Tag Archives: social

Day-job skills and ideas for musicians

The Matinee Set list
Bands need helpers on tour to spread the social vibes and make cool arts n crafts

Canadian broadcaster Grant Lawrence posted a bit on CBC Radio 3 blog (now disappeared from internet and not archived) about “Backup Job Plans for Musicians” and i chimed in with unsolicited advice, [the article seems to be lost from the internets as cbcradio3 has ummm… disbanded] anyhow, ergo:

My advice is to have a backup plan which used your skills to help other bands. Keeps you in the mix and gives you an opportunity to share your knowledge and skills with other band folks who are on similar path/mission/trajectory as your own.

A few good ideas:

Silkscreen T-shirts / Merch Master:
Every band needs these and a lot of bands fuck this up or pay too much. Not just T-shirts, but other smart merchandise. At my day job, we made passports, tubes, guitar picks, stickers, scarves, flags… Get creative with your merch and people will buy it. Seriously, they want to give ya bread to keep participating in your culture.

Graphic design:
I mean being a real designer, not just someone with Photoshop on a computer, to make poster art and album covers and so on. Packaging and March are too critical elements about the music business which are often overlooked. Look at the career (Vancouver legend) Bob Masse has built for himself since the mid 60s making awesome posters.

Social media promoter/community builder:
Fans are communities who desperately want to learn more about their favourite musicians, spend their money and rock out. Social media is the best way to build this community. Labels, bands and promoters are just catching on… Perhaps you can help them.

Recording engineer:
This one seems obvious and as difficult as making it as a musician but, with radical changes in the way music is recorded and released, there is huge potential for someone who understands both analog and digital recording methods.

Bookers/promoters:
Most bands have someone that kind of knows this game or they become too reliant on the labels, managers etc. If you are a touring road warrior who has built relationships with clubs, venues etc. but aren’t up for it anymore, work the phone and help emerging bands set up tours. You won’t get rich doing it for one band but doing it for 10 will pad your stats, especially when one of the bands hits big.

Band mentor:
This seems a little reality TV-ish but many bands don’t have someone to instruct and advise them and care about them. Managers and labels usually don’t have the resources to dedicate to merging bands and so they are left to making mistakes and put in their career in someone else’s hands. Bands often need someone who has a deep long history with the music business but also has the empathy and insight to counsel and advise them on band dynamics. The right advisor can make the difference between a two album “flash in the pan” band and a generational band who last for decades.

Navigating New Territory | Connect Your Meetings (Dave Olson at SoMeT)

Navigating New Territory | Connect Your Meetings (Dave Olson at SoMeT)

Devlin’s Blog » Blog Archive » NXNE Interactive 2012

Devlin’s Blog » Blog Archive » NXNE Interactive 2012

NXNE Interviews: Dave Olson of HootSuite Talks Social for Bands and Fans

After spieling at NXNE 2012 in Toronto with “Social Media in Revolutions and Disasters, I shared some stories and thoughts about social media –  specifically for bands and their fans – in a series created by Intel.

Dave Talks Social Media for Small Business in a Bank Webinar

Under the auspices of my day-job, i shared some handy tips in webinar – promoted by a bank – designed to help small businesses learn to quickly adapt social media tools and web best practices into their marketing, operations and business development plans. It’s devoid of wild stories from foreign lands but my hair is perfect ;-) and i do some Q&A.

Please share with your pals who are trying to prioritize their marketing activities and keep their biz rolling.

NOTE: Video Removed by the Bank, leaving here for notes etc.

Dave Spiels Social Business

And, at the risk of being a sell-out, here are my notes from the gig. Here’s a resource guide too.

Tutorial with Dave Olson, Community Director, HootSuite

In 15 minutes, learn how to:

  • Build an effective social media marketing campaign
  • Respond to what is being said about your brand and business
  • Set up an online page and maintain your online presence
  • Use social media to drive traffic to your website and engage prospects
  • Distribute your targeted messages using multiple online channels
  • Advertise online on a small budget – get the top result spot on search engines

10 Tips to Tune your Online Social Strategy 

Aim: Provide practical, tactical tips they can use right away to grow business using social media/web tools.

