Thanks to our thousands of users, we have what seems to be an infinite amount of data about how small businesses and using social media. We analyzed how small businesses differ from personal users, what networks they use the most, and where the most engagement can be found.
Here is a breakdown of some of the more interesting results that came out of our research:
Nearly ¼ of our small business users are on WordPress, while others are on Tumblr and Blogger in smaller numbers.
31% of our business users who have a profile on Facebook have more than one account on the network. Similarly, 10% of businesses on Twitter have more than one account on the micro-blogging network.
Twitter is a more engaged and responsive audience than any other social network, Facebook included
Small businesses are using social media management tools like Postling more and more every single day. The desire for a one-stop site that aggregates comments across all social networks is increasingly in demand, as well as general ways to save time while using social media