Building A Posse:
Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. In this seminar, Dave will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. Tips and tactics will include: understanding motivations, providing rewards, and organizing disappearing task teams while avoiding “cat herding” and conflicts.
Crowd Sourcing Notes
Who ya got
Types of vols
Different motivations
Different talents
Different Incentives: links, accolades, swag, perks, bevvies, Title, recos, freebies
- Rockstars (brand)
- Gardeners (detail)
- Interns (career)
Providing Constraints (media, support, comments)
Demand through scarcity
Keepin the Course
Objective is the objective
Disappearing task forces (send on a quest)
Specific goal (do this many is this time)
Specific ask (your role is…)
Trackable / Leaderboard
Get the interns to supervise the vols (Reports for accountability)
“Inspiration is key to participation – they *want* to feel part of your culture”
Amplifying Success to make more
Keep it public (flickr, not FB)
gather assets (photo, comments)
log and listen (yellow belt)
have a “badge” or “kit” or … membership
Taking what you get (and making it great)
Quizzes
find strengths
finding superusers (listen and learn)
make feel part of something bigger and important
finding interns – sources (motivations) how to treat (title, real jobs, promise, high standard)
take them along for the ride (events, roadies)
Recommendations and taking their trust/time seriously
Other crowdsourcing-minded stuff:
Interview with Dave Olson, Community Director of HootSuite Media, Inc
Hootsuite and Crowdsourcing in Japan
Crowdsourced Translation Fuels HootSuite’s International Expansion
Documenting your Olympic Documentation ~ Contribute your thoughts
People’s History of Vancouver 2010 – Hello Vanoc – IOC says Tweet On