Slides:

  1. Social  listening – set up persistent real-time search for brand mentions in Twitter – even geo-locate your searches  i.e. mentions of “accountant” or “tax” or “bookkeeping” ONLY in Halifax)
  1. Twitter conversations – be prepared to reply appropriately (draft messages, set policy, know tone and limits, build a team)
  1. Twitter community – become an expert by building lists of industry influencers, your teams, your brands etc.
  1. Facebook precense – set up a page to provide: resources; unique calls to action; and conversation – stay active, don’t feed the trolls
  1. Tracking results – see which channels deliver traffic to web site and which convert into customers with social stats and integrated Google Analytics
  1. News Alerts – get updates emailed when you brand is mentioned via Google news alerts and social mention – mitigate misinformation, outreach to prospects/media/partners
  1. Search Engine Optimization – you need: quality inbound links; tuned copywriting; clean code + sitemap
  1. Google Ads and Search – Organic (free but unpredictable) vs Adwords (paid and semi-unpredictable) – budget and balance is key
  1. Defining Strategy – decide where you needs are: do you need customers? do you need to provide more customer service channels? do you need to build brand awareness? build a toolkit for your needs looking 6 months out
  1. Understanding Social media ROI – the pay off is across channels including customer support, lead generation and mitigating PR conundrums

Building a Posse: Social Media Kung Fu Green Belt – SMKF

Building A Posse:

Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. In this seminar, Dave will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. Tips and tactics will include: understanding motivations, providing rewards, and organizing disappearing task teams while avoiding “cat herding” and conflicts.

Crowd Sourcing Notes

Who ya got

Types of vols

Different motivations

Different talents

Different Incentives: links, accolades, swag, perks, bevvies, Title, recos, freebies

  • Rockstars (brand)
  • Gardeners (detail)
  • Interns (career)

Providing Constraints (media, support, comments)

Demand through scarcity 

Keepin the Course

Objective is the objective

Disappearing task forces (send on a quest)

Specific goal (do this many is this time)

Specific ask (your role is…)

Trackable / Leaderboard

Get the interns to supervise the vols (Reports for accountability)

“Inspiration is key to participation – they *want* to feel part of your culture”

Amplifying Success to make more

Keep it public (flickr, not FB)

gather assets (photo, comments) 

log and listen (yellow belt)

have a “badge” or “kit” or … membership 

Taking what you get (and making it great)

Quizzes

find strengths

finding superusers (listen and learn)

make feel part of something bigger and important 

finding interns – sources (motivations) how to treat (title, real jobs, promise, high standard) 

take them along for the ride (events, roadies) 

Recommendations and taking their trust/time seriously

Other crowdsourcing-minded stuff:

Interview with Dave Olson, Community Director of HootSuite Media, Inc

Hootsuite and Crowdsourcing in Japan

Crowdsourced Translation Fuels HootSuite’s International Expansion

Documenting your Olympic Documentation ~ Contribute your thoughts

People’s History of Vancouver 2010Hello Vanoc – IOC says Tweet On

Bootup Entrepreneurial Society » Social Marketing Kung Fu, Purple Belt with Dave Olson

Bootup Entrepreneurial Society » Social Marketing Kung Fu, Purple Belt with Dave Olson

Release Day – Social Media Kung-Fu Purple Belt

What to release

Substantial and ready to rock
Iterate rapidly, bundle around features and themes
Code names (useful)

Know your Coverers

Make Lists (Twitter and Email) – divvy it up, invite personally
Kindness, not condescension
Understand their beat
Respect time (make it easy)

Craft Stories

Same (3) talking points > into different forms
Quote from customers (CEO sparingly)
Lead with “why this matters”
Tune your vocab and tense (active not passive)
Images to support theme (illustrative)

Line up Dominoes &/or House of Cards

Constant – Media kit tune up blog.hootsuite.com/media

Thursday – Internal memo: master plan to share with squad

Monday 1PM PW Local Press release with assets
Monday 1PM Media preview email: short with embargo deets, interview, assets (infographic!)
Monday 4PM Key client preview email (optional)

Tuesday 5AM Blog post (canonical ~ everything points here)
5:15AM Twitter
5:15AM Facebook
5:20AM General email
5:30AM Wire release
9AM Linkedin groups
9:15 AM Forums, Q &As
11AM Webinar
+ Interviews

then….
Listen
Reply
Thank
Share
Repeat

Prepare for pushback (haters & carpetbaggers) with comment copy

Remember Yellow Belt? Log it all with tags
Thursday – News Round-up with “mini-release” push (trackbacks too)

Essay: Geo Marketing – Simple Steps to Go There

Geo Marketing: Simple Steps to Go There | TalentZoo.com
By Dave Olson, April 12, 2011

Social media is a key marketing tool for any business hoping to expand their customer base and increase brand awareness. For small businesses in particular, learning how to master this medium is essential in order to make the most of your time and resources.

As social media becomes increasingly mobile, the importance of geo-search and geo-location will continue to grow. Potential customers with geo-capable phones are quick to search out venues nearby. Tap into an interested audience and make sure they find you!

Start With Search

The ability to filter search results by proximity is truly one of the most valuable features of geo-location technologies. Let’s look at an example of how narrowing in on nearby messages can benefit you.

Imagine you’re a dentist in Seattle offering a new teeth-whitening service and you want to find an interested audience. There’s no use reaching out to someone who wants teeth whitening in Toronto if you’re on the West coast, and your time is too valuable to spend searching endless tweets and messages in hopes of finding someone nearby. So how do you narrow down the content?

Using HootSuite, it’s easy to search for terms like “dentist” and set the geo-location filter to an appropriate distance. Soon you’ll discover all messages (using this term) that are tagged in your area.

Be sure to try out different search terms. Use your business name and different industry-related words to paint a picture of the conversation around you. Save the search as a stream in HootSuite to effectively monitor and engage in the discussions within your community.

Get to Know the Locals

Once you’ve seen relevant messages from potential customers in your area, it’s simple to reach out and offer advice, promotions or just say “hello.” The real-time nature of geo-located tweets is perfect for making a good impression by answering questions or contributing to the conversation as it’s happening.

Geo is especially useful if you have promotions on. So someone looking for a dentist will be pleased to learn that you might also be offering a 2-for-1 cleaning package to new customers. You can also offer special perks to people playing geo-location games like Foursquare or Gowalla.

And be sure to append your own messages with your geo-location so potential customers can find you too.

Where to Find Geo

More and more businesses are becoming geo-aware. In order to expand, keep an eye out for anyone mentioning your brand, tagging your location, and reviewing your services so you can reach out to others who want to evangelize your business.

Here are just some of the popular options where you’ll find your friends and neighbors hanging out:

  • Twitter Locations allows you to add neighborhood or venue data to your Tweets using Twitter’s native geo. This is helpful to those searching for businesses in the area.
  • Foursquare is a fast-growing location-based game in which friends follow one another and check in to venues. Businesses can reward players for checking in with incentives and promotions.
  • Facebook Places updates your Facebook Wall, your News Feed, and the Place Page; plus there’s a “here now” option so you can see who else is at the same venue, too.
  • Gowalla allows you to share highlights from your day-to-day life with pictures, status updates, and more.
  • Yelp is a geo-aware consumer-review tool where customers can write recommendations for their favorite venues, and search for everything from hairdressers to grocery stores.
  • And Whrrl is another game that goes beyond checking in to incorporate photos, status updates and will track check-in patterns to reveal new hot spots that users might enjoy.

Remember, check-ins are highly visible, so friends and followers will see when someone has checked in at your location. Encourage your customers and clients to check in when they stop by.

Geo on the Go

Get to know geo while you’re on the go. As a consumer yourself, start engaging with the different geo-technologies available to learn how it all works, and see how others reach out and engage with you. This insider insight will help you to make the most out of geo for your growing business.

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Source: Geo Marketing: Simple Steps to Go There | TalentZoo.com 

Listen Everywhere – Social Media Kung-fu yellow belt

Why listen

Mitigate pr conundrums

Understand market position

Find relationships

Build vocabulary

How to listen

Aggregate with robots & dashboards

Live rss & know power

Booleans master

Misspellings & synonyms

Also sentiment (another time)

Socialmention Google YouTube, vimeo, blip etc

Feed into netvibes

Track terms, tags & lists in hootsuite

Geo (next time)

What do with it

Log it Share it Feed it

Tweet it Fb maybe

Create funnels of access News roundups

Recipe Log > feed > tweet > backup

Make for future

Know the Makers

Media list invite

Dossier of interests

Reward with affection

Tell their story

Reflect on yourself