Devlin’s Blog » Blog Archive » NXNE Interactive 2012

In the afternoon I checked out Dave Olson’s session on HootSuite. Dave (@daveohoots) is the VP Community at the social media monitoring company and is a really funny guy. His presentation was fascinating, as he discussed HootSuite’s role in giving a voice where one was being suppressed (i.e. riots in Egypt in January) as Twitter was shut down while HootSuite was alive and thriving, so much so that the CIA was asking HootSuite for information!

Dave also touched on his role of being a community manager, and compared it to driving a bus. As the driver you need to lead the way and be a resource, but your community can overthrow you if they want, which once again epitomizes the power of people’s voices combined with technology, to unify instead of silence.