In a message to Steve Pratt, a podcast producer and former of CBC Radio 3 who gave a stellar speech about “building the worst radio station” (at Northern Voice conf 2009) meaning breaking all the ‘norms’ to create something special (which he and colleagues did and got hosed anyhow).

Now with a podcast for brands company, he’s fantastically successful and podcasting is somehow a big deal (i was a wee bit too early and erratic) – i wrote him this note in reply to a post about “best practices” for podcasting at some point and some place. Can’t really recall where and when (not recently) but hey, here it is for the record.

Bonus: photo by Liz Hargreaves of “Steve Pratt prior to his talk Making the Worst. Radio Station. EVER. Here seen chatting with Robert Scoble and Kris Krug” 

Ergo:

Meaning to mention: I use the wisdom gained from your legendary “how to make the worst radio station in the world” talk when making my podcasts as-in: I never bother to give a URL, no sponsors, no endless reminders to subscribe and review, no “shout outs” – much of the time I forget to even tell the title of the show… This is what meta-data is for right? I mean people are smart… They found your show after all, I don’t need to rub it in and remind them with all the self referential “meta banter”.

I think: Audiences are self-organizing, and they know what to do – so, treat them with respect, keep em sincerely interested and all the rest falls into place. Fck stats, make pods.

Anyway, you are awesome, carry-on.