Tag Archives: cluetrain

Media: Fan-centric filming (MovieSet) / Vancouver Sun, June 10, 2009

Dave Olson, Director of Fan Communities
Dave Olson (me :)) holds section of Vancouver Sun newspaper with article by Gillian Shaw which he wrangled / interviewed about an erstwhile online movie promotion which community – Photo by Quinn Bender

Gillian Shaw of the Vancouver Sun newspaper shared the MovieSet story with her readers in an article called “Online and on the set” on June 9, 2009.

The article ran as a full page on the Entertainment section and you can explore two versions online in both the Technology and Entertainment sections. The print edition includes a screenshot of the Behind the Scenes vidcast show with Shaun and Eric, while the online version features a video with Director of Fan Communities Dave Olson giving a tour of MovieSet.com (including Mega Shark vs. Giant Octopus).

The article kicks off by asking: Care to wander onto the set of a movie shoot, chat with the actors, see the inside story on the stunts?

Well, do you?

{snip}

The article quotes the erstwhile leader of the “social media renegades,” Dave Olson, who relates the focus on fan participation as the key to traffic growth and enthusiasm for the site, using our recent Death Warrior campaign as an example (links/snippets added):

“It empowers fans to go out and evangelize and start the conversation,” said Olson, who became director of fan communities for Movieset in January, after successful stints at a number of Vancouver digital companies including Raincity Studios where he curated an award-winning blog and helped launch Phones for Fearless, a campaign to support eastside artists and residents.

“The movie business has been slow to come to this style of marketing,” said Olson. “It is bubbling up from the grass roots.”

Movieset.com is a boon for indie films and it’s attracting attention from larger studios.

For small very specialized films, such as Death Warrior, a mixed martial arts film that included livestream video among its offerings for fans, Movieset allowed it to find a core audience that shared a passion for the action film.

“We found out where fans of that genre hang out, we communicated with them in their language and we invited them to take part,” said Olson. “We even gave away the bloody sweatshirt that Georges St-Pierre was killed in to a fan at the end of it.”

Finally, Ms. Shaw’s article outlines some of the other tactics we’ve used to bring movie fans behind the scenes and a call to action for movie makers of all kinds ~ from indies to majors ~ to hop aboard the MovieSet cluetrain:

“The site’s front page is refreshed daily and we’re outreaching to fans through Twitter, a Facebook trivia application and a behind-the-scenes vid cast,” said Olson.

While it still goes against the grain to loosen their grip on content, traditional studios are stepping aboard.

“Studios one by one are starting to realize there is some value here,” said Olson. “They see it is a conversation that is going on and it will go on without them.

“They are saying ‘we should start to participate whether we want to or not.’”

Related:

Dave Olson gives a tour of MovieSet.com

Riff:

Indeed, there are now excellent examples which demonstrate the power of MovieSet’s two-headed monster. Cast and Crew members are employing our tools to streamline their daily workflow, they deliver content directly to their movies page including still photos, videos, news, or blog posts.

Once uploaded, the rich content gives the social media conversationalists an opportunity to reach out to an engaged community of fans interested in the film. Fans then become active contributors by following, supporting and commenting throughout each phase of production. And so on, and so on …

Read the full article: Online and on the set [archived link] by Gillian Shaw (@gillianshaw on Twitter) in the Vancouver Sun, June 9, 2009 –

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Online and on the set Attached as .pdf

Note: Cross posted from: Vancouver Sun Article helps spread the fan-centric MovieSet Vision

See Also: Movieset in Vancouver Sun + Video interview

Media: Fan-centric filming (MovieSet) / Vancouver Sun, June 10, 2009 by Gillian Shaw