Why listen
Mitigate pr conundrums
Understand market position
Find relationships
Build vocabulary
How to listen
Aggregate with robots & dashboards
Live rss & know power
Booleans master
Misspellings & synonyms
Also sentiment (another time)
Socialmention Google YouTube, vimeo, blip etc
Feed into netvibes
Track terms, tags & lists in hootsuite
Geo (next time)
What do with it
Log it Share it Feed it
Tweet it Fb maybe
Create funnels of access News roundups
Recipe Log > feed > tweet > backup
Make for future
Know the Makers
Media list invite
Dossier of interests
Reward with affection
Tell their story
Reflect on yourself