Tag Archives: media

Guam Dossier part 0 – Jerry Day

Pacific Daily News Guam: Article about Jerry Garcia's death with quotes from Dave
Pacific Daily News Guam: Article about Jerry Garcia’s death with quotes from Dave

#Guam (and me) and Jerry Garcia were in the Pacific Daily Newspaper on this day in 1995.

Tragically Hip – Man, Machine, Poem tour / media + artifact round-up

Creative Social Publicity and Promotion preso – SFU, 2016

sfu-class

From time to time, I visit various classes associated with B.C.’s Simon Fraser University’s fine publishing program under the stewardship of Suzanne Norman. This time around, the class was something about personal publicity and brand building. As such, I share anecdotes gleaned from Hootsuite and dozens of other personal social and community projects from over the years of activism, media outreach and marketing.

Head to class for: Creative Social Publicity and Promotion at SFU (1:56:08, 84MB, .mp3)

More: Roundup of artifacts from Creative Social Publicity and Promotion at SFU

Five million customers, no ad budget: How Hootsuite used a freemium model to build its business | Financial Post

An article by Ryan Holmes talking about the tactics and methods Hootsuite used to build with small budgets and big fun including Hootups, community activities like translation project, creative swag and more…

Ryan Holmes | April 10, 2015 1:04 PM ET

Ryan Holmes: With literally millions of apps competing for attention, startups are finding themselves forced to pour ever greater sums into marketing efforts. But money isn’t always the answer…

But more money isn’t always the answer. In Hootsuite’s first three years, we grew our user base from zero to five million people. During that time, our marketing budget was pretty much non-existent. We turned instead to a pair of complementary, low-cost approaches to find and keep customers. It may well have made all the difference.

Freemium economics One fundamental decision made shortly after launching in 2009 was to make our social media tool a freemium service. The majority of our users — and we very quickly reached the million mark — paid nothing. They could (and still can) log in for free to view their social media accounts from one dashboard, schedule messages and see analytics. Companies that wanted beefed up functionality and extra support, paid a monthly fee, ranging from as little as $9 to $1,000 and up for large enterprises with lots of employees.

Why invest so many resources and so much bandwidth catering to millions of free users who would never account for a cent of revenue? For starters, freemium dramatically reduces the need for traditional marketing and sales efforts. Our free users — in steady, predictable numbers — became paid users. Instead of having to sell them on the merits of our product with expensive ads, we let them see for themselves. Our product became our best marketing tool and salesperson. On average more than half our paying customers, including large clients, start out as free users.

Meanwhile, our free user base fulfilled another key function: It kept us honest. Free users are fickle; they’re not locked in by a contract or any other obligations. They can, at any moment, pick up and take their “business” elsewhere. So to maintain and grow our free user base, we had to continually update our product, rolling out new features to stay ahead of the pack.

These same features helped us win and keep paying customers. While other corporate tools were years behind the social media curve, our efforts to satisfy free users meant we could offer big enterprise customers the latest technology.

Seeing value in community But the freemium approach wouldn’t have been as effective were it not for another equally important strategy: investing in a fully functional community department. In many startups, the community team, if there’s one at all, is treated as an extension of marketing or customer support. While their ostensible role may be “building a community” of users, they spend a lot of time pitching products and fielding help calls.

Our community department, by contrast, didn’t have direct sales or support responsibilities. Their primary mandate was to help people who already knew our product connect with one another. In the early days, they set up social media accounts in a half-dozen key languages, sharing updates with users around the world.

At the same time, they led a crowdsourced translation effort that saw our tool translated into more than a dozen local languages, from German and Italian to Thai and Chinese. (Amazingly, translations were volunteer-driven — motivated by love of the technology and a liberal helping of swag, i.e. stickers, T-shirts and cuddly stuffed animals inspired by our owl logo.)

Online efforts were supplemented by old-fashioned face-to-face events. In emerging markets, the community team helped users organize hundreds of free meetups (branded as “HootUps”), where people could get together and trade product tips. Ultimately, a network of hundreds of volunteer “ambassadors” around the world took shape, enthusiastic users who agreed to spread the word in their countries. Many of these ambassadors were bloggers, consultants and marketers whose own agenda of developing a large online following aligned well with ours.

Cumulatively, these projects gave us entree into new markets, initiating the viral chain of adoption in other countries and spreading our product beyond its original North American user base.

Source: Five million customers, no ad budget: How Hootsuite used a freemium model to build its business | Financial Post

HempenRoad Dispatch #1, Nov. 1996

Early November 1996

Hello;

My name is is Dave Olson, I run an international mail-order hemperprise as well as research and produce other creative projects about hemp.

This month Japanese filmmaker, Eiji Masuda, and I will be heading to create a completely new hemp film in which we will travel the north america west coast stopping in along the way to visit hempy people.

All this is explained on a web page that we invite you visit and read through. We feel this is an exciting project that merits your looking it over.

If you are unable to access the WWW, please reply and i’ll send you the info via e.mail or post.

While there, be sure to link to look at my ongoing research into Hemp in Japan. Much research is there along with a bunch of pictures. Sit down and enjoy it.

This is not a mailing list or anything weird or sketchy. Please zoom over to check out our plan and respond via phone, e.mail, fax or post to become part of this film.

enjoy,

dave olson

Zhonka Media Roundup

See Zhonka Broadband media page for more Internet business-related press.

Zhonka co-founders on 40 under 40 List (new window) – feature article by Paul Schrag from Business Examiner details achievements by 40 area business leaders under 40 years of age including Zhonka’s Jacob Stewart and Dave Olson 6/23/03

Article from The Olympian (new window) – newspaper article about Zhonka Broadband by Alex Goff w/ pic of Dave, Jay and Kenny Trobman at the Clubside Cafe 3/21/03 – Photo by Steve Bloom /The Olympian

Article from The Olympian (new window) – newspaper article featuring DaveO discussing ATG bankruptcy and Zhonka plans 05/02 – Another Olympian article about ATG’s alleged purchase 06/02 – Photo by Steve Bloom /The Olympian

Interview from Business Examiner (.pdf) – Q & A newspaper interview discussing OlyWa / ATG merger, Internet marketing, etc.

Making Great Swag – soliloquy on a trail, part 3

Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012
Dave (L) and Richard Loat shoot swag from atop the Hootbus at SxSW HootHockey event in 2012 (photo by ?)

Creating memorable, keep-able promotional items can enhance your brand / campaign rather than getting tossed out. On a hiking trail, Dave shares “rules” and considerations from experience, including many examples and anecdotes, ergo:

Rules:

  • Light enough to travel
  • Photo-op-able
  • Sizes suck
  • Quality goods
  • Metaphorically yours
  • Will it fly?
  • Thrifty for lots
  • If you’ve seen it before, don’t do it

Examples:

  • Scarves (muted design, subtlely design, useful in chill too)
  • Flags (simple design, sized to fold, wear like a cape, bonus for decorating event)
  • Beer coozies (low cost, party-friendly, connect to home)
  • Passports (independence, handy for notes, interactive)
  • Pins and stickers (easy giveaways, make a bundle for excitement, mailable, each unique)
  • Temp tattoo (inspired by Sailor Jerry rather than just a logo)
  • Masks (remixed from users, great for events, provides interactive activity)
  • Plush owls (remixed from user, take like a traveling gnome, shoot from cannon!)

Other Considerations: 

  • Design for your audience and crew
  • Workshirts with patches + bandanas
  • Swag-box exchange and unboxing
  • Budget guidelines
  • Making best t-shirts

Breaking rules:

  • Lighters and pint glasses with etched logo (renegade “hippie” culture)
  • Coasters (allowed us to leave bread crumbs, bars/restaurants find useful)

Recorded spontaneously in May 2013 on Varley Trail, Lynn Valley, North Vancouver

Listen to: Making Great Swag – soliloquy on a trail, part 3 (23:37, 192k mp3, 37MB)

 

Vancouver Stories from the Museum on @TheRushTV show

After a recent appearance discussing HootSuite culture, i sat down with Fiona Forbes and guest host Peter Verge to share a few of my favourite – somewhat-forgotten – Vancouver-centric stories. This time, the set was on-location at the Museum of Vancouver.

I shared anecdotes about rock and roll photographer Bev Davies, the Group of 7 bohemian painter Frederick Varley, and the elusive Grateful Dead shows in 1966 + name check for Janis Joplin and Big Brother and the Holding Company.

The show also broadcasts a livestream which includes all the in between banter and offside comments and anecdotes from the Twitter stream.

Continuing the Conversation After the Talk – soliloquy on a trail, part 2

Dave performs "Corwd Sourcing Community Projects like Tom Sawyer" at SxSW 2012
Dave performs “Corwd Sourcing Community Projects like Tom Sawyer” at SxSW 2012 (photo by ?)

Public speaking is often/usually undertaken for a purpose beyond simply giving a talk. Indeed, starting and continuing a conversation is important for gigs relating to business endeavours, civic causes, art projects. After capturing attention and sharing ideas, documenting the reactions, questions, and reviews, as well as following-up in a meaningful manner, give a speech a life beyond the lectern.

Along a trailside stream, Dave shares practical tactics – both off-line networking and on-line curation – for doing so learned from diverse gigs for myriad purposes. Unedited and spontaneous, transcription also available. 

Unedited and spontaneous, transcription also available. Recorded April 2013.

Listen to: Continuing the Conversation After the Talk – soliloquy on a trail, part 2 (21MB, 192k mp3, 11:44)

NOTE: Storify (sadly and neglectfully) pulled the plug on the service in May 2018, the noble company Wakelet now offer similar / same functions.

More: Transcribed version of “Continuing the Conversation After the Talk {DRAFT coming eventually}

DaveO Talking HootSuite Culture on @TheRushTV show

Amidst a barrage of HootSuite-related media coverage, I appeared on The Rush TV show (Note: I appeared representing Happy Frog in 2008 when the show was “Urban Rush”).

In the segment with host Fiona Forbes, and guest host Tiffany Gurden, about the new East Van office, our unwitting role in the Egyptian revolution, what makes us special and a few notes about the tools.

The show also broadcasts a livestream which includes all the in between banter and offside comments and anecdotes from the Twitter stream.