In prep for a barrage of international renegade diplomats descending upon Okayama, I cobbled together another decidedly mediocre video to share a few ways of getting around the city – streetcars, busses, taxis, and bicycles – as well as a finding those said ways and other information about information, ya know for tourists.
Another dispatch coming soon with specifics about getting to shrine (ceremony), resto (fancy lunch) and goat farm (party). In the meantime, please accept my humble offering.
This dispatch shares wayfinding tips to get from the main train station, down a covered shopping arcade, over a canal, a stop for coffee (optional) and then to Koraku Hotel (conveniently embedded with a post office and convenience store). Then passing statues and bars, to the Okayama View Hotel – located across from the Birkenstock store ¥100 shop – and over to the Tenmaya shopping area and transit hub as needed.
A lil video in which i mispronounce various words, stumble through “advice”, share poorly made photos, and in general, provide semi-useful instructions for riding trains – specifically the various Shinkansen “bullet” trains to get from KIX to Okayama for various wedding festivities.
A few handy annotations for pals coming to Ryoko-san and my wedding about what to do when you arrive at Kansai (KIX) airport including: getting cash, finding food, hitting up toilet, buying toys and vending items, smoking a dart and a few other fun oddities up until you wander to the train station (more on that later).
Some great tips – recently i’ve moved 13 blogs, pods, columns and other feeds into one big site and now organizing and coalescing the all artifacts from various speaking gigs. So many links are expired, images removed, videos down (thanks blip.tv) and so on.
I have a few tips to add:
Archive.org’s Wayback Machine is a great way to capture some – not all — old posts and reviews etc. Mainstream media outlets are the worst it seems for archiving — plus some sites block Archive with a robots.txt file prohibiting indexing and/or some dynamically generated sites don’t archive well so your mileage may vary
Before i do an event, i set up a Hootsuite dashboard to monitor all the conference or whatever’s conversation. Instagram & Twitter hashtags, Youtube, geo-located searches and variations on my name and company name (when applicable)
Once i am done a prezo or other gig, i’ll quickly favourite, star, like whatever all the relevant posts (usually at the airport) and then, soon after, create an archive “roundup” in Storify (used to do manually but this is so quick). UPDATE: Storify is no more, but Wakelet does a great job.
I keep monitoring for a week or two for any blog followups, news mentions etc. and then add to the Storify. Storify will send each person mentioned a Tweet thanking them for the contribution
Once done, i create a roundup blog post for each gig including a preface for context. I often now copy/paste almost entire posts (with a preface) since so many things are lost to the ether
Then i add the event to a “Speaking Gigs” list on a page which references back to the roundup post
My Hootsuite alum comrade pal Adarsh Pallian has yet another start-up biz — this one is a travel-expense related company called Trippeo. He published this article (with assistance from the charming Katie Fritz) in which explores some of my marketing-fu. Shared below for the record with gratitude and appreciation.
Can’t buy me love: A renegade marketing pro’s tips for making an impression
One of Vancouver’s tech-scene’s radicals used to tout the “cheap and cheerful” effect. Instead of relying on the filet mignon to impart success and influence, renegade marketer Dave Olson preferred to take his clients to underground shows and then chat business over a bowl of ramen. The man knows what he’s doing: after coming on as Director of Marketing for Hootsuite in 2010, he helped grow the user-base to 8 million, and was integral to the development of the quirky, lovable brand.
Of course, in those early days, Hootsuite wasn’t exactly rolling in the cash. Dave and his team needed to find ways to make an impression… while pinching those expensable pennies. These are a few of my favorite cheap-n-cheerful moments from the Master:
Host a dinner party
Personal AND cost-effective. One of the most memorable moments of Hootsuite’s inaugural SXSW trip was the barbeque that they hosted. Austin, of course, is pretty intense about their barbeque, so the conversation was built in. The event was inexpensive, easy to coordinate, and most importantly, an authentic place to chat with potential clients and investors.
Dave loved to bring enthusiastic people together around a cause, be it a Hootsuite “Hoot-Up,” a day of renegade marketing school, or a community of podcasters. Volunteers have been indispensable to Hootsuite’s success: they have translated websites, thrown parties, shared tips and tactics, and pointed out bugs. In return, Dave and his team acted as references and champions for these volunteers, helping them gain experience and land professional roles.
Say thank you, in person
One thing Dave liked to encourage was “going analogue”. He knew that facetime was the ultimate impression – no number of Mentions, Likes, or Upvotes can replicate a genuine “thanks.” Can’t be there in person? Dave was a big proponent of the quick video that included his team waving and saying thank you! A little goes a long way.
Want more stories from DaveO? He’s logged a great many of his talks on Youtube. You can find his channel right here.
“Perfection is like chasing the horizon. Keep moving.” In the winter of 2010, inspired by Elmore Leonard’s 10 rules of writing published
Put one word after another. Find the right word, put it down.
Finish what you’re writing. Whatever you have to do to finish it, finish it.
Put it aside. Read it pretending you’ve never read it before. Show it to friends whose opinion you respect and who like the kind of thing that this is.
Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.
Fix it. Remember that, sooner or later, before it ever reaches perfection, you will have to let it go and move on and start to write the next thing. Perfection is like chasing the horizon. Keep moving.
Laugh at your own jokes.
The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.
It all began with this simple list, which Smith scribbled on a piece of paper in the middle a sleepless night in 2007:
Eventually, it became the book.
Smith says of the book’s curious choice of subtitle:
I am interested in the idea of taking art (or museum shows/collections) out of the realm of ‘institution’ and into the hands of the individual, one does not need a formal space to put things in, in order for it to be valid. A museum is what YOU make it. You decide what goes in it, what is interesting, why it is interesting, how it could be displayed. It gives the reader permission to create their own portable (or not portable) show. It doesn’t have to be a public show either, it could just be your own private collections of whatever YOU find interesting. Think of it as a kind of “Sim Museum”, except in the real world. The book begins with ideas about what and how to collect things you find in the world (found objects, thoughts, ideas, stories, things from nature, etc.), a section on various ways of displaying the things you collect, and how to set up a showing.
Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:
Light enough to travel
Will it fly?
Thrifty for lots
If you’ve seen it before, don’t do it
Scarves (muted design, subtlely design, useful in chill too)
Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
Beer coozies (low cost, party-friendly, connect to home)
Passports (independence, handy for notes, interactive)
Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
Temp tattoo (inspired by Sailor Jerry rather than just a logo)
Masks (remixed from users, great for events, provides interactive activity)
Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)
Design for your audience and crew
Workshirts with patches + bandanas
Swag-box exchange and unboxing
Making best t-shirts
Lighters and pint glasses with etched logo (renegade “hippie” culture)
Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)
Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver