“The History of the Orange Scarf: So much more than just a neckwarmer…” via ING DIRECT Canada – Dave Olson's Creative Life Archive

“The History of the Orange Scarf: So much more than just a neckwarmer…” via ING DIRECT Canada

ING DIRECT Canada: The History of the Orange Scarf: So much more than just a neckwarmer

Gist: a friend-quaintence-colleague named Jaime Stein was working for ING direct bank (later Tangerine) and loved these scarves i made for Hootsuite simply as a professional courtesy) asked if he could duplicate the idea,  Of course I said “sure, this is how I did it” and later I participated in a special “scarfing ceremony” for the CEO of ING, Peter something. I am still a customer of Tangerine, Jaime and Peter are long gone from there but i do a scarf or two still. The Hoot scarves was one of my top-10 swag items of all time. Here is my “Making Great Swag – soliloquy on a trail, part 3” for your edification. 

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