Tag Archives: start-up

Memento: Reggie Watts and “Hootsuite Guys” / Tectoria, 2012

Memento: Reggie Watts and “Hootsuite Guys” / Tectoria, 2012

The early days of Hootsuite was a wild barrage of excitement and activities including a lot of semi-related speaking gigs which were on “my own time” but often relating to experience gained while doing start-up companies including this particular social media software project.

In this example, my co-conspirator and fellow vice president (me community, and him business development) Greg Gunn went back to Greg’s hometown of Victoria, BC (where i later lived for a bit) for a “Experience Tectoria” event which ran in tandem with the fantastic Rifflandia festival (for which we received VIP passes and a fancy hotel).

We did a Keynote on a Boat at Experience Tectoria (spiel with orcas and beers) – Roundup in the lovely harbour with “12 pieces of wisdom” learned from doing this and other start-ups. It was one of the funniest and most fun speaking gigs ever and, was interrupted as a pod of orca whales (seriously) was breaching off the side of the boat, so we could pause to see the grandeur.

There was abundant food and beer on offer during the talk, and at the end I was given a case of “bomber” bottles which, shockingly and only time ever, I had to decline as I had an opportunity to rush over to the music festival to catch my buddy Dan Mangan perform – at the time a rising star, now a solid presence, Juno-award winner and a start up founder himself.

As part of the programming, Reggie Watts also performed and had a chance to hang out with him for a “session” plus Wayne Coyne from The Flaming Lips came to check out the event (but sadly wasn’t at our talk – though i did say hello and later rocked out to his band’s stellar outdoor performance) – I also judged a start-up pitch panel, choosing a winner and went on to be at on their advisory board (Kiind / Giftbit).

Audio: Some years afterwards, some video clips surfaced, I extracted some audio, cleaned it up and released for educational use as Keynote Aboard a Boat.

PS Goes without saying neither Greg nor I are with Hootsuite anymore.

Media: “Zhonka ISP…” (at Clubside with Jay) / The Olympian, 2003

Media: “Zhonka ISP…” (at Clubside) / The Olympian, 2003 / p.1 (business cover)
Media: “Zhonka ISP…” (at Clubside) / The Olympian, 2003 / p.2 (inside)

Social Marketing Kung fu: Choose a topic card, a story or spiel may follow

Choose a topic card, a story or spiel may follow

These note cards are residual evidence of a “lunch ‘n learn” and/or other spiel presented in some context or another.

As it goes, i can’t cover all of my Social Marketing Kung Fu(n) topics o’ wisdom in one session, so i make a “game show” where attendees choose their own adventure by choosing from these little prompts.

Shared here for future reference.

PS You can hear loads of my spiels about topics including: marketing, start-ups, PR, renegade social community building etc. via the Community Feasthouse podchannel if inclined.

 

Start-up Storytime at Giftbit

daveostorytime
Dave tells stories from the suitcase at Giftbit – art’d up by a lovely employee who’s name escapes me at this moment

In 2016, I presented a “Lunch and Learn” to the staff of Giftbit (formerly Kiind) about social marketing, culture building, community sparking, and start-up life – also managing events and improving copywriting and oh yeah, media relations.

In brief, I wrote out a batch of topics on paper cards, tossed them on the table and invited the assembled folks to choose. As such, the talk is spontaneous, fast-paced and offers a load of practical advice, interspersed with anecdotes from companies at which i toiled including Hootsuite, Elastic Path, Raincity Studios and various others endeavours.

Bring your own sushi for: Start-up Storytime at Giftbit Lunch and Learn (192k mp3, 1:23:13, 119MB)

Topics: 

  • Living on the isle of Guam and Dave’s first experience with the internet.
  • Startups and working for Hootsuite
  • Localization & competitive edge
  • Startup advice: Mouse & magnifier metaphor (Amplify brand, build assets, learn customer vocabulary)
  • Tips on creating a media kit
  • Working with the media
  • International markets
  • The power of the inexpensive video
  • One hug at a time
  • How to deal with crisis
  • Customer Stories
  • Different solutions for different audiences (Japan uses cash,
  • Indonesia smart phone user density)
  • Events not sucking
  • SXSW and swag
  • Fuck stats make art
  • Be your own user
  • Fostering a strong company culture
  • Thanks for sushi

Notes:

A staff member recorded the talk, edited out some bits and glued it together, plus created this wonderful graphic art piece of me in action.

