Preamble: I shared stories about growing Hootsuite on a grassroots level and break down tools and tactics in this “Conversations with Community Managers” audio pod interview from May 27, 2010.
Details: Conversations with Community Managers – Dave Olson (Hootsuite) Episode #9 features Dave Olson, Marketing Director for HootSuite, which helps people and companies track, monitor and manage their Twitter communities.
Note: this transcription was performed by Jimmy M. in Kenya with best efforts. Any feedback + errors or omissions are welcome. Also, i do not work for Hootsuite as of Sept 2017 and views are not the company’s etc.
Welcome to conversations with Community Managers, a podcast series with actual Community Managers from a variety of Industries. On this podcast, we peel back the hype and get into ‘how to’ discussions that uncover community and social media management best practices. Conversations with Community Managers is a co-production of Voce Communications and the Community Roundtable.
Doug Haslam: This is Doug Haslam from Voce Communications.
Jim Storer: And Jim Storer from the Community Roundtable.
Doug: And with us is Dave Olson, the Marketing Director for Hootsuite joining us from Vancouver…North Vancouver I guess, right?
Dave: Well the office is in right here in downtown Vancouver but I live up in the hills of North Vancouver right on the side of the mountain so I get to sort of descend from the upper reaches into the city each day.
Doug: About your title, so Marketing Director which is pretty traditional and old school but you say you like to call yourself Community Wrangler. Can you explain what that means?
Dave: Oh really underneath what I do at marketing and it really includes everything from the messaging and the PR and the public relations, media relations as well as support, all those things tie back into telling our story and building a community culture around all that. So I prefer Community Wrangler just because it sounds a little less corporate but really things like support is the new marketing and community building is the new marketing. So a lot of the things that traditionally would be done by a marketing director, I do them clearly differently, to say the least. Continue reading Sharing Social Marketing Stories for Communities – Community Roundtable, 2010 – Transcription