Start-up Storytime at Giftbit

daveostorytime
Dave tells stories from the suitcase at Giftbit – art’d up by a lovely employee who’s name escapes me at this moment

In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.

In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.

Bring your own sushi for: Start-up Storytime at Giftbit Lunch and Learn (192k mp3, 1:23:13, 119MB)

Topics: 

  • Living on the isle of Guam and Dave’s first experience with the internet.
  • Startups and working for Hootsuite
  • Localization & competitive edge
  • Startup advice: Mouse & magnifier metaphor (Amplify brand, build assets, learn customer vocabulary)
  • Tips on creating a media kit
  • Working with the media
  • International markets
  • The power of the inexpensive video
  • One hug at a time
  • How to deal with crisis
  • Customer Stories
  • Different solutions for different audiences (Japan uses cash,
  • Indonesia smart phone user density)
  • Events not sucking
  • SXSW and swag
  • Fuck stats make art
  • Be your own user
  • Fostering a strong company culture
  • Thanks for sushi

Notes:

A staff member recorded the talk, edited out some bits and glued it together, plus created this wonderful graphic art piece of me in action.

I am no longer an employee of Hootsuite and this talk was done as “me” not as “me from Hootsuite” and does not reflect official company point-of-view etc. Govern yourself accordingly.

I am on advisory board of Giftbit and own some shares. Was also compensated with sushi for the talk.

Also: yes, there are “cuss words”, several.

PS Some of the clips exist on Giftbit’s Soundcloud channel, specifically:

Of yeah, Giftbit is:

Giftbit is reimagining digital gift cards.

Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.

As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.