How Will the Wolf Survive: Can Musicians Make a Living in the Streaming Era?
| March 31, 2014I have written elsewhere that it looks doubtful that musicians will be able to make much of a living from their recordings given the kind of pittance that trickles down from streaming services after record labels and others have taken their pieces of the pie. It appears that it will be harder and harder for musicians to even get to the level of audience where they can make a living based on income from live shows. My assumption in coming to this conclusion is that the impact of these services will be this profound because they might soon be the way most folks consume recorded music. Music consumption through streaming grew 32% from 2012 to 2013 in the U.S., while overall music sales fell 6.3%. (Source) At present these services are, in some countries, a small ancillary revenue stream for musicians, and in those cases they’re viewed as another welcome revenue stream. But I’m curious as to what happens to musicians when these services become more ubiquitous—when streaming becomes the new download (just as the download took over physical CD sales)—which is what the owners, partners and investors in them intend.