Distribute your targeted messages using multiple online channels
  • Advertise online on a small budget – get the top result spot on search engines

10 Tips to Tune your Online Social Strategy 

Aim: Provide practical, tactical tips they can use right away to grow business using social media/web tools.

Slides:

  1. Social  listening – set up persistent real-time search for brand mentions in Twitter – even geo-locate your searches  i.e. mentions of “accountant” or “tax” or “bookkeeping” ONLY in Halifax)
  1. Twitter conversations – be prepared to reply appropriately (draft messages, set policy, know tone and limits, build a team)
  1. Twitter community – become an expert by building lists of industry influencers, your teams, your brands etc.
  1. Facebook precense – set up a page to provide: resources; unique calls to action; and conversation – stay active, don’t feed the trolls
  1. Tracking results – see which channels deliver traffic to web site and which convert into customers with social stats and integrated Google Analytics
  1. News Alerts – get updates emailed when you brand is mentioned via Google news alerts and social mention – mitigate misinformation, outreach to prospects/media/partners
  1. Search Engine Optimization – you need: quality inbound links; tuned copywriting; clean code + sitemap
  1. Google Ads and Search – Organic (free but unpredictable) vs Adwords (paid and semi-unpredictable) – budget and balance is key
  1. Defining Strategy – decide where you needs are: do you need customers? do you need to provide more customer service channels? do you need to build brand awareness? build a toolkit for your needs looking 6 months out
  1. Understanding Social media ROI – the pay off is across channels including customer support, lead generation and mitigating PR conundrums