From the archive for historical record (and to recall the efforts of me and my marketing/community/international teams at Hootsuite) – of course, i no longer work at/with the company and this is not official in any way, was once part of the public internet. #AlwaysBeArchiving in this case, What the Trend was a company acquired by Hootsuite and my team was charged with the task of making it relevant and interesting, ergo: