Tag Archives: public relations

“Starting Your Story, part 1” – Social Marketing Kung-fu / workshop & spiel

Dave Olson and students at Social Marketing Kung-fu Workshop / Spiel in May 2013
Dave Olson and students at Social Marketing Kung-fu Workshop / Spiel in May 2013

What to do on day one of any new start-up project” – whether for business, nonprofit profit, campaign or revolution including: naming / branding, media kit and various descriptions, and building culture, excitement and a posse – all without spending much money – are covered in part 1 of a fast-paced *master class* workshop by Dave Olson from  May 2013.

Download: Starting Your Story – Social Marketing Kung-fu 1 – workshop / spiel (1:07:02, 98.7MB, .mp3)

Community Feasthouse podcast feed – All manner of discourse from media interviews to various lectures and presentations. Topics include social web fu, creative culture, podcast making, DIY publishing, community cultivating, art making and related adventures.

Continue reading “Starting Your Story, part 1” – Social Marketing Kung-fu / workshop & spiel

Start-up Storytime at Giftbit

daveostorytime
Dave tells stories from the suitcase at Giftbit – art’d up by a lovely employee who’s name escapes me at this moment

In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.

In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.

Bring your own sushi for: Start-up Storytime at Giftbit Lunch and Learn (192k mp3, 1:23:13, 119MB)

Topics: 

  • Living on the isle of Guam and Dave’s first experience with the internet.
  • Startups and working for Hootsuite
  • Localization & competitive edge
  • Startup advice: Mouse & magnifier metaphor (Amplify brand, build assets, learn customer vocabulary)
  • Tips on creating a media kit
  • Working with the media
  • International markets
  • The power of the inexpensive video
  • One hug at a time
  • How to deal with crisis
  • Customer Stories
  • Different solutions for different audiences (Japan uses cash,
  • Indonesia smart phone user density)
  • Events not sucking
  • SXSW and swag
  • Fuck stats make art
  • Be your own user
  • Fostering a strong company culture
  • Thanks for sushi

Notes:

A staff member recorded the talk, edited out some bits and glued it together, plus created this wonderful graphic art piece of me in action.

I am no longer an employee of Hootsuite and this talk was done as “me” not as “me from Hootsuite” and does not reflect official company point-of-view etc. Govern yourself accordingly.

I am on advisory board of Giftbit and own some shares. Was also compensated with sushi for the talk.

Also: yes, there are “cuss words”, several.

PS Some of the clips exist on Giftbit’s Soundcloud channel, specifically:

Of yeah, Giftbit is:

Giftbit is reimagining digital gift cards.

Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.

As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.