I am no longer an employee of Hootsuite and this talk was done as “me” not as “me from Hootsuite” and does not reflect official company point-of-view etc. Govern yourself accordingly.

I am on advisory board of Giftbit and own some shares. Was also compensated with sushi for the talk.

Also: yes, there are “cuss words”, several.

PS Some of the clips exist on Giftbit’s Soundcloud channel, specifically:

Of yeah, Giftbit is:

Giftbit is reimagining digital gift cards.

Our platform and infrastructure makes digital gift cards more cost effective, simple, and smart.

As a B2B marketplace for selling, sending, and purchasing digital gift cards, we deliver fully-branded, trackable digital gift cards that allow you to send incentives and rewards by email or by a unique link to a recipient. For all gift cards that go unclaimed, funds are returned to your account.

Community + Freemium = Start up Magic, Hootsuite Community

Recently, Hootsuite CEO Ryan Holmes posted an article in his LinkedIn influencer column “Two Lean Startup Hacks to Get Millions of New Customers | Ryan Holmes | LinkedIn” to discuss some key tactics we used to build Hootsuite in the early days: freemium + community.

I am especially proud of the community focused narrative of which I’ll share a bit here:

Investing in Community-Building Programs  

But it’s important to note that freemium was just one part of our formula for user growth. Another big piece of the puzzle was investing in a fully functional community department at Hootsuite. In many startups, the community team – if there’s one at all – is treated as an extension of marketing or customer support. While their ostensible role may be “building a community” of users, they spend a lot of their time pitching products and fielding help calls.

Our community department, by contrast, didn’t have direct sales or support responsibilities. Instead, their primary mandate was to help people who already knew and loved our product connect with one another. They built out social media channels in a half-dozen key languages, enabling users around the world to share updates and learn about Hootsuite news and events. And they organized crowd-sourced translation efforts, recruiting international users to adapt our interface into local languages, everything from German and Italian to Thai and Chinese. (Amazingly, translations were volunteer-driven – motivated by love of the technology and a liberal helping of swag, i.e. stickers, t-shirts and cuddly stuffed animals inspired by our owl logo.)

Online efforts were supplemented by old-fashioned face-to-face events. In emerging markets, the community team helped users organize hundreds of free meetups (branded as “HootUps”), where people could get together and trade Hootsuite tips. Ultimately, a network of hundreds of volunteer “ambassadors” around the world took shape, enthusiastic users who spread the word about Hootsuite in their countries. Many of these ambassadors, not surprisingly, were bloggers, consultants and marketers who just so happened to have large online audiences of their own.

Cumulatively, these projects gave us entree into new markets, initiating the viral chain of adoption in other countries and spreading Hootsuite far beyond its original North American user base.

via Two Lean Startup Hacks to Get Millions of New Customers | Ryan Holmes | LinkedIn.

Hootsuite unveils new Mount Pleasant digs

Hootsuite unveils new Mount Pleasant digs

Conversations with Community Managers – Dave Olson (Hootsuite)

Conversations with Community Managers – Dave Olson (Hootsuite)

Global Social & Positive Tension – G+ Hangout Video

As an experiment, my colleague Greg Gunn and I hosted a Google+ Hangout to share some ideas and test this broadcast and archive platform. Included here since there are some funny bits.


VP Biz Dev, Greg and VP Community, DaveO hosted our first live G+ Hangout. The two chatted about HootSuite’s recent G+ integration, upcoming HootSuite features and the state of social media.

Add a Feather to your Cap ~ Join the @HootClub

From the archive for historical record (and to recall the efforts of me and my marketing/community/international teams at Hootsuite) – of course, i no longer work at/with the company and this is not official in any way, was once part of the public internet. #AlwaysBeArchiving

Owly Machu Picchu

Big Hoots & Pro Tips for Community Manager Appreciation Day #CMAD

From the archive for historical record (and to recall the efforts of me and my marketing/community/international teams at Hootsuite) – of course, i no longer work at/with the company and this is not official in any way – this content was once part of the public internet. #AlwaysBeArchiving

HootSuite for Community Managers