In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.
In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.
Bring your own sushi for: Start-up Storytime at Giftbit Lunch and Learn (192k mp3, 1:23:13, 119MB)
- Living on the isle of Guam and Dave’s first experience with the internet.
- Startups and working for Hootsuite
- Localization & competitive edge
- Startup advice: Mouse & magnifier metaphor (Amplify brand, build assets, learn customer vocabulary)
- Tips on creating a media kit
- Working with the media
- International markets
- The power of the inexpensive video
- One hug at a time
- How to deal with crisis
- Customer Stories
- Different solutions for different audiences (Japan uses cash,
- Indonesia smart phone user density)
- Events not sucking
- SXSW and swag
- Fuck stats make art
- Be your own user
- Fostering a strong company culture
- Thanks for sushi
A staff member recorded the talk, edited out some bits and glued it together, plus created this wonderful graphic art piece of me in action.
I am no longer an employee of Hootsuite and this talk was done as “me” not as “me from Hootsuite” and does not reflect official company point-of-view etc. Govern yourself accordingly.
I am on advisory board of Giftbit and own some shares. Was also compensated with sushi for the talk.
Also: yes, there are “cuss words”, several.
PS Some of the clips exist on Giftbit’s Soundcloud channel, specifically:
Of yeah, Giftbit is:
Giftbit is reimagining digital gift cards.
Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.
As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.