Events: Canucks Fan Zone – Engaging Fans, Building Online Communities

Via @dannyrobinson: New Media BC – Canucks Fan Zone case study – – note: I’m participating (despite name misspelling ;)


Events: Canucks Fan Zone – Engaging Fans and Building Online Communities in the Social Media Space

June 25, 2009 3:00 pm
The Lamplighter in Gastown, 92 Water Street, Vancouver

In partnership with New Media BC, the Anton Sledgehammer Creative Agency will present a case-study on the Canucks Fan Zone, a user-generated editorial and fan media web portal followed by a good old fashion networking mixer.

Bruce Warren and Jamie Ollivier, the Creative Directors of Anton Sledgehammer, will walk the audience through the process and experience of building a global community focused on the Vancouver Canucks.

From the genesis of the concept to implementation, the case-study will explore the issues and challenges associated with this kind of community-building. Bruce and Jamie will explain how they worked with their client to create a world-class 100% User-Generated Content News & Media Portal: “Your Alternative Canucks News Source.”

In addition, the case-study will include Fan Zone contributors, bloggers and podcasters who will share their experiences as “Citizen Journalists.”

The session will conclude with a Q & A, prize giveaways from EA sports and the Canucks, followed by some good old fashioned social networking with drinks and appy’s (First drink and appetizers are included).

-Bruce Warren & Jamie Ollivier: Anton Sledgehammer Creative Agency
-Paul Dal Monte: Marketing & Brand Manager for Vancouver Canucks
-Miss 604/Rebecca Bolwitt: Canucks Fan Zone blogger & local “Blogosphere personality”
-Dave Olsen: Canucks Fan Zone Blogger
-Richard Loat: Canucks Fan Zone Blogger & Admin for Vancouver Canucks Facebook application (with 180,000 members)

3:00pm-3:30pm Registration & Networking
3:30pm – video reel, greatest Canuck moments of the 2008/2009 season
– a message from Sponsors/contributors
3:40pm – Presentation starts
(approximately) 4:15pm – Presentation ends

Networking Mixer to follow, all at the newly renovated Lamplighter in Gastown, part of Donnelly Hospitality Management

The Fan Zone case-study is a not to be missed event for Creative Agencies, Social Media Companies, Bloggers, Vancouver Canuck Fans, & the general public to learn from and celebrate this hugely successful and existing community portal leveraging the social media space.